As a relative newbie to transmedia, I’ve been feeling psyched about the possibilities, particularly when it comes to storytelling for non-profits. Think of the possibilities for engaging donors and volunteers, bringing organizations’ missions to life in a visceral way.
But when a friend of mine shared my obsession with her 17-year-old daughter, this was her response:
“Transmedia is a word for old people.”
Via The Digital Rocking Chair, Justin Nalepa