Tourisme Tendances
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64 Conseils pour Optimiser votre Contenu sur Google Plus [Infographie]

64 Conseils pour Optimiser votre Contenu sur Google Plus [Infographie] | Tourisme Tendances | Scoop.it
Aimés des uns, ignorés des autres, Google Plus suscite de nombreuses questions parmi les professionnels. Aujourd’hui, Google+ compterait 500 millions de membres dont 135 millions de comptes actifs.

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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Hyper-proximité et émotion, les nouvelles valeurs fortes de la relation client

Hyper-proximité et émotion, les nouvelles valeurs fortes de la relation client | Tourisme Tendances | Scoop.it
Les marques dépensent plus d’argent en publicité qu’en service client. Pourtant, ce qui fidélise un consommateur provient de la relation qu’il entretient avec l’entreprise. C’est pourquoi BlueLink, la filiale d’Air France spécialisée dans la relation client, collabore avec les marques pour apporter plus de proximité et d’émotion dans les échanges grâce à de nouveaux outils.
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TripAdvisor redesign puts activities front and centre alongside hotels

TripAdvisor redesign puts activities front and centre alongside hotels | Tourisme Tendances | Scoop.it
The new site, officially released this week, has search for hotels, rentals, restaurants, flights and now things to do all in a prominent position on the homepage.
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Expedia pushes hotel B2B services with revenue management launch

Expedia pushes hotel B2B services with revenue management launch | Tourisme Tendances | Scoop.it
Expedia Inc wants to boost its efforts on the hotel technology side of operations – unveiling a revenue management tool known as Rev+ this week.
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Hoteliers to change perceptions of Chinese travellers 

Hoteliers to change perceptions of Chinese travellers  | Tourisme Tendances | Scoop.it

Expedia Group Travel brand Hotels.com has released the fifth annual Chinese International Travel Monitor Report, providing insight into the impact of global travel by Chinese travellers. The report confirms China continues to be the top global spender in terms of tourism expenditure and despite the economic slowdown, 92 per cent of Chinese travellers plan to increase or maintain spending. As a means to assist hoteliers with the development of the more independent and diverse travellers, the Chinese International Travel Monitor 2016 has identified five travel personas that Chinese travellers can fall into:

 

  1. Detailed explorers (25%)
  2. Cautious connectors (25%)
  3. Experience seekers (17%)
  4. Indulgers (12%)
  5. Basic pleasure seekers (21%)

 

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Chinese outbound travelers confirm preference for mobile web over apps - Tnooz

Chinese outbound travelers confirm preference for mobile web over apps - Tnooz | Tourisme Tendances | Scoop.it
The fifth edition of hotels.com’s Chinese International Travel Monitor shows that online travel agents are the dominant booking channel for overseas trips from China.
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Le tourisme de bien-être en 7 tendances - Veilletourisme.ca

Le tourisme de bien-être en 7 tendances - Veilletourisme.ca | Tourisme Tendances | Scoop.it
L’importance que les consommateurs accordent au bien-être continue de croître, même en voyage. Les options de séjours et choix d’activités se diversifient plus que jamais, des spas aux grands événements en passant par les retraites de tout genre.
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Why Do Travelers Share on Social Media? — Digital Marketing News This Week

Why Do Travelers Share on Social Media? — Digital Marketing News This Week | Tourisme Tendances | Scoop.it
This question may seem deceptively simple. But for the countless travel brands trying to “crack the code” of how to make their followers share their content with friends, the answer is worth millions of dollars of free media exposure.
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Hotel mobile strategies need to be supercharged for 2017

Hotel mobile strategies need to be supercharged for 2017 | Tourisme Tendances | Scoop.it
80% of mobile users will leave if your site is not mobile optimised – make sure that you hotel's website is attracting direct bookings by being mobile-friendly.
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7 moyens d’optimiser votre utilisation de Pinterest

7 moyens d’optimiser votre utilisation de Pinterest | Tourisme Tendances | Scoop.it
Média social particulièrement prisé des femmes, Pinterest aide les marques dans leur quête de partages d'expériences, surtout par l'image. Voici 7 trucs!
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Une start up française invente des valises révolutionnaires

Une start up française invente des valises révolutionnaires | Tourisme Tendances | Scoop.it
Après avoir remporté la médaille d’or du concours Lépine 2016, une start-up française, My Little Train, lance une campagne de "crowdfunding" pour développer un système innovant de valises qui s'attachent les unes aux autres.
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Les bots de Messenger pour des paiements directs

Les bots de Messenger pour des paiements directs | Tourisme Tendances | Scoop.it
Facebook annonce une mise à jour de sa plateforme Messenger et inaugure des messages avec paiement afin que les entreprises puissent vendre leurs produits et services directement aux utilisateurs de l'application de messagerie.
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Why travellers choose Airbnb and how do they use it?

