Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Just Story It! Biz Storytelling
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Going Viral: Secrets of Writing Smart, Long Form Storytelling

Going Viral: Secrets of Writing Smart, Long Form Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it
Going deep with the founders of Wait But Why, who show that thoughtful, long-form content is king.

Via Karen Dietz
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Karen Dietz's curator insight, March 9, 2015 3:11 PM

What a great article! The data is now in -- long form storytelling goes viral and bucks the myth that we all have the attention spans of a gnat.


What I love about this post is how thorough it is. And thoughtful. Author Michael Grothaus @michaelgrothaus features long-form bloggers Tim Urban and Andrew Finn and their site Wait But Why. Grothaus digs deep into why their blog has been such a run-away success with its long form stories, and what it means. Plus he shares numbers with us:

  1. Average length of their article (3,000 words)
  2. Traffic in 19 months: 31 million unique visitors, 87 million page views, 106,000 newsletter subscribers
  3. Average shares: 300,000 to 600,000 shares per article
  4. Posting frequency: one article/week on average


Gotta love those numbers! Next Grothaus shares Urban and Finn's philosophy about writing such long posts. The he delves into 4 elements that make their posts go viral that you, too, can follow.


May all your business stories bring you numbers like those above!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Marco Favero's curator insight, March 10, 2015 2:55 AM

aggiungi la tua intuizione ...

Lachlan Brown's curator insight, March 11, 2015 6:27 AM

Some excellent advice for creating valuable and quality long form content.  Key takeaways include writing on what you're passionate about, being authentic, working hard, and using images to support the words, not the other way around.

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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9 Tips for Making Your Content Go Viral From Gawker's Most Successful Writer


Via siobhan-o-flynn, The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 18, 2014 3:39 AM


Dan Lyons:  "Neetzan Zimmerman is a genius at creating viral content. For the past two years he’s worked at Gawker, one of the world’s biggest blogs. Month in and month out, he generated more traffic than all of Gawker’s other writers combined." (HubSpot)

Patsy Carrier's curator insight, February 18, 2014 10:34 PM
Something to try out
Ángeles Mirón Martín's curator insight, February 19, 2014 3:12 AM

Making viral content....

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 23, 2014 1:47 AM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Henrik Safegaard - Cloneartist's curator insight, June 24, 2014 3:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

Alex Stewart's curator insight, February 15, 2015 3:37 PM

It's odd that in marketing we got so caught up in 'channels', that someone needed to coin the term 'transmedia' to give us the permission to break free. These guys have a shoe string budget and look the world and say 'I've got something good to share with you' or 'you know what would be cool', then they do it. No over-thinking or analysis, they just use whatever they can to share the story, and the story becomes conversation, and everyone has fun.