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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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The Difference Between Good Worldbuilding And Great Worldbuilding

The Difference Between Good Worldbuilding And Great Worldbuilding | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 17, 2014 3:57 PM


Charlie Jane Anders:  "Worldbuilding is the bedrock of science fiction and fantasy. We obsess about it constantly, because characters and plots are often only as compelling as the worlds they inhabit. We've decried bad worldbuilding before -- but what makes worldbuilding great?"

Rescooped by Andrea Rossi from Knowledge Broker
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How Does Writing Affect Your Brain?

How Does Writing Affect Your Brain? | Tourism Storytelling, Social Media and Mobile | Scoop.it
According to today’s infographic, writing can serve as a calming, meditative tool. Stream of conscious writing exercises, in particular, have been identified as helpful stress coping methods. Keeping a journal, for example, or trying out free-writing exercises, can drastically reduce your levels of stress.

Via Dennis T OConnor, Christine Heine, AlGonzalezinfo, Kenneth Mikkelsen
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Eugene Fernandez's curator insight, July 22, 2013 7:21 AM

The act of writing is in of itself a reflective and creative journey.

Cathy Ternent Dyer's curator insight, August 7, 2013 10:22 PM

Great information! Thanks to Elvira for telling me about it. :)
I've always said that keeping a journal is cheap therapy! 

Ann Kenady's curator insight, February 5, 2014 11:24 PM

Massage your brain....

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
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5 Tips for Mastering the Art of Brand Storytelling

5 Tips for Mastering the Art of Brand Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it

"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."

 

Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:

Understand the art of fiction writingKnow your storyCreate charactersCreate tensionGive your customers the room to interpret


Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Martin (Marty) Smith, Luis Costa, Soraia Ferreira
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Martin (Marty) Smith's curator insight, December 26, 2013 5:09 PM

Love these writing tips applied to Internet marketing. Perfect. 

Lori Wilk's curator insight, December 26, 2013 10:23 PM

Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.

Alisha Shibli's curator insight, December 28, 2013 8:12 AM

A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.