Tourism Storytell...
Follow
Find tag "infographic"
1.2K views | +0 today
Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
Your new post is loading...
Your new post is loading...
Rescooped by Andrea Rossi from Future of Cloud Computing
Scoop.it!

7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog

7 Strategies That Are Transforming Mobile Apps | Marketing Technology Blog | Tourism Storytelling, Social Media and Mobile | Scoop.it

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in the development of mobile and/or tablet applications. If that doesn’t sound like a reality – I’ll provide an example.

We recently designed and developed a mobile application for engineers to use to make a plethora of different conversions for calculations they need to make daily. The company we built it for is a surface technology company. Does the application sell? No! That’s not the point – the point is to have the company’s name top of mind as engineers are working day to day. Greater brand awareness and click to contact calls to action enable them to take the next step. Immediately upon release, over 300 users in their industry downloaded the application and are utilizing it daily. It is a huge acquisition and retention win with a minimal investment.


Via Russ Merz, Ph.D., massimo facchinetti
more...
LaurentHinard's curator insight, February 23, 8:43 AM

Last features and trends on Mobile 

Martine Coutu's curator insight, February 23, 11:56 AM

Le département de marketing au centre du développement des applications mobiles. Comme les deux doigts de la main.

Apptimate's curator insight, February 27, 3:30 AM

Security and privacy will be critical in 2015. Otherwise, we will see a great backlash. Non-trust worthy apps mean non-trust worthy brands that people will abandon.

Rescooped by Andrea Rossi from Transmedia Storytelling meets Tourism
Scoop.it!

Transmedia storytelling in 5 steps

Transmedia storytelling in 5 steps | Tourism Storytelling, Social Media and Mobile | Scoop.it
Discover the 5 elements for successful transmedia storytelling with this Getty Images infographic.

Via Nicoletta Gay, Soraia Ferreira
more...
No comment yet.