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tourism storytelling
tourism storytelling: tourism is the medium, tourist experience is the message
Curated by Andrea Rossi
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10 Social Media Tips for Filmmakers (Especially When Crowdfunding)

10 Social Media Tips for Filmmakers (Especially When Crowdfunding) | tourism storytelling | Scoop.it
10 Great Social Media Tips for Filmmakers

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[SIS] The Psychology of Objects

lecture in a series from Strategic Design & Management Summer Intensive at Parsons the New School for Design


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In search of the audience

In search of the audience | tourism storytelling | Scoop.it

Via The Digital Rocking Chair
Andrea Rossi's insight:

"Interest in transmedia and related forms of multiplatform production has increased significantly over the last few years, reflecting significant changes across all media forms in funding, production and delivery models" (cit)

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The Digital Rocking Chair's curator insight, June 30, 10:50 PM


"Anna Jackson takes a look at local [New Zealand] film and transmedia projects taking an innovative approach to hunting the elusive and all-important audience (featuring Loading Docs, What We Do in the Shadows, Everything We Loved and The Generation of Z)."

Justin Nalepa's curator insight, July 2, 8:08 AM

I saw The Jump recently and thought it was an excellent short doc piece. Looking forward to seeing the rest from Loading Docs as well. 

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Brand Marketers: Think Like Storytellers

Brand Marketers: Think Like Storytellers | tourism storytelling | Scoop.it

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What’s new for agencies in 2014?

What’s new for agencies in 2014? | tourism storytelling | Scoop.it
Last week we published our Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry.
Andrea Rossi's insight:
A great customer experience is the key to building customer lifetime value
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What We Do In The Shadows, a master class in viral marketing

What We Do In The Shadows, a master class in viral marketing | tourism storytelling | Scoop.it

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The Digital Rocking Chair's curator insight, June 22, 10:47 PM


"David Farrier breaks down the charming, low-fi marketing campaign for new vampire mockumentary What We Do In The Shadows."

Henrik Safegaard - Cloneartist's curator insight, June 24, 12:50 AM

Exelent marketing and promoting - check it out and get some inspiration for your next project :-)

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Measuring Return on Experience: it’s ROI for the age of storytelling

Measuring Return on Experience: it’s ROI for the age of storytelling | tourism storytelling | Scoop.it
Marketers need a measurement approach that blends art and science, story and technology, and that looks more deeply at experience. We need a new model: ‘Return on Experience’ (RoX), say John Cain, Todd Cherkasky and Rick Robinson from SapientNitro.
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Future of advertising

I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies …

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Transmedia Heresy! Don’t Start with the Story…

Transmedia Heresy! Don’t Start with the Story… | tourism storytelling | Scoop.it
Recently, I was in Singapore for the second Transmedia SG, giving a Masterclass on Native & Indie, & I had the opportunity to connect with two fellow Transmedia Alliance co-founders, Anita Ondine & Marco Sparmberg.

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Dr. Pamela Rutledge's comment, July 8, 2013 11:13 AM
Nice post, Siobhan! Interesting reframe (as we psychologists like to say to try to sound erudite). Is this a chicken and egg thing? Storytelling starts with the audience because all connection starts with a psychological need. Success fulfillment of the need (excitement, emotion, transportation, curiosity, engagement) means you have to know what need your are filling and not just how and where but what story to tell to reach them. The genius, then, is two-fold, the humanity to see the need and the skill to crafting the story to match the need. Love the example.
siobhan-o-flynn's comment, July 8, 2013 2:39 PM
I like the way you frame this Pamela! It is indeed a two-fold process & understanding the audience, especially for interactive and/or multi-platform is HUGE! At least two more examples to follow!
Brad Tollefson's curator insight, March 4, 9:56 AM

Love it- and R. Pratten's comment... more to come.

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Crowdfund marketing: How to promote your Kickstarter campaign

Crowdfund marketing: How to promote your Kickstarter campaign | tourism storytelling | Scoop.it

Crowdfund marketing for your Kickstartercampaign is heavily reliant upon your social media efforts and those of others that you can enlist or hire.

