Tourisme Tendances
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Le storytelling touristique et la perception nouvelle par les applications photographiques | Web 2.0 et société

Le storytelling touristique et la perception nouvelle par les applications photographiques | Web 2.0 et société | Tourisme Tendances | Scoop.it
BeerBergman's insight: [labo / inspiration] Deux façons différentes de raconter un territoire (pas forcément "touristiquement"), et une réflexion sur la réalité. Rien que cela, pour le samedi :-).
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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95 Awesome Social Media Facts You Should Not Ignore

95 Awesome Social Media Facts You Should Not Ignore | Tourisme Tendances | Scoop.it
It's been 10 years but it feels like a lifetime. Twitter has been around for a decade and Facebook even longer. But the social media facts keep changing.
Via Brian Yanish - MarketingHits.com, Wendy Forbes
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Ken Bracken's curator insight, July 18, 3:50 AM
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The future of international luxury travel

The future of international luxury travel | Tourisme Tendances | Scoop.it

Amadeus' Shaping the Future of Luxury Travel report, prepared in conjunction with Tourism Economics, digs into booking data that shows Asia, North America, and the Middle East will see the biggest growth in luxury travel through 2025. Overall, the report projects a 6.2% growth in luxury travel over the next decade, compared to 4.8% for travel in general. While analysis shows the growth of Asia in luxury travel, the report is somewhat sceptical about continued expansion in China itself. Among the report's findings include:

 

  • Business class bookings are flat in Europe.
  • More North Americans are booking first-class.
  • Border and long-haul luxury is on the rise.
  • Luxury travel in South Asia is expected to grow the most.

 

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Via Tourism Australia
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As bloggers adapt, so should DMOs who want to work with them - Tnooz

As bloggers adapt, so should DMOs who want to work with them - Tnooz | Tourisme Tendances | Scoop.it
Over the years, the ways to monetize travel blogs has changed dramatically.

Via Wendy Forbes
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Vagabond Lifestyles's curator insight, July 16, 2:27 PM
The trend is set.  Some bloggers are walking away from DMO's as is not worth the hassle or money-time/trade off
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Travel apps lag behind mobile web for finding travel information

Travel apps lag behind mobile web for finding travel information | Tourisme Tendances | Scoop.it

A major study of search and booking behaviour has found that applications come second best when it comes to how consumers access travel info on devices. The Expedia Media Solutions examination of consumer habits in the UK found 92% of tablet users favoured mobile websites compared to apps. The world of apps have a better showing on smartphones but are still not the primary method at 47%. Some of the headline findings of the report include:

 

  • 3/4 digital UK users are regularly consuming travel content.
  • Some 2.4 billion minutes is spent every year in the UK on digital travel content.
  • 49% claim they use both mobile and desktop for finding travel information last year, compared to 34% the previous year.

 

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Via Tourism Australia
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Airbnb signs with American Express GBT, Carlson Wagonlit and BCD Travel, scoring a TMC trifecta - Tnooz

Airbnb signs with American Express GBT, Carlson Wagonlit and BCD Travel, scoring a TMC trifecta - Tnooz | Tourisme Tendances | Scoop.it
Three major travel management companies (TMCs) — American Express Global Business Travel (GBT), BCD Travel, and Carlson Wagonlit Travel — have signed a partnership with Airbnb, the short-term rental giant.
These are the first large TMCs to add home-sharing accommodation — specifically, Airbnb’s 2 million listings in 31 countries — to their corporate travel programs.
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Influencer marketing is ideal for hotels - Tnooz

Influencer marketing is ideal for hotels - Tnooz | Tourisme Tendances | Scoop.it
Many brands in fashion, travel and hospitality recognise influencer marketing as an essential part of their overall strategy.
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The 25 Best Tourism Websites in the World in 2016

The 25 Best Tourism Websites in the World in 2016 | Tourisme Tendances | Scoop.it

Choosing the world's best tourism websites is more difficult in 2016 than it was the last time we picked our favorites in late 2013...

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Guiding the journey for Chinese travellers

Guiding the journey for Chinese travellers | Tourisme Tendances | Scoop.it

By 2020, an estimated 200 million Chinese people will travel overseas for leisure every year, more than double the number that do so today. To be successful, brands need to market effectively throughout the travel journey, targeting all the key moments involved in planning and experiencing a trip abroad:

 

  • Inspiration: I want to get away.
  • Research: Where do I want to shop?
  • Experience: How do I make the most of my trip?
  • Sharing: How can I impress others?

