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Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing

Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing | Tourisme Tendances | Scoop.it
The market for mobile advertising is forecast to reach $11.4 billion this year on the back of explosive growth in smartphones and tablets, but companies like Google, currently the world leader in mobile advertising, are all too aware of a big issue...
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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L’aéroport Changi de Singapour, l’un des plus futuristes du monde

L’aéroport Changi de Singapour, l’un des plus futuristes du monde | Tourisme Tendances | Scoop.it

Pas étonnant que l’aéroport de Changi à Singapour soit considéré comme l’un des meilleurs aéroports au monde par les voyageurs qui y transitent. Situé à 23 km à l’est du centre-ville, il est un concentré de technologies et propose de services modernes pour offrir la meilleure des expériences entre deux vols.

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L’aéroport d’Helsinki traque les voyageurs en temps réel

L’aéroport d’Helsinki traque les voyageurs en temps réel | Tourisme Tendances | Scoop.it
L’aéroport d’Helsinki va être le premier à traquer les déplacements de ses voyageurs en temps réel grâce au Wi-Fi de leurs smartphones. Des informations qui lui permettent d’aiguiller les passagers et ainsi réduire les files d’attente interminables.
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Veille info tourisme - Les investissements directs à l'étrangers des chinois aux Etats-Unis, dans divers secteurs notamment le tourisme

Veille info tourisme - Les investissements directs à l'étrangers des chinois aux Etats-Unis, dans divers secteurs notamment le tourisme | Tourisme Tendances | Scoop.it

Chinese companies spent $2.1 billion in the second quarter on investments in the US, and more than $10 billion worth of deals are currently pending. Notable is the recent increase in greenfield investments and growing average capital expenditures for such projects.

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Zero patience, zero wait: the reality of online travel shopping

Zero patience, zero wait: the reality of online travel shopping | Tourisme Tendances | Scoop.it
Gone in half the blink of an eye. Online travel shoppers, that is.

Via Luis Costa
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With New Filters, SocialRank Makes It Easier To Understand Who’s Following You On Twitter

With New Filters, SocialRank Makes It Easier To Understand Who’s Following You On Twitter | Tourisme Tendances | Scoop.it
 SocialRank, the startup that helps users find their most valuable Twitter followers, is launching version 2.0 today, which significantly expands what you can learn on the service.
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How marketing is shifting from search to semantic

We have reached the point where the web is no longer about filtering search results; rather it is complex, emotional and intelligent.
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How 3D printing will change travel

How 3D printing will change travel | Tourisme Tendances | Scoop.it
From rendering packing unnecessary to making airplanes lighter and more efficient, 3D printing could revolutionise travel – even if, experts warn, it may not be for decades.
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Concur Is Partnering With Airbnb And Uber To Capture A New Breed Of Business Traveler

Concur Is Partnering With Airbnb And Uber To Capture A New Breed Of Business Traveler | Tourisme Tendances | Scoop.it
 Business expense and travel management company Concur has announced some new partnerships that should enable users to better manage expenses across a wider range of businesses.
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Objets connectés : ces innovations qui vont changer le monde du Travel…

Objets connectés : ces innovations qui vont changer le monde du Travel… | Tourisme Tendances | Scoop.it
Les nouvelles et les innovations se bousculent, il est peut-être temps de faire une petite synthèse de quelques-uns des derniers projets d'objets connectés apparus, et d'imaginer le futur du voyage avec ceux-ci...
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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Tourisme Tendances | Scoop.it

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 


Via Russ Merz, Ph.D., Luis Costa
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ManufacturingStories's curator insight, August 17, 11:05 AM

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Paulo Stamm's curator insight, August 17, 5:44 PM

Excelente gráfico sobre marketing tecnológico.

Steve Whitmore's curator insight, August 18, 8:29 AM

Something to think about??? I need to examine more closely.