 

For the sake of example in this article, I will assume that you are planning to launch a new Kickstarter campaign to promote your app. These techniques should work for other popular crowdfunding platforms like indiegogo just as well.

 

The steps are laid out in the same order as your crowdfunding campaign plan should reflect as pre-launch, launch and post-launch....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 11, 7:11 AM

Top 12 ways to master social media promotion for your Kickstarter campaign. Great blueprint works for other social media campaigns as well.

Keepamericaheard Maria Catania's curator insight, June 12, 10:09 AM

@kickstarter @BestofKickstart @Crowdfund_RT @Crowdtilt @VibeLasOlas @InSourhFlorida @FCacoosa (Mr. Bigg) @facebook @twitter @twittermedia thanks 4the follow @CcolbyjMaria @CCOLBYJL 

#Twitter #Facebook upgrades their #software, and still has #Technical #glitch, wasted software investment...

 

 

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7 Best Posts on Creating Content for Emotional Engagement - Curatti

7 Best Posts on Creating Content for Emotional Engagement - Curatti | tourism storytelling | Scoop.it
emotion chartConnecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

Via Thomas Faltin, massimo facchinetti, Soraia Ferreira
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Vittorio Canavese's curator insight, June 12, 8:20 AM

Visto che se ne è parlato ieri durante il seminario Progettazione formativa e crossmedialità

Andrea Melo Melito's curator insight, June 15, 5:48 PM

emotion chartConnecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

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8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers | tourism storytelling | Scoop.it
Jeff Vandermeer's Wonderbook: The Guide to Creating Imaginative Fiction is jammed with storytelling wisdom from some of world's top fantasy writers...

 

Hat tip Fiona Milburn!


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siobhan-o-flynn's curator insight, June 5, 5:56 PM

"What the hell is a Story Lizard? In Wonderbook: The Guide to Creating Imaginative Fiction (Abrams Books, October 15), Story Lizards join Prologue Fish and other infographic helpmates designed to banish dry textual analysis in favor of a kicking, screaming, slithering approach to storytelling creativity.


Author Jeff Vandermeer, a three-time Fantasy World Award-winning novelist who co-directs the Shared Worlds teen writing camp, says "The way we're taught to analyze fiction is to break down and do a kind of autopsy. But I think writers need to be more like naturalists or zoologists when they study story because then you're looking at how all the elements fit together..."

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The Future is Now: 5 Things pushing the art and form of storytelling

The Future is Now: 5 Things pushing the art and form of storytelling | tourism storytelling | Scoop.it

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Sadim MR's curator insight, May 28, 4:09 AM

"new technologies are exciting tools building on the rich foundation of storytelling and experimentation."

David Collet's curator insight, May 28, 7:17 PM

This is a bit different. But, culturally it is necessary to pursue as many avenues for artistic development that includes the need to live.

 

The Internet provides a low cost entry for all forms of artistic endeavours at an affordable entry. The problem is getting noticed.

giorgiojannis's curator insight, May 29, 2:07 AM

Ho bisogno di un eroe. Di un lupo, di un drago, di una babayaga, di una sanzione, di una manipolazione patemica, di un valore. E allora parleremo bene di narrazione, che non sia soltanto uno spammare un po' articolato e multimediale.

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10 Social Media Do's and Don'ts for Filmmakers

10 Social Media Do's and Don'ts for Filmmakers | tourism storytelling | Scoop.it
Attention, filmmakers: You must read these social media do's and don'ts.

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After a Year of Experimentation, BitTorrent Bundle Wants to Make Artists (and Itself) Money

After a Year of Experimentation, BitTorrent Bundle Wants to Make Artists (and Itself) Money | tourism storytelling | Scoop.it
After hitting the '100 million' milestone, BitTorrent, the data transfer protocol long associated with piracy, continues to try and clear its name

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// 3 x 3 Basics | Transmedia Storytelling

// 3 x 3 Basics | Transmedia Storytelling | tourism storytelling | Scoop.it
At the International Summerschool of  the CCCLab I introduced already some years ago transmedia storytelling (TMS) as a creative way to communicate the issues of climate change. Here again and upda...