 

Understanding the New Chinese Traveller, a study from TNS, reveals that China's travel routes are in the process of being redrawn. Download the report to find out more.


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Ranting online about travel more popular than trying to get a refund

Ranting online about travel more popular than trying to get a refund | Tourisme Tendances | Scoop.it
Research has shown that venting one’s anger online about a poor travel experience is proving a more popular pursuit than taking it up with an official body.
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Travellers using sharing economy services double, driven by awareness and confidence

Travellers using sharing economy services double, driven by awareness and confidence | Tourisme Tendances | Scoop.it
Familiarity with brands and trust have triggered what is anticipated to be a doubling of travellers opting for services such as Airbnb, Uber, Lyft et al this year.
The study by Allianz Global Assitance of travellers in the US also found that those with annual incomes over $50,000 (38%) are most likely to use such products, compared to 32% for those under $50,000.
Year-on-year the growth is strong, with figures showing an overall growth up from 17% of respondents planning on using a sharing economy-led product in 2015 to 36% this year.
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Google goes deep on mobile search and booking behaviour

Google goes deep on mobile search and booking behaviour | Tourisme Tendances | Scoop.it
Search giant Google and research house TNS have combined forces to examine the role of mobile in search and shopping patterns with travellers.
The huge study used data from Google’s search queries alongside interviews with consumers earlier this year in markets as diverse as the UK, US and Germany alongside Israel, UAE and Portugal.
A specific part of the industry covered was flights (with additional details about in-destination usage).
The aim is to illustrate the usage and obvious increases of mobile and online behaviour in research, bookings and other “moments” in the travel journey.
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L’influence de Tripavisor sur l’industrie du tourisme

L’influence de Tripavisor sur l’industrie du tourisme | Tourisme Tendances | Scoop.it
Une étude de Tripadvisor sur l’impact du tourisme en France révèle que le contenu proposé par le site communautaire a influencé 20,3 millions de séjours et 124,5 millions de nuits réservées en France.
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Eve-Line Boulle's curator insight, July 12, 8:07 AM
"Un million de séjours ont été directement générées par Tripadvisor. Les voyageurs internationaux sont à l’origine de 70% de ces séjours."
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IFTM Top Resa : comment les agents de voyages vont-ils reprendre le pouvoir ? (vidéo)

IFTM Top Resa : comment les agents de voyages vont-ils reprendre le pouvoir ? (vidéo) | Tourisme Tendances | Scoop.it
Lors de la demi-finale de la Travel Agents Cup, la rédaction d'i-tourisme a posé des questions sur les nouvelles technologies aux agents de voyages. Comment rendre plus attractive une agenc

Via Murice Rodolphe
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The Smart Tourism Groups Already Leveraging the Pokémon Craze

The Smart Tourism Groups Already Leveraging the Pokémon Craze | Tourisme Tendances | Scoop.it
With the Pokémon Go mobile game sweeping the nation, some agile tourism brands are tapping into the manic interest around the smartphone app to drive near

Via Wendy Forbes
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Agences de voyages, retrouvez votre compétitivité !

Agences de voyages, retrouvez votre compétitivité ! | Tourisme Tendances | Scoop.it
Le dispositif de formation auquel les professionnels du tourisme vont pouvoir accéder, quasi gratuitement pour les établissements de moins de 10 salariés, est officiellement lancé. Pour les agences de voyages, c’est une chance à ne pas laisser passer.
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Big Data et tourisme : l'exemple de Flux Vision Tourisme | Etourisme.info

Big Data et tourisme : l'exemple de Flux Vision Tourisme | Etourisme.info | Tourisme Tendances | Scoop.it
Depuis un certain temps, on parle de Big Data et tourisme dans de nombreux domaines d’applications. Lors des #FET5, relatées ici,  là et là, ce sujet a fait l’objet d’une analyse pour explorer les applications potentielles que nous avons classées en distinguant 5 thèmes principaux : analyser les déplacements comprendre les comportements appréhender les perceptions bonifier l’expérience mieux satisfaire