Why travellers choose Airbnb and how do they use it? | Tourisme Tendances | Scoop.it
There have been plenty of industry surveys produced looking at the Airbnb phenomenon – but the academic analyses have been slower to emerge.
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Making big data smart – how to gather insights that will help your hotel

Making big data smart – how to gather insights that will help your hotel | Tourisme Tendances | Scoop.it
Without smart data, your operational and marketing decisions are likely to be based on hunches and whims – not usually a sound business pla
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A few stats on the state of digital travel marketing

A few stats on the state of digital travel marketing | Tourisme Tendances | Scoop.it
The report comes from Performance Horizon and WBR Digital and provides an overview of the current state of digital travel marketing.
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Eve-Line Boulle's curator insight, September 23, 9:44 AM
"Here’s a few statistics on where travel marketing budget is being diverted and what seems to be working best."
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Airports and passengers in harmony - big opportunity for agencies to play a part

Airports and passengers in harmony - big opportunity for agencies to play a part | Tourisme Tendances | Scoop.it
The value-add being delivered by travel agencies is dwindling, fast – and this is more acute for so-called brick-and-mortar businesses.
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HOW AIRBNB HAS GIVEN LOCAL RESTAURANTS A BOOST

HOW AIRBNB HAS GIVEN LOCAL RESTAURANTS A BOOST | Tourisme Tendances | Scoop.it
For me living like a local doesn’t mean just your accommodation…
It means the full experience. For me this starts with food (I am a food lover after all). Back in 2003, in the first guesthouse I stayed in
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Expedia, Travelocity, Orbitz, and Wotif quietly add natural language search to their homepages - Tnooz

Expedia, Travelocity, Orbitz, and Wotif quietly add natural language search to their homepages - Tnooz | Tourisme Tendances | Scoop.it
Last month, Expedia Inc quietly rolled out natural-language search to its platforms. The “Search Anything” feature has been added as a tab to the homepages of most of its English-language platform sites for the Expedia, Travelocity, Orbitz, and Wotif brands.
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Rester le leader mondial du tourisme un enjeu vital pour la France

Rester le leader mondial du tourisme un enjeu vital pour la France | Tourisme Tendances | Scoop.it
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Francis Fiesinger Pro's curator insight, September 20, 2:32 AM

une nécessité et des opportunités dans ce secteur !

Sophie Chailloux's curator insight, September 21, 4:37 AM
Marques fortes / Innovation et modernisation...sans oublier l'Humain / l'expérience client.  
Celine PortoTourisme's curator insight, September 23, 4:27 AM
Rester le leader mondial du tourisme un enjeu vital pour la France
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7 Top Twitter tips for hoteliers

7 Top Twitter tips for hoteliers | Tourisme Tendances | Scoop.it
About 50% of global Twitter users follow brands (that’s over 150 million users), making it an ideal platform for savvy marketers to build a meaningful relationship with their audience. If used correctly, Twitter can also help direct greater volumes of traffic to your website, foster customer loyalty, generate direct bookings, and much more.
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Why travel needs to design mobile-first customer journeys

Why travel needs to design mobile-first customer journeys | Tourisme Tendances | Scoop.it
We all know this – smartphones are changing how people search and make purchase decisions.
And when it comes to travel, in particular, consumers increasingly use their smartphones in real-time to dream up and research their next trip.
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For big travel firms, the mobile struggle is real

For big travel firms, the mobile struggle is real | Tourisme Tendances | Scoop.it
The world is now, indisputably, mobile-first. In 2015, the number of smartphone users worldwide surpassed 2.5 billion.
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Option Way lance sa solution pour les professionnels du tourisme

Option Way lance sa solution pour les professionnels du tourisme | Tourisme Tendances | Scoop.it
Dédiée aux agences de voyages et aux TO, Option Way Pro facilite la réservation et l’optimisation tarifaire des billets d’avion. Le spécialiste propose sa technologie aux professionnels du voyage non Iata et/ou non équipés d’une solution de réservation de billets d’avion.
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The true impact mobiles have on our travel behaviour | Traveltalk

The true impact mobiles have on our travel behaviour | Traveltalk | Tourisme Tendances | Scoop.it
Through its Mobile Travel Tracker study, Hotels.com has uncovered the true impact mobiles have on travellers’ booking and travel behaviours, and has revealed that almost a third of all people book their trips on their mobiles.
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Data suggests hotel loyalty rates may hurt owners more than OTA fees do - Tnooz

Data suggests hotel loyalty rates may hurt owners more than OTA fees do - Tnooz | Tourisme Tendances | Scoop.it
A close examination of hotel property financial statements reveals the truth: for many branded hotel properties, online travel agency (OTA) channels are now driving more value, and increasingly more room revenue, than brand.com!
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