Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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23 Ways to Build Colossal Pre-Launch Product Buzz

23 Ways to Build Colossal Pre-Launch Product Buzz | Tourism Storytelling, Social Media and Mobile | Scoop.it
To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.

Via Cendrine Marrouat - cendrinemarrouat.com, Angela Watkins
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 10, 7:54 PM


I am currently working on my second photography book, and as always, I'm trying to educate myself on novel ways to help generate a good buzz.


This is not the best article I've read on the topic of product promotion, but it contains some worthy tips. My favorites: #1, #2, #4, and #5. 

What else do you do to generate a buzz for your products?

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9 Ways Online Marketing Will Change in 2016 | Boostability Blog

9 Ways Online Marketing Will Change in 2016 | Boostability Blog | Tourism Storytelling, Social Media and Mobile | Scoop.it

As we approach a new year, we wonder what 2016 holds in store for online marketers.In 1993, web publisher Global Network Navigator sold the first online ad to a law firm in Silicon Valley. Since then, the online marketing trends have evolved year after year, introducing new functionality and fresh strategies to meet the ever-changing demand. As we approach a new year, we wonder what 2016 holds in store for online marketers....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 2015 4:15 AM

Thoughtful post on what's ahead for marketing in 2016.

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5 Types of Content Marketing to Test in 2016

5 Types of Content Marketing to Test in 2016 | Tourism Storytelling, Social Media and Mobile | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.

 

What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky
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Karen Dietz's curator insight, December 22, 2015 1:26 PM

What a great list! All 5 ideas are fabulous ways to tell your stories in 2016. 


Live streaming video is on the list and my only caution is that you'll have to stay conscious and work hard to actually share stories on these platforms. But it's do-able! For example, on Blab it's easy to have a conversation that's all thoughts and opinions. To be really engaging and impactful -- share stories to convey your thinking! Otherwise we're just pontificating.


OK -- 'nuff said. Check out the list and and the links. Then add these 5 story options into your content marketing publishing plan for 2016. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

2DiFore Marketing Solutions's curator insight, December 23, 2015 7:50 AM

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

Art Jones's curator insight, December 23, 2015 4:40 PM

Content Marketing continues  

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Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility

Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, November 18, 2015 3:02 PM


Michelle Herbison:  "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney."

Dominique Taste's curator insight, November 19, 2015 9:30 AM

Face aux changements d'attitude des consommateurs, connectés en continu, voulant participer plus, influencés par les réseaux sociaux, surfant entre les médias, résistant à la publicité, le marketing doit se renouveler en profondeur. Parmi les 5 nouveaux moyens, le storytelling et le transmedia storytelling prouvent leur efficacité  au travers d'exemples video, notamment pour Google en Inde, Microsoft en Australie, Toshiba et Intel ...

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5 Storytelling Techniques to Boost Business Communications

5 Storytelling Techniques to Boost Business Communications | Tourism Storytelling, Social Media and Mobile | Scoop.it

How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.

That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....


Via Jeff Domansky, Karen Dietz
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Poppy Skarli's curator insight, October 1, 2015 1:49 AM

Inspirational

Jane Gardner's curator insight, October 2, 2015 7:21 PM

Storytelling is King (not just content)!

Since the time around the ancients fires, we are a storytelling people and entrepreneurs should keep that in mind when they send out their messages to potential audiences.  It creates a connection as we engage and relate to each others stories. 

1300 Numbers Australia's curator insight, December 9, 2015 6:23 PM

Know how the concepts of storytelling can be applied to business communications. 

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35 Digital Marketing Blogs You Should Be Reading

35 Digital Marketing Blogs You Should Be Reading | Tourism Storytelling, Social Media and Mobile | Scoop.it

Have you been looking for a great digital marketing blog to strengthen your knowledge and grow your business? The good news is, you're already here on our blog, so that's a great start. You can also check out our sister blog, Likeable Media, for even more #Likeable tips. If that's not enough, here are 35 more digital marketing blogs you should be reading.


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bernieshoot's curator insight, June 9, 2015 5:40 AM

#blogging

Jasmin Davies-Hodge's curator insight, June 9, 2015 5:51 AM

Tips and ideas in abundance! Thank you for sharing @theprcoach

Willem Kuypers's curator insight, June 11, 2015 4:45 PM

Blogs are the place to be in Digital marketing.

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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Tourism Storytelling, Social Media and Mobile | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.

