Learn more about this new breed of travel shoppers who care about what's in their pocket - and it's not their wallet. They’re known as the Silent Traveller, the “mobile-first” travel consumer. These are consumers who don’t just use their mobile devices to research and book hotels, but they also turn to them first to solve any problems they encounter when travelling. This is something that usually falls into the domain of the hotel customer service staff – but not for these travellers. This new Silent Mobile Traveller, as documented recently by Skift, can be summed up in just a few words: self-reliant but extremely mobile-dependent. Click here to learn how to target this digitally-savvy traveller.
Via Luis Costa, Wendy Forbes, Tourism Australia