Tourism Storytelling, Social Media and Mobile
2.5K views | +0 today
Follow
Tourism Storytelling, Social Media and Mobile
Tourism Storytelling: tourism is a medium, tourist experience is the message
Curated by Andrea Rossi
Your new post is loading...
Your new post is loading...
Rescooped by Andrea Rossi from New Customer - Passenger Experience
Scoop.it!

Digital Marketing Predictions for 2016

Digital Marketing Predictions for 2016 | Tourism Storytelling, Social Media and Mobile | Scoop.it
When your audience is able to see you, hear you, and connect with your message they form a sense of trust with your brand at a faster rate.

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, November 28, 2015 3:11 AM

13 Digital Marketing Experts share their views on where you should focus your resources and attention for 2016.


One area clearly represented: Video


 Sue B Zimmerman clearly defines the advantage: "When your audience is able to see you, hear you, and connect with your message, they form a sense of trust with your brand at a faster rate".


Make sure you have a clear strategy, and develop content that fits the format and platform your customers will expect.


I like Ian Cleary's focus: PRISM


P for People

R for Relationship

I for Inbound

S for Subscribers & Social targeting

M for Monetization


What other trends are you anticipating for 2016?

When your audience is able to see you, hear you, and connect with your message they form a sense of trust with your brand at a faster rate. - See more at: http://www.socialmediatoday.com/social-business/13-digital-marketing-experts-make-bold-predictions-2016#sthash.V7kfdxmv.dpuf
Rescooped by Andrea Rossi from Public Relations & Social Marketing Insight
Scoop.it!

5 myths about mobile apps | Thomas Husson

5 myths about mobile apps | Thomas Husson | Tourism Storytelling, Social Media and Mobile | Scoop.it

Time spent on mobile is skyrocketing. Since about 80% of that time is spent on apps, many marketing leaders have quickly jumped to the conclusion that the only way to reach and engage their customers is through their own branded apps. Wrong! Here are five — often ignored — good reasons for marketing leaders to broaden their mobile approach beyond their own apps...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, February 2, 2015 2:24 AM

These mobile myths are worth studying.

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
Scoop.it!

Google Channels Pixar to Change Storytelling as We Know It

Google Channels Pixar to Change Storytelling as We Know It | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, October 30, 2013 6:00 AM


Steven Levy:  "Motorola is concocting what it hopes will be much more than an odd and expensive interactive cartoon" ...

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
Scoop.it!

The $19-billion question: Is Snapchat the new television?

The $19-billion question: Is Snapchat the new television? | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, February 25, 2015 1:36 PM


Mathew Ingram:  "Snapchat is a brand new and red-hot mobile app aimed at millennials, but it has a surprisingly old-fashioned media model — and that could help it take over as television becomes less appealing to advertisers" ...

Rescooped by Andrea Rossi from Tourisme d'affaires Paris Region
Scoop.it!

2015 forecast requires heavier brand investment into mobile

2015 forecast requires heavier brand investment into mobile | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via Eric_Determined / Eric Silverstein, Sébastien Lion
more...
Eric_Determined / Eric Silverstein's curator insight, December 5, 2014 3:08 AM

"Consumers are looking at shopping now as an activity they can do anytime and anywhere."


Is your company focused on greater #Mobile engagement for 2015?

Rescooped by Andrea Rossi from Transmedia: Storytelling for the Digital Age
Scoop.it!

A Crash Course On How Mobile Apps Are Changing Storytelling

A Crash Course On How Mobile Apps Are Changing Storytelling | Tourism Storytelling, Social Media and Mobile | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, July 18, 2013 2:25 AM

Michelle Lhooq:  'The increased predominance of mobile devices—not to mention our clingy dependence on them—has sparked a boom of ambitious apps for phones and tablets that are case studies for storytelling in the “digital age.”'