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Nuno Bernardo: "Hollywood is in love with YouTube. Last year, DreamWorks Animation paid $33 million for YouTube channel AwesomenessTV, Warner Bros. invested $18 million in the YouTube channel Machinima and most recently, Disney purchased Maker Studios for $500 million" ...
The logical extension of this is as audiences change, it is critical to set aside your assumptions about who they are and what they want and go find out. This is why customer/audience persona development from a psychological perspective is so important.
the importance of UCD!
Great transmedia projects!