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Karen Dietz's curator insight, March 19, 2015 7:30 PM

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Social Media Quality vs. Quantity | Heidi Cohen

Social Media Quality vs. Quantity | Heidi Cohen | Tourism Storytelling, Social Media and Mobile | Scoop.it
Does your content provide social media quality vs quantity? 8 actionable marketing tactics to improve social media marketing based on Track Maven charts.

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Jessica Kelly's curator insight, February 10, 2015 3:46 PM

Good advice here that highlights the importance of targeting the right people with the right message via the right platform...

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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Tourism Storytelling, Social Media and Mobile | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...

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BLUENSCOTTISH's curator insight, December 19, 2014 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 2014 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

Stephen Dale's curator insight, December 21, 2014 5:33 AM

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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Social Storytelling for the modern caveman | Slideshare - Brandhome

Stories and brands have a lot in common.  Watch the slideshare to find out more about the comparisons, how successful brands use stories, how social media is moving both forward, and:

The basics of storytellingTriple-A storiesFrom storytelling to storysellingCasesAbout BrandhomeTake-aways
Via Thorsten Strauss, Pantelis Chiotellis, Kim Zinke (aka Gimli Goose)
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Thorsten Strauss's curator insight, December 3, 2014 3:44 AM

Best in class example of a SlideShare presentation with YouTube embedded on Branding, Storytelling and more. Featuring excellent examples. (Toms (shoes) for Christmas anyone? ) 

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Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors

Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors | Tourism Storytelling, Social Media and Mobile | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential

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Karen Dietz's curator insight, November 24, 2014 11:40 AM

Are you making a business pitch (i.e. telling your story) to potential investors anytime soon? Well, there's tons of advice out there for you and some advice on the structure of one feel more like plans for building a spaceship.


Ay yi yi. Which is why I like this article. The basic advice given is: follow the KISS principle (keep it simple sweetie) and make sure your story has this short-list of essential elements.


To keep you focused and delivering the right material investors are seeking, follow Branson's and other top investor's specific -- and not complicated -- tips given here. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | Tourism Storytelling, Social Media and Mobile | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

 

I was already boring myself to death and I hadn’t even begun to write.


Via Gregg Morris, Karen Dietz
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Ken Schneider's curator insight, July 23, 2014 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 2014 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 2014 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | Tourism Storytelling, Social Media and Mobile | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.

 

Here are his notes on tools journalists and news organizations should try....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 16, 2014 11:43 AM

Great tools for PR and marketing too.

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Transmedia Marketing Is the Future of Brand Storytelling

Transmedia Marketing Is the Future of Brand Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
Brand storytelling has evolved and it's capitalizing on the prosumerism movement. Here's what you need to know about Transmedia Marketing and why it's the future of brand storytelling.

Via Pantelis Chiotellis, Ivo Nový, massimo facchinetti, Soraia Ferreira
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Marco Favero's curator insight, January 13, 5:07 AM

aggiungere la vostra comprensione ...

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43 Best Websites to Learn Something New About Marketing | Buffer'

43 Best Websites to Learn Something New About Marketing | Buffer' | Tourism Storytelling, Social Media and Mobile | Scoop.it

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there’s a wealth of marketing knowledge being shared online every day.

 

Today I’m excited to share 43 of the best websites to learn something new about marketing. These websites will teach you practically anything you’d like to learn. Ready to dive in and pick up something new?...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 9, 2015 1:03 AM

Ash Read shares a solid list of thought leaders to follow.

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The Internet of Everything, Where Marketing Becomes King

The Internet of Everything, Where Marketing Becomes King | Tourism Storytelling, Social Media and Mobile | Scoop.it
It would be somewhat of a great understatement to say that The Internet of Things is a work in progress. As more connected things join the network, more people around the world are becoming connected
to those things. There are 7 billion mobile cellular subscriptions and almost all (95%) of people are now within reach of a mobile network, based on a new major study by the International Telephone
Union (ITU).

Via Sergio Prior
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5 Visual Storytelling Trends to Watch Out For in 2016

5 Visual Storytelling Trends to Watch Out For in 2016 | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair, Fausto Cantu
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The Digital Rocking Chair's curator insight, November 4, 2015 1:24 PM


Nayomi Chibana:  "An analysis of visual storytelling, reasons why it will dominate the content marketing world in coming years and our predictions for 2016."

