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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Mum creating quality entertainment for girls

Mum creating quality entertainment for girls | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, January 27, 2:17 PM


Bridget Ellis-Pegler:  "It soon became clear that this story world wasn’t going to fit into a film, but needed a whole TV series, in fact, several seasons of TV series. And books. And a website. And a computer game – in other words, I’d created a huge transmedia beast!"

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Transmedia storytelling, sequels, and the art of the shared universe

Transmedia storytelling, sequels, and the art of the shared universe | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, July 9, 2015 4:36 PM


Damian Wampler:  "Expanded and shared universes are all the rage. They’ve exploded, and even imploded, in the case of STAR WARS. But what have they got right, and where are they going wrong?"

María Luisa Zorrilla Abascal's curator insight, July 10, 2015 3:58 PM

According to this author: In an effective sequel, we learn that we really knew nothing about this world we came to love in the previous film. Transmedia content must deliver deeper understanding of the character.

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Engage Learners with Transmedia Storytelling


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The Digital Rocking Chair's curator insight, June 13, 2015 3:06 AM


TEDx:  "Social Scientist, Elaine Raybourn, shares a new paradigm to create compelling learning journeys that transcend expectations."

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Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling"

Robert Pratten: "Between 2014 and 2015 we’re going to see an explosion in creativity in Transmedia Storytelling" | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, February 6, 2014 10:17 PM


Eduardo Pradanos interviews Robert Pratten, CEO at Transmedia Storyteller ....

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Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility

Mohanbir Sawhney: transforming marketing with transmedia storytelling and agility | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, November 18, 2015 3:02 PM


Michelle Herbison:  "Content-led storytelling on transmedia platforms coming from an agile, always-on approach – these are the new ways of successful marketing, says scholar and consultant Mohanbir Sawhney."

Dominique Taste's curator insight, November 19, 2015 9:30 AM

Face aux changements d'attitude des consommateurs, connectés en continu, voulant participer plus, influencés par les réseaux sociaux, surfant entre les médias, résistant à la publicité, le marketing doit se renouveler en profondeur. Parmi les 5 nouveaux moyens, le storytelling et le transmedia storytelling prouvent leur efficacité  au travers d'exemples video, notamment pour Google en Inde, Microsoft en Australie, Toshiba et Intel ...

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The three C’s of transmedia storytelling

The three C’s of transmedia storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Angie Weihs's curator insight, July 5, 2015 8:11 PM

Yes, please explain, Mr. Pratten

Brad Tollefson's curator insight, July 9, 2015 12:38 AM

The three Cs are:

Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.

At the intersections we see the actions and functions we must support:

Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
HEEJUN LIM's curator insight, August 3, 2015 11:23 PM

 

Robert Pratten:  "I created the diagram above in preparation for my talk at Neuchâtel film festival next week.  It probably needs a little explaining" ...

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A Look into the World of Transmedia Storytelling and Alternate Reality Games

A Look into the World of Transmedia Storytelling and Alternate Reality Games | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, May 19, 2015 4:17 PM


Molly Ebner:  "In a search for similarity, one particular aspect of the human psyche stands out. This is our underlying desire for beauty, which differs from person to person.  Regardless, we are all compelled to seek it out in life. And when we find it, a feeling of content resonates within."