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Tourism Storytelling, Social Media and Mobile
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4 Google Tools That Will Boost Your PR - SEMrush

4 Google Tools That Will Boost Your PR - SEMrush | Tourism Storytelling, Social Media and Mobile | Scoop.it

There’s been a lot of talk about how traditional public relations can help boost your SEO.SEO and PR go hand in hand. I’m really lucky to work with several PR professionals in my current position, and they all agree that SEO best practice is essential if your story is going to connect with its audience.

 

While still distinct disciplines, SEO and PR are now joined at the hip, and professionals on both sides can no longer remain ignorant of each other’s worlds. An SEO who is armed with top tier PR training can have intelligent conversations with clients in regards to branding and PR goals, and an expert public relations professional can optimize press releases, understand on-page elements and use tools beyond social media to make sure that their client’s needs are best served.

 

So, here are some tools that I use in my own efforts as in performing my outreach role:...


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Jeff Domansky's curator insight, July 9, 11:56 AM

Good reasons why PR and SEO work well together.

Manny Pacquiao's curator insight, July 9, 7:38 PM

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Rachel Wild's curator insight, July 10, 3:55 AM

You might like to take a look at this list of 50+ tools that also do a lot of the heavy lifting where online public relations is concerned...? :: http://www.wilddigital.co.uk/best-free-pr-tools/

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Four Pieces of PR Wisdom from Hunter S. Thompson | PR Daily

Four Pieces of PR Wisdom from Hunter S. Thompson | PR Daily | Tourism Storytelling, Social Media and Mobile | Scoop.it
As the 10th anniversary of the Thompson's death approaches, this writer reflects on some advice he got directly from the father of gonzo journalism.

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Jessica Kelly's curator insight, February 19, 3:01 PM

Tomorrow marks the 10th anniversary of HST's passing. In this post, Gil Rudawsky shares some lessons he learned via bar conversations w/Thompson many, many years ago--lessons that still have meaning for writers today.

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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | Tourism Storytelling, Social Media and Mobile | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.

 

Here are his notes on tools journalists and news organizations should try....


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Jeff Domansky's curator insight, April 16, 2014 11:43 AM

Great tools for PR and marketing too.

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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Tourism Storytelling, Social Media and Mobile | Scoop.it

Reputation monitoring for your business or brand is a critical part of your online marketing strategy.

 

You need to know whether people are using your brand name or talking about your company on the Internet.

 

You also need to keep up with the social activities & mentions of your competitors.

 

In this post, we're going to look at the top 10 tools under $100 a month that you can use to monitor your brand & your competitors on social media....


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Jeff Domansky's curator insight, June 15, 1:07 AM

What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you

Arun Sharma's curator insight, June 15, 4:32 AM

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Marco Favero's curator insight, June 15, 5:08 AM

aggiungi la tua intuizione ...

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Why BuzzFeed Is Massively Underrated (and 9 Things Publishers and Brands Should Learn From It)

Why BuzzFeed Is Massively Underrated (and 9 Things Publishers and Brands Should Learn From It) | Tourism Storytelling, Social Media and Mobile | Scoop.it

BuzzFeed is easy to bash; a fast-rising rocket ship is a visible target. And they do produce some pretty silly content. But when you discuss the future of journalism, BuzzFeed always seems to show up at that intersection between crazy and smart where genius so often lies. What’s actually crazy is seeing most everyone try to copy BuzzFeed’s voice and play catchup to its trendy listicle format at one point or another—from old media, including the Times, to new media like Digiday, to opportunistic startups like Playbuzz. When I say that publishers need to “stop chasing BuzzFeed,” what I mean is that they need to stop imitating BuzzFeed’s style and pay more attention to the brilliant way it runs its business.

What follows is an effusive—but important—list of nine ideas that BuzzFeed employs that the rest of us should rip off....


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Jeff Domansky's curator insight, January 8, 11:53 PM

What makes BuzzFeed so effective? Read on for ideas.