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Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing

Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing | Tourisme Tendances | Scoop.it
The market for mobile advertising is forecast to reach $11.4 billion this year on the back of explosive growth in smartphones and tablets, but companies like Google, currently the world leader in mobile advertising, are all too aware of a big issue...
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Amadeus launches unique startups program to empower emerging online travel companies to succeed

Amadeus launches unique startups program to empower emerging online travel companies to succeed | Tourisme Tendances | Scoop.it
Amadeus announced the launch of "Amadeus for Startups," a new program designed to equip travel startups in the North American marketplace with industry leading technology, expertise and consultative support to navigate the complexities of the travel industry and achieve success.
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Cap Mystère takes its client to an unknown destination

Cap Mystère takes its client to an unknown destination | Tourisme Tendances | Scoop.it
Cap Mystère has made mystery trips its specialty: from the weekend in France to the long-haul flight. The agency, that was founded last September, hopes to seduce 150 clients for its first year o...
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Asie-Pacifique : Sabre met la main sur Abacus

Asie-Pacifique : Sabre met la main sur Abacus | Tourisme Tendances | Scoop.it
Sabre Corporation va acquérir Abacus International, GDS leader dans la région Asie-Pacifique. Déjà actionnaire à hauteur de 35%, Sabre va mettre la main sur les 65% restants.



Sabre Corporation...
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Make room for mobile-friendly hotel review platforms

Make room for mobile-friendly hotel review platforms | Tourisme Tendances | Scoop.it

Travellers use hotel reviews to make decisions. Reading them on a mobile device does not need to be a clunky, time-consuming endeavour says TrustYou. The WTM Global Trends report projects  that mobile bookings will account for 35% of online bookings by 2018, and this doesn't include the travellers who are driven to call by mobile search. A Google study found that 58% of respondents would be extremely/very likely to call a hotel if the capability were available on mobile search. Clearly, the revenue potential for bookings from mobile devices is extraordinary. However, the industry is struggling to keep up with demand, with only 45% of global hotels currently accepting mobile bookings according to TripAdvisor. In the meantime, travellers are increasingly using mobile devices to do their travel planning research, and Expedia is reportedly developing a way for travellers to begin a booking on a mobile device but transfer it to PC. According to a ComScore report, exclusive mobile visitors add an incremental 48% over desktop. Find out more.


Via Tourism Australia , Wendy Forbes
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Panos Fotiadis's curator insight, May 19, 3:20 AM

do you have a "call us" button on your hotel's mobile website ? Do you accept mobile bookings? If not, better think about it!

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Bookings Continue to Increase Via Digital Channels

Bookings Continue to Increase Via Digital Channels | Tourisme Tendances | Scoop.it
Bookings increase 15 percent via OTAs in the first quarter. ADR expected to jump across all digital channels moving forward.

Via Wendy Forbes
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Unlocking the mobile mindset in the travel industry

Unlocking the mobile mindset in the travel industry | Tourisme Tendances | Scoop.it

Consumers today spend more time shopping on mobile devices than they do on desktop devices. Forrester Research forecasts that US mobile commerce in travel and food services will hit $54 billion in 2016 and $75 billion by 2018. Add to that the fact that consumers are using their mobile devices for more than buying - they're researching cruises while waiting to board their flight. They're evaluating restaurants and making dinner reservations for themselves and clients during conference breaks. Additionally, mobile customers switch from device to device several times a day. Regardless of where they are or what device they are using, they expect a personalised, fast, rich and no-hassle online experience, described by Forrester as the 'mobile mind shift.' Forrester estimates that about 30% of US consumers think this way. Unfortunately, many travel and hospitality companies have not made this switch in thinking, and as a result, are not meeting their mobile customers' needs. Find out more.


Via Tourism Australia , Wendy Forbes, Luis Costa
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Panos Fotiadis's curator insight, May 11, 7:31 AM

mobile is king

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TripAdvisor continue d’imposer son rythme

TripAdvisor continue d’imposer son rythme | Tourisme Tendances | Scoop.it
Il n’aura fallu que 21 mois en 2013 et 2014 pour que TripAdvisor double son nombre d’avis voyageurs. Le site en compte aujourd’hui 200 millions et ce chiffre pourrait grimper à 300 millions dans un délai encore plus court que lors de son précédent exploit.

TripAdvisor devrait augmenter le nombre d’avis de la part des auteurs confirmés, ce qui devrait encore plus rassurer les voyageurs désireux de réserver un endroit où séjourner. De quoi maintenir une sacrée longueur d’avance sur les agences de voyage en ligne traditionnelles. TripAdvisor, sur plusieurs aspects, a priorisé le partenariat technologique avec les hôtels beaucoup plus rapidement que la majorité de ses concurrents.

