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Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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It's all about the good vibes on TripAdvisor

It's all about the good vibes on TripAdvisor | Tourisme Tendances | Scoop.it

Three quarters of people writing reviews on TripAdvisor do so because they want to share a good experience, rather than rant about it. The user review service carried out a survey using PhoCusWright earlier this year but has just released the findings. The study involved a sample of 15,000 travellers from a broad range of countries including the UK, France, Germany, US, India and Japan, using a pop-up module from TripAdvisor. Key findings include:


Two of the most important things for users when reading reviews are recency (42%) and quantity (30%).The majority of users want one place where they can read reviews, compare prices and book.70% of users wrote a review because they received good advice from reviews and wanted to give back.76% agree that user photos influence their decisions.8/10 users say TripAdvisor helps them plan better trips.


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TripAdvisor reviews can impact the tourist industry of entire countries

TripAdvisor reviews can impact the tourist industry of entire countries | Tourisme Tendances | Scoop.it

TripAdvisor is the largest travel reviews website in the world, boasting over 60 million members, and making nearly US$1 billion in revenue annually. Customers of hotels, restaurants and other attractions add 115 comments to the site every minute. According to Outside Online's Tom Vanderbilt, "the site is now so big that its reviews can shift the tourist economies of entire countries." Tourism Economics has conducted a study of TripAdvisor, finding that user-generated content was directly related to 1.7 billion pounds of tourism spending in the UK; making up around 2.2% of all tourist spending in 2012. According to an internal TripAdvisor study, hotel owners who reply to commenters are 20% more likely to get bookings. Today, TripAdvisor lists over 890,000 hotels, holds one of the largest collections of travel photos on the internet and features accommodation in more than 45 countries. Click here for more insights.


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Adele C's curator insight, April 12, 2015 9:56 PM

TripAdvisor is a fairly new trend which has erupted, it allows people to state their reviews on particular accommodation, this has adapted peoples decision when selecting accommodations. The increasing use of social media and TripAdvisor has forced hotel owners to work harder, placing a furthermore pressure on them to intrigue customers.

They are required to do more than rely on pretty photos and clever branding to persuade customers. Studies collected through TripAdvisor proves that hotel owners who reply to commenters are 20% more likely to get bookings. It also indicates through analysis taken from Cornell University’s Center, that reviews can play a part in the hotels “RevPar” (Revenue per available room). 

 

Through studies undertaken at William Angliss, it's believed from a survey completed by hotel managers, the 5 common trends that consumers look for before booking a room is, clean appearance, convenient location, price/reasonable rates, good service and name/reputation. These factors are all easily displayed on TripAdvisor, that is why is it vital that hoteliers strive to leave guest with a positive experience and develop correct techniques to prevent negative reviews damaging their hotels performance.  

 

Although TripAdvisor allows people to post their personal experiences and opinions on a hotel, one may still find it difficult to trust these reviews. Humans have so many contrasting interest and expectations from one another, it can be a struggle to rely on certain reviews as different aspects may only appeal to certain people. TripAdvisor can easily be debated as both providing positives and negatives aspects, it aids in giving people a second opinion when choosing accommodation. However the “trust” from these reviews still remain questionable to some. 

