Tourisme Tendances
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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How brands can tap into Australian and New Zealander emotions

How brands can tap into Australian and New Zealander emotions | Tourisme Tendances | Scoop.it

Facebook and TNS Australia have researched Facebook and Instagram users to investigate the emotional drivers of behaviours. Turns out, there are six different types of consumer identities which creatives can use to really establish a connection. These include:

 

  1. Daring connectors (12% of Facebook users) - desire bold one-liners, non-conformist ideas and provocative content. 
  2. Assertive connectors (10%) - want confident and assertive content, thought-leadership and a strong point of view.
  3. Clever connectors (12%) - content should be succinct and minimalist, including discerning information and thought-provoking ideas.
  4. Security-seeking connectors (12%) - desire supportive and emotive content, encompassing feel-good stories and inspirational quotes.
  5. Friendly connectors (26%) - content should be straight-forward and social-focused, sharing stories and events.
  6. Playful connectors (27%) - want playful and cheeky content featuring new trends and up-to-date information. 

 

Find out more.


Via Tourism Australia
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You're Reaching More People on Facebook Than You Think

You're Reaching More People on Facebook Than You Think | Tourisme Tendances | Scoop.it

"A new study from the Stanford University Computer Science Department and Facebook data science team showed that the majority of Facebook users are reaching more than three times as many people as they think. An analysis of the activity of 220,000 U.S. Facebook users over the course of June 2012 demonstrated that each post is seen by approximately one in three of a user’s friends..."


Via Martin Gysler, Tourism Australia
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Luis A. Trujillo Paz's comment, March 9, 2013 2:09 PM
Agree
Luis A. Trujillo Paz's curator insight, March 9, 2013 2:10 PM

post 

Martin Gysler's comment, March 12, 2013 9:06 AM
I see Bill, we have the same doubts, what not mean that it's not right. I think that Facebook has changed too much, in my opinion, his platform in the wrong way.
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63.52 Million Facebook Users In China, Despite Ban – China Travel Trends

63.52 Million Facebook Users In China, Despite Ban – China Travel Trends | Tourisme Tendances | Scoop.it

Laws are meant to be broken, including, apparently, the one banning Facebook in China, as research firm GlobalWebIndex reported that Facebook users in the country have skyrocketed from 7.9 million in July 2009 to 63.52 million as of the second quarter of 2012.


Via Tourism Australia
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What travel brands need to know about Facebook's new updates

What travel brands need to know about Facebook's new updates | Tourisme Tendances | Scoop.it

Facebook's developer team has unveiled a variety of features that will simultaneously affect users and travel brands at its recent annual conference. There are 25 products which will be rolling out in the coming weeks; this Skift article lists three key topics that will have a strong impact on travel brands: 

 

Extending Live Chat to businesses on Messenger - the integration will provide airlines, hotels and booking sites the ability to manage customer inquiries in a direct message that is more timely and personalised.Supporting new video content and distribution - being able to embed videos that are directly uploaded to Facebook outside of the platform is a huge incentive for brands to publish more videos. App integration and analytics - with the flow of information from one device to the next, Facebook's analytics for apps will provide a view into customer behaviour and attribution data to better personalise the apps and market them to the right people. Travel brands that enable its app users to login via Facebook can access this dashboard for free.
Via Tourism Australia
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Panos Fotiadis's curator insight, April 29, 2015 2:07 AM

no. 2 is a very interesting new feature

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La compagnie Vueling invite ses fans Facebook à baptiser un avion

La compagnie Vueling invite ses fans Facebook à baptiser un avion | Tourisme Tendances | Scoop.it

La compagnie aérienne low cost espagnole organise un concours auprès de ses fans Facebook pour baptiser un des nouveaux avions de sa flotte. A la clé pour celui qui proposera le "meilleur" nom, un billet d'avion pour 2. 

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How Facebook is Shaping Your 2012 Travel Decisions - Forbes

How Facebook is Shaping Your 2012 Travel Decisions - Forbes | Tourisme Tendances | Scoop.it

"Believe it or not, Facebook may help you plan your next trip.  Recent studies reveal that what matters most when planning a trip is notwhere you’re going, but rather who you know that has already traveled to that destination.  Without a doubt, the ubiquitous marketing tool’s unique brand interaction is setting a new beat to the travel pulse."


Via Tourism Australia , Wendy Forbes
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