Tourisme Tendances
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Airbnb devient une agence de voyage avec le lancement de Trips

Airbnb devient une agence de voyage avec le lancement de Trips | Tourisme Tendances | Scoop.it
Travel On Move

Via Jacques Tang
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Jacques Tang's curator insight, November 22, 2016 5:28 AM

AirBnb consolide son offre en devenant une agence de voyages avec Trips

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Mobile in travel: driving innovation with APIs - Tnooz

Mobile in travel: driving innovation with APIs - Tnooz | Tourisme Tendances | Scoop.it
In the same way that digital commerce has moved beyond ecommerce and is increasingly about mcommerce (mobile commerce), APIs have adapted as well and are pivotal to the continuing development of mcommerce.
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Les investissements touristiques reculent en 2015

Les investissements touristiques reculent en 2015 | Tourisme Tendances | Scoop.it
Le choc des attentats est passé par là, mais pas seulement. Avec un montant global de 12,6 milliards d'euros, les investissements touristiques enregistrent une baisse de 3,4% en 2015. Elle est particulièrement marquée dans le secteur des équipements et de l'hébergement marchand.
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Conquérir les milléniaux sur Snapchat - Veilletourisme.ca

Conquérir les milléniaux sur Snapchat - Veilletourisme.ca | Tourisme Tendances | Scoop.it
L’État du Tennessee utilise Snapchat dans sa dernière campagne de marketing et travaille en partenariat avec un célèbre ambassadeur de musique country pour attirer les milléniaux vers sa destination.
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Tu veux un chat ? un chat à bottes ? … non un Chatbot ! | Etourisme.info

Tu veux un chat ? un chat à bottes ? … non un Chatbot ! | Etourisme.info | Tourisme Tendances | Scoop.it
D’ici 5 ans, 80% des applications que nous utilisons aujourd’hui auront disparu et pourtant tout le monde continue à développer des applications qui coûtent extrêmement cher. Et si on passait en monde Chatbot ?
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La segmentation de la clientèle chinoise s'accélère

La segmentation de la clientèle chinoise s'accélère | Tourisme Tendances | Scoop.it
Selon une analyse réalisée sur leur comportement auprès d'un échantillon de 3 000 voyageurs chinois à l'international, le site hotels.com, filiale d'Expedia, a constaté une sophistication déjà réelle de la clientèle traduite par une segmentation en cinq catégories aux attentes spécifiques.
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Eve-Line Boulle's curator insight, November 14, 2016 8:30 AM
"La Chine est devenue le premier pays émetteur de touristes internationaux avec 120 millions de sorties hors des frontières enregistrées en 2015. Si les premières vagues de touristes chinois avaient des comportements similaires : une envie effrénée de voir en un minimum de temps un maximum d'attractions et de ramener de nombreux souvenirs à leur famille et amis ; les comportements évoluent rapidement."
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Booking.com and BookingSuite: A lesson for hoteliers that is not about wars

Booking.com and BookingSuite: A lesson for hoteliers that is not about wars | Tourisme Tendances | Scoop.it
Booking.com and BookingSuite: A lesson for hoteliers that is not about wars
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Large increase in business travellers found using Airbnb

Large increase in business travellers found using Airbnb | Tourisme Tendances | Scoop.it

The number of organisations using room and home-sharing service Airbnb has increased by a third – and the amount being spent is even higher.


Via Roland Schegg, Eve-Line Boulle
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Eve-Line Boulle's curator insight, November 7, 2016 9:30 AM
"Research by Concur, looking at company travel expenses filed through its system, found that the 32% jump in businesses opting for Airbnb coincided with a 42% jump in the overall outlay on stays between the second quarter of 2015 and the same period this year."
Soriya Jamet's curator insight, December 20, 2016 2:47 AM
Airbnb a su créer la demande et à adapté son offre pour devenir incontournable. Qu'on aime ou pas c'est indéniablement un exemple de réussite à suivre.
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Hotels face a crucial moment for social messaging and chat tools - Tnooz

Hotels face a crucial moment for social messaging and chat tools - Tnooz | Tourisme Tendances | Scoop.it
The rise in social messaging and chat apps is having a huge impact on hotel guest services but hotels are divided about how to respond. An update.

Via Luis Costa, Wendy Forbes
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Sabre takes next step in providing wider revenue picture for airlines

Sabre takes next step in providing wider revenue picture for airlines | Tourisme Tendances | Scoop.it
Sabre has released the first phase of its revenue optimisation technology for airlines called AirVision Revenue Optimizer
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Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights

Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights | Tourisme Tendances | Scoop.it
As more travelers turn to Google and YouTube in micro-moments, marketers can get more insights: Who are they? Where do they want to go? How do they make decisions? This year, we've got the latest data to inform your media plan.
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Less than half of activity suppliers distribute through online travel agencies

Less than half of activity suppliers distribute through online travel agencies | Tourisme Tendances | Scoop.it
Trekksoft claims a survey it carried out this year revealed only four out of ten activity suppliers will use online travel agencies for sales.
The study found a variety of reasons why OTAs fail to capture the attention of operators, with awareness of the model coming out on top as the main excuse (“I’ve never thought of using an OTA”).
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Allô? France speaking ! | Etourisme.info