Via mirmilla
Andrea Rossi's insight:

“ …the story-universe does not limit itself to one single medium but takes advantage of the strengths of every medium to create something new out of their symbiosis.”

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mirmilla's curator insight, June 27, 1:37 AM

A sprinkle to a few concepts now taken for granted

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A new approach to #tourism #storytelling - ELBA :: Napoleon's Legacy :: Trailer

Trailer of the fantasy-adventure film Elba Naploeon's Legacy. Coming soon (free) on the web, in Italian, English, German and French Trailer del film fantasti...
Andrea Rossi's insight:

“It’s a new approach to tourism storytelling, in which the destination is the hub of an experiential narrative, which we believe will engross adventure and good movies lovers. Working with the Licaoni has been very stimulating: we have integrated our skills of  Tourist Experience Design with their great cinematic expertise, to produce an original and innovative product. The idea was born with the celebration of the Bicentennial of Napoleon’s disembarkation when he was exiled to the Island. We wanted to unite a strong tourist promotion asset with the creativity that a personality like Napoleon can unleash in the imagination of people all round the world. The goal is to do high profile, captivating and fascinating promotion - aimed at a very attentive audience - while at the same time highlighting the resources and great professional skills of this territory.”

www.elbamovie.com

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16 Social Media Pinterest Boards You Should Be Following

16 Social Media Pinterest Boards You Should Be Following | tourism storytelling | Scoop.it

Pinterest is more than just cats, memes and recipes. It's also a fantastic resource for discovering and curating social media content.Chad On shares 16 of the best social media Pinterest boards you should be following. It's a useful resource.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 22, 10:22 PM
Do follow these suggested social media Pinterest leaders.
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Real-Life Diagon Alley Is A Harry Potter Nerd's Dream Come True

Real-Life Diagon Alley Is A Harry Potter Nerd's Dream Come True | tourism storytelling | Scoop.it
Diagon Alley won't officially open until July 8, but the first photos of Universal's new expansion of the Harry Potter Wizarding World show details that may as well put you inside the Leaky Cauldron. The theme park's Diagon Alley features the pub -- ...

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How Twitter killed the official movie website

How Twitter killed the official movie website | tourism storytelling | Scoop.it
Ali Gray: Online promotion of films used to be so simple: a few gifs and a grainy clip and you were set. Today, hashtags and social media rule. But what have we lost in the process?

Via siobhan-o-flynn, Digital Cinema in Transition
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What makes a hero? - Matthew Winkler - YouTube

View full lesson: http://ed.ted.com/lessons/what-makes-a-hero-matthew-winkler What trials unite not only Harry Potter or Frodo Baggins but many of literature... (@JessL @Exsm3989 How do #HarryPotter , @katnisseverdean and #Frodo relate?
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Why You Need to Pay Attention to the Video Game Industry (In Case You Weren't Already)

Why You Need to Pay Attention to the Video Game Industry (In Case You Weren't Already) | tourism storytelling | Scoop.it

Via The Digital Rocking Chair, Digital Cinema in Transition
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The Digital Rocking Chair's curator insight, June 13, 10:44 PM


Liz Shannon Miller:  "Here's some friendly advice for anyone who's passionate about film, television and media in general: If you don't pay attention to the video game industry, now might be the time to start."

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Worldbuilding: Using Transmedia Storyworlds to Shape the Future

At the core of any transmedia narrative is the “storyworld”. This presentation lays out the key elements for transmedia worldbuilding.

Via siobhan-o-flynn, Fausto Cantu
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Transmedia Storytelling - A Theoretical Framework

This presentation was given at Confab Central 2014 by Felicia Pride of pride collaborative (www.pridecollaborative.com). Even if you’ve heard of transmedia,...

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Top 10 TED Talks on Storytelling and Filmmaking

Top 10 TED Talks on Storytelling and Filmmaking | tourism storytelling | Scoop.it
Top 10 TED Talks on storytelling and #filmmaking: http://t.co/d0xzAKKfOK
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