Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
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Why Audiences Only Accept Remarkable Content | SEJ

Why Audiences Only Accept Remarkable Content | SEJ | Tourism Storytelling, Social Media and Mobile | Scoop.it

According to a Vcloudnews infographic, the numbers are dramatic:

2,500,000,000,000,000,000 (2.5 quintillion) bytes of data are created daily90% of all the data in the world was created in the last two years4.6 billion pieces of content are produced daily

 

We’ve reached the point where people won’t even consider accepting meaningful, specific information unless we are careful with how it is delivered. There’s an exception when it comes to mindless entertainment online, but since you’re reading this article, I suppose you’re not interested in the mysterious success of cat videos—so we’ll be talking about documented content....


Via Jeff Domansky
Andrea Rossi's insight:

Razvan Gavrillas looks at the challenge of creating remarkable content  that gets seen online.

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Ethan Hawke's curator insight, March 30, 2016 4:49 AM

Razvan Gavrillas looks at the challenge of creating remarkable content  that gets seen online.

Angela Watkins's curator insight, March 30, 2016 9:47 PM

Razvan Gavrillas looks at the challenge of creating remarkable content  that gets seen online.

Antonio Ormachea's curator insight, April 1, 2016 12:03 PM

Razvan Gavrillas looks at the challenge of creating remarkable content  that gets seen online.

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Content Marketing Tools for Blog Writing

Content Marketing Tools for Blog Writing | Tourism Storytelling, Social Media and Mobile | Scoop.it

Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents?

 

Ever wondered why?

 

Because your content is boring.Sorry, but it’s true…..

 

Get this: There are over 2 million blog posts being written every single day. That means that the challenge isn’t writing a blog, it’s writing a blog that someone is actually going to read. It needs to be relevant, timely, colourful and well presented. You may think you already know that, but high are chances that  there are strategies and stages that you skipping over when creating your content. But do not fear. There are tools out there that can help you....


Via Jeff Domansky
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Thorsten Strauss's curator insight, September 24, 2015 8:01 PM

best practice: blog writing. The Hem(m)ingway tool is worth reading this post.

Jayne Courts's curator insight, September 25, 2015 5:31 AM

Some of this article is also true for bulk emails. Grab their attention to get them to read!!!

Antigone Gioti's curator insight, September 26, 2015 2:44 PM

Under construction 

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Are You A Rookie? 5 Common Storytelling Mistakes

Are You A Rookie? 5 Common Storytelling Mistakes | Tourism Storytelling, Social Media and Mobile | Scoop.it
A sampling of rookie storytelling mistakes.

Via Karen Dietz
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Karen Dietz's curator insight, June 18, 2015 10:01 AM

What a great post! These are seldom talked about storytelling mistakes, so I was thrilled when I found this article by Nick Morgan, writing for Forbes.


Check them out and see if you are doing any of these -- like, maybe going for shock value?


See if you need to tweak your business storytelling with this list.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Going Viral: Secrets of Writing Smart, Long Form Storytelling

Going Viral: Secrets of Writing Smart, Long Form Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king.

Via Karen Dietz
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Karen Dietz's curator insight, March 9, 2015 3:11 PM

What a great article! The data is now in -- long form storytelling goes viral and bucks the myth that we all have the attention spans of a gnat.


What I love about this post is how thorough it is. And thoughtful. Author Michael Grothaus @michaelgrothaus features long-form bloggers Tim Urban and Andrew Finn and their site Wait But Why. Grothaus digs deep into why their blog has been such a run-away success with its long form stories, and what it means. Plus he shares numbers with us:

  1. Average length of their article (3,000 words)
  2. Traffic in 19 months: 31 million unique visitors, 87 million page views, 106,000 newsletter subscribers
  3. Average shares: 300,000 to 600,000 shares per article
  4. Posting frequency: one article/week on average


Gotta love those numbers! Next Grothaus shares Urban and Finn's philosophy about writing such long posts. The he delves into 4 elements that make their posts go viral that you, too, can follow.


May all your business stories bring you numbers like those above!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Marco Favero's curator insight, March 10, 2015 2:55 AM

aggiungi la tua intuizione ...

Lachlan Brown's curator insight, March 11, 2015 6:27 AM

Some excellent advice for creating valuable and quality long form content.  Key takeaways include writing on what you're passionate about, being authentic, working hard, and using images to support the words, not the other way around.

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10 Tools to Generate Website Content Ideas

10 Tools to Generate Website Content Ideas | Tourism Storytelling, Social Media and Mobile | Scoop.it

Below are some of the top tools that can help you come up with new content ideas for your blog or website. As you can see, the tools are broken up into two sections.

 

The first sections lists tools that are specifically created to help you generate content ideas. The second lists different online platforms you can get creative with to come up with some ideas on your own....


Via Jeff Domansky
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LuAnn Braley's curator insight, February 10, 2015 9:06 AM

Every blogger I know is looking for web content!

Angela Kowalski Katterhagen's curator insight, February 10, 2015 10:16 AM

I save articles and links I want to review or explore further and start my week with a creative spin.  This article will trigger a brainstorm session to help you break through writer's block--and will remain in my Monday Morning Coffee file!   