Allô? France speaking ! | Etourisme.info | Tourisme Tendances | Scoop.it
Sur le même principe que le Swedish Number lancé en avril dernier par la Suède, The French Number est une application d’initiative privée et membre du groupement d’intérêt d’Atout France, lancée le 15 septembre dernier.
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Booking.com dévoile les 8 tendances qui marqueront le voyage en 2017

Booking.com dévoile les 8 tendances qui marqueront le voyage en 2017 | Tourisme Tendances | Scoop.it

Travel On Move: Les experts du leader mondial des réservations d’hébergements en ligne se sont penchés sur les nouvelles attentes des clients. Ils ont interrogé 1 000 personnes de plus de 18 ans, sur 10 marchés distincts. Après l’analyse des suggestions de voyageurs et l’étude du secteur et des innovations, booking.com présente les 8 tendances le plus attendues dans le monde du voyage en 2017.


Via Thomas-Penette Michel
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9 Growth Hacks Any Small Business Can Implement

9 Growth Hacks Any Small Business Can Implement | Tourisme Tendances | Scoop.it
Growth hacking is the combination of product design, marketing, and data with the overall goal of driving customer growth.  Initially popular among fast-growing startups, the principles of growth hacking have since spread to the wider business world.  With a focus on understanding the customer and designing the right product, successful growth hacking drives growth in both the short- and long-term.

So how can you apply a growth hack like Hotmail’s to build your own business?
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Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds | Tourisme Tendances | Scoop.it
Lodging, travel agency, and services companies scored 12th among 18 industries in their email marketing open rates, according to a new IBM Marketing Cloud study.
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How robots are storming the travel industry

How robots are storming the travel industry | Tourisme Tendances | Scoop.it
No more than 15 years ago we were watching sci-fi films that boggled the mind and tested the limits of our imagination. Facial recognition technology, fingerprint biometrics, intelligent phones and computers that talked to people, functional artificial intelligence
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Startup Pitch: MyFriendsRoom uses personal networks for vacation rentals

Startup Pitch: MyFriendsRoom uses personal networks for vacation rentals | Tourisme Tendances | Scoop.it
As we all know, Airbnb has illustrated the enormous appetite that exists for the house/room-sharing concept in the travel industry.
But there are many consumers that have concerns about a model that, despite its proclaimed transparency, still throws strangers together.
The idea behind UK startup MyFriendsRoom is that travellers can secure accommodation of that type from people within their own network of friends or social media-based acquaintances.
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TripAdvisor delves into traveller types and booking trends

TripAdvisor delves into traveller types and booking trends | Tourisme Tendances | Scoop.it
TripAdvisor is the latest to put travellers into groups according to behaviour.
As part of the company’s ongoing TripBarometer, it commissioned Ipsos to identify different traveller profiles. The research firm came up with six
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Eve-Line Boulle's curator insight, November 14, 2016 8:34 AM
"As part of the company’s ongoing TripBarometer, it commissioned Ipsos to identify different traveller profiles. The research firm came up with six..."
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La recette du Storytelling même pour les débutants !

La recette du Storytelling même pour les débutants ! | Tourisme Tendances | Scoop.it
Parmi ces recettes pas à pas, il y en a une qui tient particulièrement la route : le voyage du héros.
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UNWTO: Almost one billion tourists in the first nine months of 2016

UNWTO: Almost one billion tourists in the first nine months of 2016 | Tourisme Tendances | Scoop.it
Destinations around the world welcomed 956 million international tourists between January and September 2016, according to the latest UNWTO World Tourism Barometer.

Via luc Vandendriessche, Eve-Line Boulle
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Eve-Line Boulle's curator insight, November 9, 2016 11:26 AM
"Demand for international tourism remained robust in the first nine months of 2016, though growing at a somewhat more moderate pace. After a strong start of the year, growth was slower in the second quarter of 2016 to pick up again in the third quarter of the year."
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OpenKey raises $8 million to open more hotel doors with mobile devices

OpenKey raises $8 million to open more hotel doors with mobile devices | Tourisme Tendances | Scoop.it
Hotel keyless door entry technology provider OpenKey has raised $8 million in a Series A investment round.
The round was led by Ashford Group of Companies and included participation from fellow investment fund, Phoenix American.
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Chinese consumers: Revisiting our predictions | McKinsey & Company

Chinese consumers: Revisiting our predictions | McKinsey & Company | Tourisme Tendances | Scoop.it
Chinese consumers: Revisiting our predictions
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The complete guide to online marketing and strategy for independent hotels (part one)

The complete guide to online marketing and strategy for independent hotels (part one) | Tourisme Tendances | Scoop.it
We have put together a complete hotel internet marketing plan for independent hotels on how to drive direct sales. And take note, these marketing techniques, tips, ideas and best practices can be implemented in any hotel!
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IATA predicts airline distribution revolution by 2021

IATA predicts airline distribution revolution by 2021 | Tourisme Tendances | Scoop.it
In a major report for the global aviation industry organisation, written by Henry Harteveldt of Atmosphere Research, airline distribution is cited as the “commercial future of the airline industry itself” as carriers are urged to anticipate significant changes to passenger behaviour and technology.
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