Fausto Cantu's curator insight, November 5, 2015 12:45 PM
5 Tendencias de Storytelling para tomar en cuenta en 2016
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How The Collapse Of The Cable Business Model Will Bring A New Era Of Television

How The Collapse Of The Cable Business Model Will Bring A New Era Of Television | Tourism Storytelling, Social Media and Mobile | Scoop.it

Ever since the commercial Internet emerged, content has been at the center.  Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age.  Inspired, media executives and internet entrepreneurs alike sought to marry content and distribution to create the perfect business model.

 

The problem is, as I’ve noted before, that content is crap.  Nobody walks out of a great movie and says, “Wow! That was some great content.”  Nobody listens to content on their way to work in the morning.  We never call anything we like “content,” the term is a mere fantasy in the minds of business planners.

 

That, in essence, is why despite the predictions of digital pundits, the TV industry has continued to prosper.  Through a series of disruptions—cable, DVD and now streaming video—programing has continued to evolve.  Now, with the cable business model starting to unravel, we can expect an explosion of creative energy that will usher in a new golden age of TV....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 17, 2015 4:48 PM

Gregg Satell looks at the new age of TV coming soon. Recommended reading. 9/10

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Dark Storytelling, Marketing, and New Horizons for Biz Stories

Dark Storytelling, Marketing, and New Horizons for Biz Stories | Tourism Storytelling, Social Media and Mobile | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein, Karen Dietz
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CIM Academy's curator insight, March 24, 2015 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 2015 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

Arielle Monnerot-Dumaine's curator insight, April 2, 2015 11:48 AM

so true ! 

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Fab Infographic: Narrative Lead Nurturing Model To Grow Business

Fab Infographic: Narrative Lead Nurturing Model To Grow Business | Tourism Storytelling, Social Media and Mobile | Scoop.it
Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications…

Via Karen Dietz
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Karen Dietz's curator insight, February 23, 2015 12:15 PM

This is brilliant! And makes perfect sense. We think in stories. We talk in stories. We organize our lives as narratives. But I hadn't thought about how to apply what we know about narrative to managing business leads. But "Duh!" It's a no-brainer.


So Marketo.com came up with this fab infographic that brings lead nurturing into a narrative arc, and applies story elements to their lead tracking model to make it stick.


Thanks Marketo! I hope all you readers get a kick out of this, and apply this model to gain more business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Miklos Szilagyi's curator insight, February 24, 2015 3:52 AM

I like this as well... though, a disclaimer: it's not bad if you have some real and enjoyable content too...:-)))

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How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...

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Karen Dietz's curator insight, January 12, 2015 1:47 PM

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

José Antônio Carlos - O Professor Pepe's curator insight, January 13, 2015 7:13 AM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 2015 10:07 AM

Excellente model (even an ad) for storytelling...:-)))

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2015 forecast requires heavier brand investment into mobile

2015 forecast requires heavier brand investment into mobile | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, December 5, 2014 3:08 AM

"Consumers are looking at shopping now as an activity they can do anytime and anywhere."


Is your company focused on greater #Mobile engagement for 2015?

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How to Use Story Theory to Create Brand Affinity | Slideshare - James Signorelli

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing.  How to use the same traditional storytelling structure for a brand story.


Via Karen Dietz, Kim Zinke (aka Gimli Goose)
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Karen Dietz's curator insight, November 25, 2014 2:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 2014 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

Brad Tollefson's curator insight, March 19, 1:49 PM

good reference material AND highlights a big issue - what is your archetype?

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Creating Irresistible Serial Stories: Mastering The Content Jungle

Creating Irresistible Serial Stories: Mastering The Content Jungle | Tourism Storytelling, Social Media and Mobile | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

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Karen Dietz's curator insight, November 17, 2014 3:38 PM

Article Link: http://bit.ly/1uzR4lq 


Whether you are a small business owner creating blog posts, a corporate content creator, a leader giving lots of presentations, or a nonprofit seeking to share its stories with the world, we all face the same problem: -- how to generate enough stories.


The folks at CopyBlogger wrote this piece for all of us in that predicament. Their focus is blogging, of course, But the principles, tips, and advice laid out here applies to all of the situations above.


The fundamental idea shared here is how to create a serialized story. If you read this post you will learn about:

  1. experiencing content shock
  2. creating empathy maps
  3. doing the right kind of research
  4. how to storyboard
  5. finding the hook
  6. repurposing your serialized story


And it's all in one nice and tidy place. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, June 23, 2014 1:47 AM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Henrik Safegaard - Cloneartist's curator insight, June 24, 2014 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

Alex Stewart's curator insight, February 15, 2015 3:37 PM

It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.