What's  in your Monday Morning file?

 

Janet Vasil's curator insight, February 17, 2015 2:21 PM

 

Stuck for content ideas?  Here are tools to find ideas for your website, blog, videos, social posts, etc. And don't forget to find ways to re-purpose and share the same piece of content multiple ways for extra oomph!

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The Power of Story Over The Brain: Content Creation Know-How

The Power of Story Over The Brain: Content Creation Know-How | Tourism Storytelling, Social Media and Mobile | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.

Via Karen Dietz, Luis Costa
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corneja's curator insight, November 17, 2014 6:52 PM

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

Marco Favero's curator insight, November 18, 2014 8:29 AM

aggiungi la tua intuizione ...

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Creating Irresistible Serial Stories: Mastering The Content Jungle

Creating Irresistible Serial Stories: Mastering The Content Jungle | Tourism Storytelling, Social Media and Mobile | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, November 17, 2014 3:38 PM

Article Link: http://bit.ly/1uzR4lq 


Whether you are a small business owner creating blog posts, a corporate content creator, a leader giving lots of presentations, or a nonprofit seeking to share its stories with the world, we all face the same problem: -- how to generate enough stories.


The folks at CopyBlogger wrote this piece for all of us in that predicament. Their focus is blogging, of course, But the principles, tips, and advice laid out here applies to all of the situations above.


The fundamental idea shared here is how to create a serialized story. If you read this post you will learn about:

  1. experiencing content shock
  2. creating empathy maps
  3. doing the right kind of research
  4. how to storyboard
  5. finding the hook
  6. repurposing your serialized story


And it's all in one nice and tidy place. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, July 14, 2014 10:02 AM

Business storytelling can be as simple or complex as you want to make it. This article borders more on the complex side because it talks more about how to use storytelling as an ongoing strategy than a one-off activity.


The article by Demian Farnworth for Copyblogger focuses on creating a content strategy using narrative structure to generate an ongoing brand narrative. But wait! If you are a corporate executive, this idea applies to you too!!


Anyone in business or an executive can take the process outlined here and use it to map the stories you want to tell -- in a way that generates a consistent voice, image, vision, and brand.


What I particularly like is the attention paid to creating a visual storyboard. Storytelling is all about conveying images, not information. So the practice of visual planning and storyboarding here is very valuable.


The only piece that's missing is listening for stories from your audience and incorporating those into your story mix. That builds greater loyalty.


Dig into this article and use the process here to upgrade the quality of your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Best Storytelling Tips for Bloggers and Biz Folks

The Best Storytelling Tips for Bloggers and Biz Folks | Tourism Storytelling, Social Media and Mobile | Scoop.it
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...

Via Karen Dietz, José Carlos
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Jordi Carrió Jamilà's curator insight, December 18, 2013 3:01 AM

Estupendos consejos para escribir artículos en el blog

Don Breedwell's curator insight, December 19, 2013 9:46 PM

We can use this in the classroom everyday.

Bodil Hernesvold's curator insight, January 21, 2014 11:25 AM

Some good ideas on blogging.

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5 Storytelling Techniques to Boost Business Communications

5 Storytelling Techniques to Boost Business Communications | Tourism Storytelling, Social Media and Mobile | Scoop.it

How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.

That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....


Via Jeff Domansky, Karen Dietz
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Poppy Skarli's curator insight, October 1, 2015 1:49 AM

Inspirational

Jane Gardner's curator insight, October 2, 2015 7:21 PM

Storytelling is King (not just content)!

Since the time around the ancients fires, we are a storytelling people and entrepreneurs should keep that in mind when they send out their messages to potential audiences.  It creates a connection as we engage and relate to each others stories. 

1300 Numbers Australia's curator insight, December 9, 2015 6:23 PM

Know how the concepts of storytelling can be applied to business communications. 

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18 Ways to Grow Your Blog Audience

18 Ways to Grow Your Blog Audience | Tourism Storytelling, Social Media and Mobile | Scoop.it

Do you know what is the fastest way to grow your blog audience?

 

Model the successful bloggers that have already achieved success!

 

We’ll go through 18 of the most effective strategies to build your blog audience.

 

And I’ll show you examples of bloggers who used those strategies to build a large following....


Via Jeff Domansky
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Intriguing Networks's curator insight, August 16, 2015 5:45 AM

Useful for all thanks 

Dean Ryan G. Martin's curator insight, August 17, 2015 6:34 AM

Blogging is hardwork. If you want people to read your blog, work hard by writing something interesting. 

Thorsten Strauss's curator insight, September 24, 2015 7:40 AM

best practice: blogging, audience building

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Heart of Success? Compelling Characters: 3 Storytelling Lessons

Heart of Success? Compelling Characters: 3 Storytelling Lessons | Tourism Storytelling, Social Media and Mobile | Scoop.it
To perfect your brand of storytelling, you need to become a master of character development. Here are three lessons you can't miss.

Via Karen Dietz
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Karen Dietz's curator insight, March 23, 2015 3:04 PM

What a great post Ted Karczewski @TeddyHK wrote about what creates fabulous stories. The secret is in creating fabulous characters.


