tourism storytelling
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tourism storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | tourism storytelling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, July 14, 7:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Andrea Rossi from Transmedia online
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Branding: 10 Strategies for Living Your Core Values (Stories)

Branding: 10 Strategies for Living Your Core Values (Stories) | tourism storytelling | Scoop.it
How businesses can take their beliefs and make them real for consumers.

Via Karen Dietz, Jose Nevarez
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Karen Dietz's comment, October 19, 2013 6:43 PM
Patricia, so glad you find the article helpful. Hope you are well!
Karen Dietz's comment, October 19, 2013 6:45 PM
Hans, you are so right -- it's not only about your product, but about what a company stands for. The article I curated today on 3 New Story Types also addresses this. Thanks for commenting!
Karen Dietz's comment, October 19, 2013 6:53 PM
Hey Jim -- I'm so glad the article really stands out for you. And I agree wholeheartedly with your comments. Would you believe I've been working with 1 client for 2 years and it's not about storytelling yet -- we are focusing about improving the organization internally so they will be able to tell a story that they live. We are almost ready to focus on storytelling as an organizational strategy. It's fascinating work. And rare, to your points above. Check out the other article I curated today on 3 new stories to tell. It's based on new research that's been released about the bottom line benefits for an organization that lives its stories. It's much better than the ''story doing' research that was released a few months ago.