Ryanair boss Michael O’Leary has fired a broadside against flight price comparison websites, claiming they “make no sense” and “shouldn’t exist”. He has written to four other leading airlines in Europe asking them to display each other’s fares on their websites in an effort to cut out third party sites.
À l’occasion de la 9ème édition de Bordeaux Fête le Fleuve, l’Office de Tourisme de Bordeaux a inauguré son compte officiel sur Périscope. Que penser de cette nouvelle application mobile de diffusion vidéo en direct ?
After acquiring tours and activities provider Viator and a series of restaurant reservations platforms in Europe, TripAdvisor is doubling down on its ties with destinations as it quietly debuted an analytics dashboard for Destination Marketing Organisations. TripAdvisor offers destinations a variety of tools to display reviews and integrate TripAdvisor content, and two years ago launched a Property Dashboard for hotels replete with a weekly digest enabling hotels to track important visitors, competitors and market trends. Find out more.
TripAdvisor is currently in the midst of an important transition. Originally conceived as a review site, largely dependent on advertising revenue, the rollout of the Instant Booking feature is putting it on course to become more of a traditional OTA.
Often, foreign destinations, big or small, do not know how to attract Chinese tourists. So here's a few ideas from Tnooz to get started:
Be clear about who you are/who you want to be to Chinese tourists.The B2C route to becoming a star destination - SEO is the first stop for this. Start with a well-designed website, located in China and then have some SEO done on the most relevant keywords. In addition to being one of the oldest e-tourism platforms, Lvmama is a popular place to be, with a ranking in the top 250 websites in China. Sohu's forums are very influential in their own industries. for example, travel.sohu is a must-read in travel.Be social, be trendy, have a Weibo account. Weibo is an open social network often wrongly called the 'Chinese Twitter' - while similar, Weibo has more features than its Western so-called counterpart.
Customer experience and continued engagement have always been a pre-requisite in the global airline industry. While in the past, airlines have accomplished customer delight through loyalty programs, the digitally connected world today presents manifold opportunities to maximise customer so-called "lifetime value." With a maze of online and offline touch points and personalised experiences that customers have grown to expect, customer delight has taken on a whole new meaning and hence the need for a renewed cross-channel marketing strategy with data at the crux. This article lists five things to remember about cross-channel marketing for airlines:
Where is the data?Targeting.Social focus.Better tracking.Advertising coverage.
21/07/2015 14:47:00L'école spécialisée en management du tourisme attend entre 30 et 40 responsables du recrutement et de la formation les 27 et 28 août prochains, pour une série de conférences et ateliers.
An Amadeus study into APAC corporate travel says that 2015 will be the year when businesses in China spend more on travel than those in the US. China already spends $250 billion a year on corporate travel, and the study tips this to jump to $500 billion by 2025. The APAC region generally will see stellar growth in business travel - up from $400 billion this year to $900 billion in 2025. Amadeus says that a lot of the growth will come from emerging South East Asian markets such as Indonesia, Thailand, Malaysia and the Philippines as well as the usual suspects China and India. Find out more.
Mobile continues to drive more bookings in travel, with one in five dollars now coming from the channel, according to Adobe Digital Index. This is according to a new report from Adobe, called the Digital Index, which features a massive analysis of data, looking at over 15 billion visits to major U.S. travel, airline and hotel sites between 2013 and 2015. The team also analysed over three million social media mentions and spoke with 1,000 U.S. consumers to determine how the travel industry is faring with consumers. Summer travel is pegged to be at $65 billion online on travel between Memorial Day and Labour Day, which comes in at 7% more than last year. As far as the bookings coming in at 20% from mobile (smartphones and tablets), this number is up over 6% from the previous year.
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