A recent study at Cornell University found that spending money on experiences is more likely to bring you lasting happiness than spending money on material objects. The reason being that people "adapt" to physical objects - meaning the things you've bought will bring decreasing amounts of happiness as time goes on and you get used to having them around - whereas those one-off experiences will be looked back upon with joy that only increases. Find out more.
MyRoomIn, a search and booking platform of the world’s first luxury collection of boutique hotel rooms, announced its launch along with 800K euros in seed funding led by the Impala Group. Launching first in the Paris market, every hotel room featured on MyRoomIn includes exclusive photos and information collected by local travel and hotel experts who have personally vetted every room and the surrounding area. Rooms can be searched and refined using over 125 different search criteria
D'après un sondage de Next Tourisme auprès des décideurs du secteur, Facebook reste le réseau social le plus performant pour le développement de l'activité selon plus de 80% des acteurs interrogés."C'est le leader incontesté et contestable des...
Chinese netizens made 229 million online bookings for air tickets, hotels, rail tickets and vacation products in the first six months of 2015, 3.3% or 7.3 million more than the figure at the end of 2014, according to China Internet Network Information Centre (CNNIC). The growth rate is 7.6 times that of the overall growth of the online travel industry. The percentage of Chinese netizens using smartphones to make online travel bookings increased from 24.1% to 28.3%. About 26.8% of netizen's online bookings in the first half of 2015 were for rail tickets, 13.3% for air tickets, 13.8% for hotels and 6.2% for holiday products. Online hotel bookings showed the fastest growth, having leapt 9.1%, equivalent to 7.72 million more consumers.
La dernière offre en date du site de TripAdvisor est la réservation instantanée TripConnect qui vise à aider les hôteliers à trouver une nouvelle façon de promouvoir leurs chambres en ligne. Comment fonctionne la réservation instantanée TripConnect ?
Permission is a powerful thing, whether we grant it to others or ourselves. As Eleanor Roosevelt famously said, “No one can make you feel inferior without your consent.” NB This is a guest article by Tara Kelly, president and CEO of Splice Software.
Dans un communiqué, Airbnb a annoncé l’arrivée de nouveaux outils destinés à faciliter les réservations pour motifs professionnels. L’entreprise californienne fait un grand pas dans le voyage d’affaires, marché qui devrait générer 303 milliards de...
Première destination touristique mondiale en 2014, l'Hexagone, fortement concurrencé, rapporte moins que d'autres pays. Pour stimuler le secteur, Laurent Fabius a présenté un plan ambitieux pour passer, d'ici à 2020, à 100 millions de touristes par an.
Each year tourism departments in governments, companies and associations spend millions of tax payer dollars on market research and insights relating to the travel and tourism industry. The challenge is for hotel, tour operator or destination marketing organisations to get their hands on transformative insights - insights that can increase revenue and visitor numbers. The marketers need to understand the report's implications, and then create an effective campaign that is based on real market conditions. Most importantly, they need to incorporate the voice of the customer. Find out more.
Many industries are trying to analyse big data and using business intelligence to help make better business decisions. The travel industry brings with it an added layer of complexity due in part to the truly global nature of the data and rapid accumulation.
La France est devenue une formidable pépinière de start-up, notamment dans le collaboratif, mais pas seulement.
Les jeunes pousses se multiplient dans l’Hexagone, comme les incubateurs qui les accompagnent.
Si l’année 2015 se révèle particulièrement prolifique dans la filière du tourisme collaboratif, ce n’est pas la seule. Les start-upers investissent tous les segments du voyage, du transport et des loisirs. Avec des profils variés : des professionnels aguerris comme Michel-Yves Labbé, de nouveaux entrepreneurs comme ceux de Theatre in Paris, des récidivistes à l’image de Nicolas Viennot de Simpki.
In the space of a few years, in-flight internet capability has gone from a nice-to-have to an expected service; with consumers demanding even faster connections, according to a recent survey by Honeywell Aerospace. As a result, commercial airlines are working to respond to this demand not only to keep their customers satisfied but also to maintain a competitive advantage.
Hotel chains are increasing the number of perks on offer for customers making direct bookings rather than through online travel agents like Booking.com, Wotif and Expedia as the latter groups raise the commissions charged to hotels for bookings.
It is now time for tourism marketing executives to shift tactical executions to focus more on building and creating content that is owned and to view social media as a means of distribution rather than an online marketing tactic in its own right. Strategies centred around creating a strong online presence for hotels are required.
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