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The Most Important Factor Of Startup Success

The Most Important Factor Of Startup Success | Tourisme Tendances | Scoop.it
 Whenever you think of startups, you very likely think of young people brimming with ideas sitting in garages and dorm rooms and solving problems with technology.
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New Travel App Finds Last-Minute Flight Deals for the Spontaneous

New Travel App Finds Last-Minute Flight Deals for the Spontaneous | Tourisme Tendances | Scoop.it
There are apps that let you call a car at a moment's notice, or book a hotel for tonight, but last-minute airfare deals haven't yet seen the same level of success.
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American Express boosts traveler care with enhanced traveler management

American Express boosts traveler care with enhanced traveler management | Tourisme Tendances | Scoop.it
Product rollouts at the annual Global Business Travel Association conference in Los Angeles have begun, and American Express Global Business Travel (GBT) has announced updates that enhance the current business travel product.
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New US rankings for travel apps: Delta, Uber, and Hotels.com top the lists - Tnooz

New US rankings for travel apps: Delta, Uber, and Hotels.com top the lists - Tnooz | Tourisme Tendances | Scoop.it
Comparisons of downloads and revenue estimates for travel apps are becoming more plausible thanks to new travel and transportation indexes from App Annie.
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Avec Google Maps Explorer, chercher moins pour découvrir plus !

Avec Google Maps Explorer, chercher moins pour découvrir plus ! | Tourisme Tendances | Scoop.it
La dernière mise à jour de Google Maps hisse l’application de cartographie / GPS au rang des guides touristiques prédictifs.
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A History of Shaping The Future of Travel, Infographic by Amadeus IT

A History of Shaping The Future of Travel, Infographic by Amadeus IT | Tourisme Tendances | Scoop.it

Amadeus was founded in 1987 by Air France, Iberia, Lufthansa and SAS, with the mission of connecting travel providers with travel agencies in real time, and has since been at the forefront of innovation for the travel industry.... After more than 26 years of operation, Amadeus believes that constant innovation is core to our strategy and will support future growth.

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Le choix d’une destination

Le choix d’une destination | Tourisme Tendances | Scoop.it
Le parcours d’achat d’un voyageur s’est complexifié au fil des années et plus particulièrement depuis qu’Internet occupe une place de choix chez les consommateurs.

Via ThomasTravel
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WorldCraze, quand les voyageurs vous achètent vos produits préférés

WorldCraze, quand les voyageurs vous achètent vos produits préférés | Tourisme Tendances | Scoop.it
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Dossier de l’été : les leaders du voyage d’affaires se restructurent

Dossier de l’été : les leaders du voyage d’affaires se restructurent | Tourisme Tendances | Scoop.it
Changement de stratégie de distribution chez Carlson, cession de 50% de la division voyages d’affaires chez American Express… Les leaders du business travel poursuivent leur mutation. Lire l'article
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GuestToGuest : le chaînon manquant des échanges de maisons - i-Tourisme

GuestToGuest : le chaînon manquant des échanges de maisons - i-Tourisme | Tourisme Tendances | Scoop.it

Start up de la semaine : GuestToGuest : le chaînon manquant des échanges de maisons

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TOM, Travel On Move – Paris lance P Mobile, l’application de paiement du stationnement

TOM, Travel On Move – Paris lance P Mobile, l’application de paiement du stationnement | Tourisme Tendances | Scoop.it

La Ville de Paris lance son application de paiement de stationnement sur mobile. Appelée « P Mobile », elle est gratuite sur iPhone et Android et devrait faciliter la vie des Parisiens et des touristes.

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TripAdvisor achète Viator, spécialisé en excursions

TripAdvisor achète Viator, spécialisé en excursions | Tourisme Tendances | Scoop.it
Après La Fourchette, TripAdvisor vient de s’offrir Viator, un site spécialisé dans la vente d’excursions et d’activités partout dans le monde.

Via ThomasTravel
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Agence UCPA Paris, le SPOT "digital" des 18 - 25 ans !

Agence UCPA Paris, le SPOT "digital" des 18 - 25 ans ! | Tourisme Tendances | Scoop.it

Murs d'écrans, tablettes tactiles, bornes interactives, smartphones, appareils photos numériques... Il ne s'agit pas d'un magasin de produits électroniques, mais bel et bien de l'agence UCPA de Paris.

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Hilton will let you pick a room and unlock its door with your mobile device

Hilton will let you pick a room and unlock its door with your mobile device | Tourisme Tendances | Scoop.it
Hilton Worldwide is giving its mobile apps a major upgrade.
By end of this summer, Hilton will enable guests at several of its hotel brands to pick their room after they check in via an app.
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Enough of the Squatters. Airbnb Has Its Eye on Business Travelers

Enough of the Squatters. Airbnb Has Its Eye on Business Travelers | Tourisme Tendances | Scoop.it
Airbnb announced its official move into business travel with a partnership with Concur on Monday. Its new portal is designed specifically for businesses.
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