Via Roland Schegg, Do You Trip
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E-tourisme français : 10 levées de fonds à retenir

E-tourisme français : 10 levées de fonds à retenir | Tourisme Tendances | Scoop.it
Les start-up du voyage séduisent les investisseurs. Photographie des levées de fonds récentes, de plus d’un million d’euros. Lire l'article
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Les dinosaures du Tourisme sont-ils condamnés à l’extinction?

Les dinosaures du Tourisme sont-ils condamnés à l’extinction? | Tourisme Tendances | Scoop.it
Les startups ont réalisé ces dernières années de nombreuses campagnes de financement, ont été l’objet d’acquisitions de grande envergure et ont connu des croissances importantes  par rapport aux entreprises déjà implantées sur le marché du Tourisme.
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Francis Fiesinger Pro's curator insight, May 7, 9:59 AM

la nouvelle économie est en marche avec une belle place pour le tourisme qui annonce une croissance de près de 5,4% par an  et 2% de plus que le PIB !

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#Tourisme : Les 5 piliers qui font le succès d’AirBnB et qui devraient inspirer les Hôteliers

#Tourisme : Les 5 piliers qui font le succès d’AirBnB et qui devraient inspirer les Hôteliers | Tourisme Tendances | Scoop.it
Porte drapeau de la nouvelle génération de « disrupteurs », Airbnb revient pour Maddyness sur les piliers de son succès et ses plans d’avenir.

Via LEBLOND, Do You Trip
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LEBLOND's curator insight, May 5, 12:32 PM

l'impacte de AirBNB sur l'innovation dans le tourisme

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Hotels.com : Les Français de plus en plus « mobiles » : plus d’une réservation d’hôtels sur quatre est effectuée via une tablette ou un smartphone !

Hotels.com : Les Français de plus en plus « mobiles » : plus d’une réservation d’hôtels sur quatre est effectuée via une tablette ou un smartphone ! | Tourisme Tendances | Scoop.it
Même si, selon Critéo, les consommateurs français semblent représenter une des parts les plus faibles sur le marché de la réservation d’hôtels via mobiles (21%), un chiffre bien en dessous de la moyenne mondiale (30%), les données du HPI (Hotel Price Index, le rapport des prix hôteliers de Hotels.com) ont montré qu’ils sont tout de même bien à l’aise avec la réservation en ligne. Que ce soit pour des vacances dans des villes européennes, un séjour sac à dos en Asie ou plus simplement sur un transat sous (...)

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Why Apple's Beating Android in Consumer Travel Wearables

Why Apple's Beating Android in Consumer Travel Wearables | Tourisme Tendances | Scoop.it
While this sort of functionality is far from reality, especially in a security-conscious world where the possibility of personal information being hacked is always a concern, it’s likely that such innovations will take place on Apple’s platform.

Why does Apple seem to be leading the charge?

Via Luis Costa
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#ConsoCollab : Comment organiser ses vacances de A à Z grâce à l'économie collaborative ? - Maddyness

#ConsoCollab : Comment organiser ses vacances de A à Z grâce à l'économie collaborative ? - Maddyness | Tourisme Tendances | Scoop.it
La jeune pousse propose une infographie reprenant l’organisation d’un voyage de A à Z, et directement sur place, de façon la plus économique qui soit : s’informer sur la destination de ses rêves (Lonely Planet, Nomad List), entrer en contact (Meetup, VoyageForum), chercher la destination idéale (Kayak, Drungli), explorer la ville avec un guide local (TripConnexion, Trip4real), dormir chez l’habitant (Trampolinn, Couchsurfing, Airbnb), partage de véhicule (Blablacar, Drivy, Carpooling), manger local (VizEat, VoulezVousDîner) et économiser (Simpki).

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Quelles sont les habitudes des voyageurs asiatiques et comment les atteindre ?

Quelles sont les habitudes des voyageurs asiatiques et comment les atteindre ? | Tourisme Tendances | Scoop.it
A l’occasion de l’évènement PhocusWright Europe qui s’est déroulé à Dublin du 12 au 14 mai, deux tables rondes avaient pour sujet de discussion les voyageurs asiatiques afin de comprendre leurs habitudes digitales et les manières de s’implanter sur...
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Travel companies must focus on lifestyle to survive

Travel companies must focus on lifestyle to survive | Tourisme Tendances | Scoop.it

The days of travel brands surviving only as service providers is over. Clean sheets and safe flights are considered standard, especially among so-called “millennials”, customers who seek deeper connections to brands’ values and the lifestyles they represent. No sector is better placed for this than travel. Brands now wield creative content and seductive images to sell a lifestyle, and therefore drive customer engagement, loyalty and sales far outside the traditional travel cycle. As companies create links with customers they can communicate via mobile apps and social feeds to become part of aspirational travel from the start. There are virtually no barriers left to developing a lifestyle brand - creating a beautiful Instagram account costs nothing. No matter the company, no matter the message, travel brands cannot afford not to align with a lifestyle.


