Tourism Storytelling, Social Media and Mobile
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Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
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Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Simon Staffans: Cross-platform content is coming in 2015 [#Transmedia]

Simon Staffans: Cross-platform content is coming in 2015 [#Transmedia] | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, December 22, 2014 12:27 PM


"What will be next year's biggest transmedia trends? MediaCity's Simon Staffans asked a selection of cross-platform experts"

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Audience engagement - three approaches

Audience engagement - three approaches | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, October 21, 2013 12:42 AM


Simon Staffans:  "There are as many different approaches [to audience engagement] as there are projects, but here are three major lines of approach" ...

Carmenne Kalyaniwala-Thapliyal's curator insight, October 21, 2013 3:20 AM

How to engage audience effectively for one's digital audience

Sharrock's curator insight, October 21, 2013 11:10 AM

Engagement: It's more than attention and focus. 

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Simon Staffans: What 2014 holds for cross-platform content [#Transmedia]

Simon Staffans: What 2014 holds for cross-platform content [#Transmedia] | Tourism Storytelling, Social Media and Mobile | Scoop.it

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The Digital Rocking Chair's curator insight, January 21, 2014 9:56 PM

Simon Staffans:  "TV meets gaming; ad-funded transmedia; multiplatform finally valued... the biggest names in transmedia's predictions for the year."

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
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Transmedia – When and Why?

Transmedia – When and Why? | Tourism Storytelling, Social Media and Mobile | Scoop.it

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Alexis Niki's curator insight, July 24, 2013 8:32 AM

Favorite insight from author Simon Staffans: "There’s no contest here, at least not for me. Story is everything when it comes to transmedia. Is it a compelling and immersive story that has the weight and the bones to stretch to different platforms? Does it have a story world already in place, or is it easily conceivable how such a world could be designed and developed? Are the protagonists and antagonists (and side characters) suitable for a deeper mythology? Is it possible to sense the existence of a narrative superstructure somewhere along the road? If a project’s Story supports transmedia, you’re halfway there. If it doesn’t, don’t bother."

Marco Bertolini's curator insight, July 24, 2013 9:28 AM

Même si le concept de tranmédia est loin d'être neuf, son utilisation ne va pas de soi.  Quand et pourquoi l'utiliser ?  Quelques réflexions d'un spécialiste.