You are the content you publish.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
Are you sure you want to delete this scoop?
Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.
The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!
Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.
What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.
The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.
Dig into this article and use the process here to upgrade the quality of your business storytelling.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
How businesses can take their beliefs and make them real for consumers.