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tourism storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | tourism storytelling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, July 14, 7:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Andrea Rossi from Digital Storytelling
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The Best Storytelling Tips for Bloggers and Biz Folks

The Best Storytelling Tips for Bloggers and Biz Folks | tourism storytelling | Scoop.it
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...

Via Karen Dietz, José Carlos
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Jordi Carrió Jamilà's curator insight, December 18, 2013 12:01 AM

Estupendos consejos para escribir artículos en el blog

Don Breedwell's curator insight, December 19, 2013 6:46 PM

We can use this in the classroom everyday.

Bodil Hernesvold's curator insight, January 21, 8:25 AM

Some good ideas on blogging.

Rescooped by Andrea Rossi from Just Story It Biz Storytelling
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Fab Visual Storytelling Tools for Going Viral

Fab Visual Storytelling Tools for Going Viral | tourism storytelling | Scoop.it
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …

Via Karen Dietz
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Karen Dietz's curator insight, April 16, 10:27 AM

Hi Folks -- visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans.


So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh -- I'm finally sharing it with you (where does my mind go?)!


This is a terrific companion piece to the other article I curated this morning for you on 5 principles for visual storytelling that will make it more shareable. The principles and the tools are a winning combo.


Talk with us about your favorite tools and don't forget to add a link to a visual story piece you want to share (place in comments). Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 17, 9:21 AM

Scoop for keeps

massimo scalzo's curator insight, April 18, 5:37 AM

Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !