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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Tourism Storytelling, Social Media and Mobile | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.

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Karen Dietz's curator insight, March 19, 7:30 PM

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Your "How to" Series Building Storytelling Skills

Your "How to" Series Building Storytelling Skills | Tourism Storytelling, Social Media and Mobile | Scoop.it
Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience. Imagery and Present Tense One of the things I r...

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Karen Dietz's curator insight, February 24, 2:26 PM

Business storytelling colleague Annette Simmons @Annette Simmonsrecently launched a "How-To" series where she analyzes a specific story, sharing with us what makes it great.


What a fabulous idea! And lots to learn about effective storytelling here.


There are 2  basic ways to learn storytelling:  

  1. practicing your stories with a coach or in a storytelling workshop
  2. or, watching others tell a story really well and then having a trained professional comment on what's working is one of the best ways to learn storytelling.


Thank you Annette for helping us improve our storytelling skills through method #2.


I hope everyone enjoys the stories and analysis and learns lots. Story on!

Annette Simmons's comment, February 25, 10:33 AM
My twitter is @thestoryfactor and website is www.annettesimmons.com
Karen Dietz's comment, February 25, 1:26 PM
Got it Annette! The software automatically filled in the link. But now I know :)
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4 Fab Storytelling Tips From Filmmaker Ken Burns

4 Fab Storytelling Tips From Filmmaker Ken Burns | Tourism Storytelling, Social Media and Mobile | Scoop.it
The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...

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Karen Dietz's curator insight, April 17, 2014 2:05 PM

These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.


I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.


To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."


If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.


There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Verone Medley Travis's curator insight, April 18, 2014 5:42 PM

Ken Burns is a visual story teller.

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Info, Knowledge, Wisdom: How Storytelling Works

Info, Knowledge, Wisdom: How Storytelling Works | Tourism Storytelling, Social Media and Mobile | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat

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Karen Dietz's curator insight, March 2, 12:11 PM

Maria Popova of Brainpickings @brainpicker just posted this about the role and function of storytelling in our lives (and business) and it is awesome. What a great way to begin the week!


Popova has made a 4.34 minute animated video essay to go along with her post. In the blog and video she talks about the difference between information, knowledge and wisdom. Turns out storytelling is what converts information into knowledge that then turns into wisdom.


Read the article and watch the video to understand what she means by information, knowledge, and wisdom. And to discover how storytelling fits in. People are starved for knowledge and wisdom is often overlooked. When companies/nonprofits feed the hunger for both, growth happens.


BTW -- everyone carries nuggets of wisdom within them. Storytelling is how we access that wisdom and share it with others. In turn we discover the wisdom others carry by listening to their stories. In that way all of our wisdom grows. This applies to business as well as personal life. What wisdom are you carrying?


Right on Maria -- great post. Story on everyone!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 


Iñigo cifuentes's curator insight, March 2, 5:22 PM

Why are we here?

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How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...

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Karen Dietz's curator insight, January 12, 1:47 PM

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

José Antônio Carlos - O Professor Pepe's curator insight, January 13, 7:13 AM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 10:07 AM

Excellente model (even an ad) for storytelling...:-)))