Via Murice Rodolphe
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Eve-Line Boulle's curator insight, July 19, 9:13 AM
"Lors des #FET5, relatées ici, là et là, ce sujet a fait l’objet d’une analyse pour explorer les applications potentielles que nous avons classées en distinguant 5 thèmes principaux :
- analyser les déplacements
- comprendre les comportements
- appréhender les perceptions
- bonifier l’expérience
- mieux satisfaire les clients
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What does Pokemon Go mean for the travel industry? - Tnooz

What does Pokemon Go mean for the travel industry? - Tnooz | Tourisme Tendances | Scoop.it
what is the connection between Pokemon Go and today’s travel trends?
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Business Travel : CWT se tourne vers l’innovation grâce aux startups

Business Travel : CWT se tourne vers l’innovation grâce aux startups | Tourisme Tendances | Scoop.it
Dans le secteur du Business Travel, Carlson Wagonlit Travel n’est pas connue pour être LA société la plus innovante. Une situation qui semble pourtant changer, notamment grâce à sa collaboration avec de nombreuses startups et la réorganisation de son équipe dirigeante, comme nous l’explique Vincent Lebunetel, Vice President Corporate Innovation chez CWT dans cet entretien.
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Les tendances technos dans le Tourisme vues par Google

Les tendances technos dans le Tourisme vues par Google | Tourisme Tendances | Scoop.it
Dans le cadre de l’évènement Les Entretiens de Vixouze, TOM a interviewé Clément Eulry, Responsable des activités Transports et Tourisme chez Google, afin d’en savoir plus sur les tendances technologiques qui impactent le Tourisme et sur les outils mis à disposition par Google.
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Le ClubMed crée le métier d’e-GO

Le ClubMed crée le métier d’e-GO | Tourisme Tendances | Scoop.it
Avec la création de ce métier d’e-GO, le club de vacances a pour ambition de fédérer ses clients autour d’une application de services et d’accroître leur sentiment d’appartenance à la marque.
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Welcome City Lab : "Notre objectif est de créer le 1er réseau d’incubateurs touristiques au monde d'ici 3 ans"

Welcome City Lab : "Notre objectif est de créer le 1er réseau d’incubateurs touristiques au monde d'ici 3 ans" | Tourisme Tendances | Scoop.it
Welcome City Lab : "Notre objectif est de créer le 1er réseau d’incubateurs touristiques au monde d'ici 3 ans"
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TripAdvisor launches airline reviews to global audience

TripAdvisor launches airline reviews to global audience | Tourisme Tendances | Scoop.it
TripAdvisor has announced the launch of a new airline reviews platform.

At the same time the review giant has revealed a redesigned flights search service and the beta launch of its “flyscore” feature that rates the quality of each air travel itinerary for consumers.
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World's best airline named as...

World's best airline named as... | Tourisme Tendances | Scoop.it
The world's best airline for 2016 is Emirates, according to a survey of millions of airline passengers conducted by Skytrax.
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Le service de vols à volonté « All-You-Can-Fly » atterrit en Europe

Le service de vols à volonté « All-You-Can-Fly » atterrit en Europe | Tourisme Tendances | Scoop.it
SurfAir est une compagnie aérienne de « vols à volonté » . Elle a annoncé le 8 juillet dernier son lancement en Europe. Son dernier concept est baptisé All-you-can-fly. A partir d’octobre, ses adhérents pourront effectuer un nombre illimité de vols en jets privés en Europe grâce à un forfait mensuel: « Les vols quotidiens de Surf Air incluront de nombreuses destinations au départ de Londres (Luton), Cannes, Genève et Zurich. Il y aura également des vols week-ends dont Ibiza, avec des destinations supplémentaires comme Dublin, Paris, Amsterdam et Barcelone prévus pour 2017. » indique leur communiqué de presse. Le forfait mensuel s’élève à 2500 euros.
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Why hotels should fight back against online mirror marketing

Why hotels should fight back against online mirror marketing | Tourisme Tendances | Scoop.it

I bet if I ask you what your main concerns are as hoteliers when battling the online travel agencies, there would be two responses…
The level of commission
The stranglehold of rate parity
Well, you have actually more to worry about. Let me point it out – in the small print I mean…
This issue is known as Mirror Marketing – the fancy term for bidding on your name on the search engines.

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