Laura Allars's curator insight, May 9, 2015 12:58 AM
TripAdvisor’s effect on the hotel industry. Summary – This article focuses on the power that TripAdvisor and how it can have such a strong impact, both positive and negative, on the hotel industry. It allows people and guests of hotels to state reviews of their stay and to leave a rating, from 1-5 (5 being the highest and 1 the lowest). Link to the theory covered in lecture or tutorial discussions – Although TripAdvisor’s ratings made from the guests don’t actually affect the hotel’s star rating (as discussed in the lectures), there has been speculation that both star ratings from inspectors and comments and ratings on TripAdvisor may also be included. Link to guest speakers and site inspections – Although the managers at both Mantra and RACV didn’t speak about TripAdvisor, it can be expected that it affects them both. It can be assumed that TripAdvisor would affect The Mantra more than RACV as the latter is more of a membership club. Your opinion on the topic being discussed – TripAdvisor does have an effect on the hotel industry, where it allows guests to post and comment about their stay on the internet for the whole world to see. Since people are more likely to use the internet to book their stay at hotels when they plan their holidays, these people can stumble across comments and reviews. And just one bad review can easily stop someone from going to a hotel and would instead go to a competitor. Industry implications – Although TripAdvisor can be bad for the hotel industry, where they cannot choose what the guests posts, it can also be positive. They themselves can go on the site and read what guests have written and then try and fix any issues or problems that may have arisen for when the guest stayed. Is this a short term solution or fad or has does it have long term ramifications – I believe that this may be a long term ramification. Since technology is such a need for people nowadays, people may be more willing to write a review as it is more convenient and more secretive.
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De l’influence croissante de TripAdvisor [INFOGRAPHIE]

De l’influence croissante de TripAdvisor [INFOGRAPHIE] | Tourisme Tendances | Scoop.it
Selon un récent sondage de PhoCusWright, 80% des utilisateurs de TripAdvisor consultent entre 6 et 12 commentaires avant de réserver leur hébergement.

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Tour operators look to TripAdvisor for user reviews

Tour operators look to TripAdvisor for user reviews | Tourisme Tendances | Scoop.it

Even with the looming spectre of negative reviews, sites such as TripAdvisor and its competitors have tour operators looking for a platform to show off their reviews in a holistic way, which they say doesn't exist yet. Tour operators such as Trafalgar and Globus argue their products have numerous dimensions which make reviewing them on a platform like TripAdvisor nearly impossible. Travellers trust the TripAdvisor brand because they expect both positive and negative comments will show up, given the site's neutrality. Credibility likely decreases in travellers' minds as reviews move further away from neutral ground. To view the full article, click here.


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TripAdvisor has a new analytics dashboard aimed at tourism boards

TripAdvisor has a new analytics dashboard aimed at tourism boards | Tourisme Tendances | Scoop.it

After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organisations. TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels to track important visitors, competitors and market trends. Find out more.


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Panos Fotiadis's curator insight, July 16, 2015 8:13 AM

something good for tourism boards...

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TripAdvisor unveils global hotel report

TripAdvisor unveils global hotel report | Tourisme Tendances | Scoop.it

TripAdvisor has teased out a few of the results from its new global TripBarometer report. The study is the result of a major poll among some 44,000 travellers and hoteliers (ratio of around 3:1) around the world. TripAdvisor has claimed that its hoteliers on the survey have cited online reputation management as a key investment area for the coming year. Top-line findings show 41% of travellers are likely to spend more on a trip during 2015, with just under one-quarter claiming they will spend less. Global room rates are expected to rise this year. Click here to download the report.


Via Tourism Australia
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Panos Fotiadis's curator insight, March 27, 2015 4:52 AM

Good news for hoteliers!

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The most reviewed destinations on TripAdvisor in 2014

The most reviewed destinations on TripAdvisor in 2014 | Tourisme Tendances | Scoop.it

There were more TripAdvisor reviews written about Italy than any other country in 2014. Rome, Milan and Florence all fall within the top ten most-reviewed cities in 2014 according to TripAdvisor's data on contributions from January to September 2014. Approximately 75 million reviews were added to the site in the past year. Six of the top ten most-reviewed cities were within Europe with London and Paris also falling in the top three. Click here to view the complete list of the top ten most reviewed cities globally and within the United States.


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TripAdvisor focuses on social with acquisition of photo storytelling app Tiny Post

TripAdvisor focuses on social with acquisition of photo storytelling app Tiny Post | Tourisme Tendances | Scoop.it

TripAdvisor has announced it has acquired Tiny Post, an app that lets you tell stories by writing over photos.
“We think Tiny Post is a great fit with our continued drive to provide engaging and sharable content and I am happy to welcome this strong team to TripAdvisor” said Steve Kaufer, co-founder and CEO TripAdvisor. 

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