Travelers are have growing expectations from airports, says the latest FlightView Connected Airport survey. The US-focused survey, available for download here, focuses on the connectivity needs of a growing passenger base.
Travel seems (indeed, has to) to get the mobile business. However, the actual core design of apps has a flaw – and its a pretty big one. Our ability to consume these apps has been far exceeded by the number and the complexity. Thus we have the big problem: we can no longer consume the way that the vendors (those who create apps and mobile experiences) want us to.
So – what’s the next big thing? Travel experts reveal their tips for the coming year. With an eye on the hip pocket, Traveller's industry experts are looking at hometown holidays in 2015. And while Asia is back on top as Australia's favourite playground, Myanmar continues its stellar orbit as the region's shining star. Industry experts describe emerging destinations of 2015 along with their biggest travel issues and predictions. Click here to view the complete article.
Aujourd’hui, le tourisme de masse a cédé la place à un tourisme sur-mesure voire fait maison. Il est même, en pratique, parfois totalement décorrélé de l’industrie elle-même. Cette dernière doit réagir, et vite, sous peine de se voir clouée au sol.
Destinations that market themselves experience significantly greater employment and economic growth beyond the visitor economy, according to new research by the Destination & Travel Foundation, conducted by Oxford Economics. Through a statistical analysis of over 200 cities over more than 20 years including case studies, interviews and a literature review, the key findings reveal the broad economic benefits reaped by US destinations which spent an estimated $2 billion on promotion and marketing to encourage leisure and convention travel. Click here to view the study's findings.
While Uber battles regulatory crack downs in Europe, likely exacerbated by its brash operational style, Airbnb’s more emollient modus operandi has secured its first sharing economy agreement in Europe: a partnership with the City of Amsterdam that...
A White Paper Sponsored by Webtrends "The competition to attract and retain travel customers online has grown especially fierce. To distinguish themselves from the pack, travel companies must understand and leverage the nuances of how customers engage with their brands – across all channels and platforms."
Concernant l'interaction avec le public, deux tendances semblent se dessiner : le robot de téléprésence, un avatar mobile, à travers lequel le personnel vous répond et le robot autonome qui se sert de sa base de données pour interagir avec la clientèle, l'orienter, etc.
Cet article est une actualisation du panorama des nouvelles tendances du voyage collaboratif paru en septembre 2013 jusqu’ici illustré avec quelques sites emblématiques. Il était temps pour le millésime 2014
Tours and activities sector has made many people feel a bit uneasy lately. We know that it’s a huge market that is estimated at about $100 billion, but it still looks like a piece of a pie that no one can eat.
There were more TripAdvisor reviews written about Italy than any other country in 2014. Rome, Milan and Florence all fall within the top ten most-reviewed cities in 2014 according to TripAdvisor's data on contributions from January to September 2014. Approximately 75 million reviews were added to the site in the past year. Six of the top ten most-reviewed cities were within Europe with London and Paris also falling in the top three. Click here to view the complete list of the top ten most reviewed cities globally and within the United States.
Analysis of over 3,000 ecommerce brands has shone a light on how the travel sector shapes up against other verticals for mobile shopping. The report released by Criteo this week estimates just under a third of all ecommerce transactions, across all industries, are now coming via mobile devices, with the US expected to hit around 50% soon.
OTAs generate 75% of search results - both organic ans paid for - for hotel related keywords on Google UK, according to a new research. Further 24% of organic listings for search terms are taken up by large national hotel chains, leaving only one per cent of results to independents.
What are the key changes that we can expect from the technological landscape, that will have great effects on travel marketing? This presentation focuses on mobile technology, but looks at other important technological trends too, such as social media networks. Ideal for Destination Marketing Organisations and tourism marketers, click here to view the complete presentation.