Via Tourism Australia
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Panos Fotiadis's curator insight, May 21, 2:42 AM

things change, people change, lifestyles change, so hoteliers should too,,,they say

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Google et #SEO : La recherche sémantique débarque dans le Tourisme

Google et #SEO : La recherche sémantique débarque dans le Tourisme | Tourisme Tendances | Scoop.it
Google a bien fait parler de lui ces deux dernières semaines avec son changement d'algorithme pénalisant les sites qui n'avaient pas encore franchi le pas de l'optimisation mobile. La mise à jour,

Via Laura Koeppler
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Les aventuriers du tourisme insolite

Les aventuriers du tourisme insolite | Tourisme Tendances | Scoop.it
Une nouvelle génération d'entrepreneurs, aux idées marketing futées, propose des séjours et des activités très ciblés. Rencontre avec les pionniers du sur-mesure haut de gamme.

Via Cabinet Alliances, SL, Thomas-Penette Michel
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Airbnb claims to double NYC economic impact to $1.15 billion

Airbnb claims to double NYC economic impact to $1.15 billion | Tourisme Tendances | Scoop.it
Airbnb has nearly doubled its economic impact in New York City during 2014, a new study has found. According to the research, which was conducted by HR&A Advisors, the total impact of Airbnb guests in the city is $1.15 billion.
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15 Useful Travel Websites for People Who Love Travelling

15 Useful Travel Websites for People Who Love Travelling | Tourisme Tendances | Scoop.it
These 15 travel websites let you do more than connect point A to point B. They'll have you traveling smarter and more creatively. Discover new frontiers.

Via Wendy Forbes
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What alternative travel is teaching mainstream brands about connections

What alternative travel is teaching mainstream brands about connections | Tourisme Tendances | Scoop.it

The alternative travel industry has grown from once-small networks of travellers exchanging apartments and cars into a global movement. And it is having a seismic impact on major travel companies - both the kinds of experiences they provide and how they connect with customers. Business travellers and families are choosing apartments on Airbnb over urban hotels due to space, booking convenience and overall ambiance. Visitors are relying on on-demand ride apps like Uber and Lyft in place of taxis and public transportation. Foodies are passing on restaurants in favour of services like EatWith where they can join a local dinner party in someone's home or KitchenSurfing where a chef comes directly to their apartment rental. The method in which travellers research and select destinations has also changed dramatically. To keep up with the evolving needs of consumers, this article recommends:

 

Creating content that positions your brand as the entry point to a local, authentic experience.Fostering relationships that give your customers unparalleled access.Making discovery and transactions easy and actionable. 

 

Find out more.


Via Tourism Australia
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Juridique : les pièges à éviter pour lancer son site d’e-tourisme

Juridique : les pièges à éviter pour lancer son site d’e-tourisme | Tourisme Tendances | Scoop.it
Vous souhaitez créer votre site d’e-tourisme pour vendre des séjours de rêve sur une plage mauricienne ou des hôtels de charme à Bali. Mais avant de vous lancer, il faut veiller à respecter quelque...
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Half of TripAdvisor’s revenue comes from Expedia and Priceline, analysts say

Half of TripAdvisor’s revenue comes from Expedia and Priceline, analysts say | Tourisme Tendances | Scoop.it
TripAdvisor, the user reviews and hotel metasearch website, released first quarter results on Wednesday.
In a report released prior to the earnings, veteran tech analyst Mark Mahaney of RBC Capital Markets said:
“In 2014, Expedia Inc.
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HeyLets, A Personalized Location Discovery App, Raises Seed Funding

HeyLets, A Personalized Location Discovery App, Raises Seed Funding | Tourisme Tendances | Scoop.it
With the number of location discovery apps out there already, the question might not be “Where should we go?” but “Why make another one?”

The developers of HeyLets, however, believe there is still room to stand apart by delivering more personalized recommendations to people based on their interests
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Tourism Marketing Measurement Fundamentals

Tourism Marketing Measurement Fundamentals | Tourisme Tendances | Scoop.it
The concepts presented below are the foundation for understanding Tourism Marketing and it's measurement. They're also essential to understanding how each Destination, Attraction and Hospitality business drives the economy. Developing skills in disciplines like Public Relations, Content Marketing are also important. But the focus here is understanding the bigger concepts so that you can see how they fit together. Tourism PlansEvery Destination should have developed a plan that is organized into

Via Wendy Forbes
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The Coming Fourth Digital Revolution in the Travel Ecosystem

The Coming Fourth Digital Revolution in the Travel Ecosystem | Tourisme Tendances | Scoop.it
Enter the 4th Digital Revolution in the Travel Ondustry

The fourth revolution in the travel industry is about commoditization of the core mobility and travel services offered and their pervasive distribution in all possible digital and physical channels.
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