I agree. Here are 3 solid how-to tips for crafting successful business stories by focusing on the characters.


As Ted says, "Characters are the heart and soul of a good story. In order to become an effective brand storyteller, you first need to identify and develop your main characters. Here’s how:..."


Enjoy this piece and focus on your characters. You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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10 Free Online Tools That Make a Writer's Life Easier

10 Free Online Tools That Make a Writer's Life Easier | Tourism Storytelling, Social Media and Mobile | Scoop.it

From thinking of what to write, doing the research, to constructing the first few sentences of our work – it will never be the same process because it’s always a unique struggle every time. Fortunately in this age, we are blessed with apps, online tools, and websites that can lessen the struggle of writers.

 

If you’re a blogger, content writer, journalist, or novel writer, here are 10 FREE online tools that I recommend you to use to make your writing life a whole lot easier:...


Via Jeff Domansky
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Jeff Domansky's curator insight, February 19, 2015 10:44 AM

Cool tools to help you write better and more effectively.

Marco Favero's curator insight, February 19, 2015 12:03 PM

aggiungi la tua intuizione ...

Lori Wilk's curator insight, February 20, 2015 3:10 PM

As a #writer I appreciate these tools to make my efforts easier and more efficient. 

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Storytelling: How To Get People To Read Your Content -- By 300% More!

Storytelling: How To Get People To Read Your Content -- By 300% More! | Tourism Storytelling, Social Media and Mobile | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.

Via Karen Dietz
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Karen Dietz's curator insight, January 12, 2015 2:06 PM

OK -- we all know that business storytelling can deliver impressive results. Yet it's hard to find hard numbers to support our experience. That's why I'm always on the hunt for quantified results. And we've got it here.


The author, Alex Turnbull, shares his story of doing A/B testing with a blog post. One test lead with a story, the other one did not.


Read about how it happened, the 300% increase in readers of the post with a story, and his storytelling advice for how to achieve the same results for yourself. Yahoo!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jane Dunnewold's comment, January 14, 2015 3:16 PM
I love reading such great tips on incorporating stories - but my take is definitely how I am going to segue the advice into my workshop setting. I'm positive adding stories will help my students remember the all-important parts of what they're learning because of the opportunity I have to provide frames of reference that will make the information "real!"
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The Power of Story Over The Brain: Content Creation Know-How

The Power of Story Over The Brain: Content Creation Know-How | Tourism Storytelling, Social Media and Mobile | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.

Via Karen Dietz
more...
corneja's curator insight, November 17, 2014 6:52 PM

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

Marco Favero's curator insight, November 18, 2014 8:29 AM

aggiungi la tua intuizione ...

Rescooped by Andrea Rossi from Just Story It! Biz Storytelling
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Fab Storytelling Secrets From 3 TED Talks

Fab Storytelling Secrets From 3 TED Talks | Tourism Storytelling, Social Media and Mobile | Scoop.it

"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.

 

Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.

 

I was already boring myself to death and I hadn’t even begun to write.


Via Karen Dietz
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Ken Schneider's curator insight, July 23, 2014 11:49 AM

Very good POV on story and some interesting TED Talks - especially Nancy Duarte. Worth your time!

Karen Dietz's curator insight, July 23, 2014 6:37 PM

Fellow curator Gregg Morris discovered this gem for his Story and Narrative curation and I thought you should know about it too.


3 TED talks are featured here and they are all worth watching. The first one from Andrew Stanton on the Clues To A Great Story I've curated before. It's a keeper. 


The second one from JJ Abrams is new for me -- and I love it. It's all about adding mystery into the storytelling toolbox. As the author of this post Julie Newmark says, "For example, creating puzzles to solve, challenges and even small adventures within your brand stories, you are involving customers and inspiring them to use their minds together as they seek to discover more. Engagement and connection to your brand is the point here and using mystery creates the potential for taking it all to a deeper level." Right on!!


And the third video from Nancy Duarte focuses on one of the most powerful dynamics for moving people to action -- before and after pictures.


Have fun with these and incorporate these lessons into your business storytelling.

A.K.Andrew's curator insight, July 27, 2014 12:02 PM

Stories need to be captivating from the beginning or you'll bore the pants of your audience, whether it's fiction or brand storytelling.

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Fab Visual Storytelling Tools for Going Viral

Fab Visual Storytelling Tools for Going Viral | Tourism Storytelling, Social Media and Mobile | Scoop.it
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …

Via Karen Dietz
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Karen Dietz's curator insight, April 16, 2014 1:27 PM

Hi Folks -- visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans.


So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh -- I'm finally sharing it with you (where does my mind go?)!


This is a terrific companion piece to the other article I curated this morning for you on 5 principles for visual storytelling that will make it more shareable. The principles and the tools are a winning combo.


Talk with us about your favorite tools and don't forget to add a link to a visual story piece you want to share (place in comments). Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 17, 2014 12:21 PM

Scoop for keeps

massimo scalzo's curator insight, April 18, 2014 8:37 AM

Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !