Marketers should be thinking about crowdfunding similarly to how they thought about social media 12-14 years ago.
"It's going to be the next big pillar in digital marketing," Jerry Needel, senior vice president of sales and marketing at Indiegogo, says. "Very similar to social media where independent social media consultants popped up, we'll see the same with crowdfunding. Fast forward 12-24 months and most major marketing agencies will have crowdfunding experts or arms within them. most major marketing agencies will have crowdfunding experts or arms within them."
Travelers are doing more online research across screens not only to plan travel but also to inspire the trips they'll take. This study examines the role of the internet, mobile devices and online video in traveler behavior and decisions.
Depuis plusieurs années, de nouveaux acteurs comme Airbnb ont bouleversé le marché de l’hébergement. Face à cette nouvelle concurrence, les hôteliers investissent dans les technologies et n’hésitent plus à digitaliser l’expérience de leurs clients pour avoir une valeur ajoutée.
Millennials are under-indexing on airline and hotel apps, while dramatically over-indexing in their usage of branded OTA apps. This finding challenges the belief that the millennial is now booking directly more often, bypassing the intermediary altogether. The data comes from a mobile analysis of 1,500 Android panellists featured in two new reports from Strategy Analytics. Those aged 25 and younger under-indexed 6% less for airlines and nearly 8% for hotels. Meanwhile, they over-indexed 2% with respect to OTA apps. On the airline front, the comparison between only airline apps and the total panel's usage highlights the significance of the spread between demographics. Click here to learn more.
Skyscanner CFO Shane Corstorphine has revealed “there is no reason why APAC cannot be 50% of our business in the not-too-distant future”. Corstorphine was talking to Tnooz about Skyscanner’s 2014 results - top-line return was an EBITDA of £20 million on revenues of £93.4 million. China was identified as one of the three main areas of focus over the past twelve months, and Corstorphine went into more detail, referencing its purchase of Youbibi last June.
Le cabinet d’étude Deloitte vient de publier un rapport sur les habitudes des voyageurs sur les réseaux sociaux à travers le monde. Il met le doigt sur une contradiction dans le Tourisme : si les voyageurs sont ultra-connectés, les professionnels, eux, sont peu présents sur ces plateformes.
Ward believes that by the end of 2015, Google could be one of the largest metasearch drivers of hotel bookings in the U.S., at least. “My expectation is that Google Hotel Finder eventually goes away as a separate product,” Ward says. “And all of the features in Hotel Finder get integrated directly into the core Google search product.”
Expedia’s two newest acquisitions will likely give it a leg up in the mobile travel sector, especially as it allows the brand to consolidate assets. The oversaturation of booking apps has led experts to posit that brands will need to evolve if they want to keep their stake in the travel market.
The Internet is a vast and complicated place — especially in the depths of the many travel forums that exists across the Web. Allianz has done some legwork to parse the most discussed travel topics on Internet forums to reveal what users are talking about, and how that changes depending on the nationality of the user.
While emerging markets are taking a bit of a beating as far as growth, the expectations on the travel side of things remain healthy. As the red-hot growth cools, it leaves a newly-minted middle class that is ready, able and more than willing to spend money on travel — and much of this is fueled by the growth in smartphone technology.
As the global financial crisis continued to grip the world economy, the industry saw revenues fall and demand for holidays drop, as customers’ discretionary spending was squeezed. The emergence of cheap online travel services has also created viable alternatives to traditional tour operators and eaten into sales revenue. But does the future success of tour operating lie in the humble smartphone?
Facebook vient d'ajouter la possibilité d'afficher un bouton sur les pages, situé à gauche du bouton "J'aime". Ce bouton d'appel à l'action, (call to action en anglais) permet à vos fans d'interagir et d'accéder à une page ou un service spécifique. C'était le cadeau de Noël, ou la bonne résolution de l'année, à vous de choisir, de Facebook, l'apparition du bouton d'appel à l'action dans les pages ! La fonctionnalité est activée depuis quelques jours, et comme vous êtes nombreux à être passés à côté, voici un petit rappel et un mode d'emploi ! :)
Dark social is digital sharing of content that’s untraceable using traditional tracking methods — for example, when someone copies a URL and pastes it into a chat message or other direct communication tool such as SMS. Since analytics measures this a direct link, there’s no simple way to track its true origin. So is dark social destroying your travel marketing strategy? The answer is a resounding yes, at least if you are not paying attention to this legitimate social phenomenon.
Sabre Hospitality Solutions is launching SynXis InstaSite, a service that builds websites for hotels, Tnooz has learned. It is Sabre’s latest bid to become a heftier force in the fast-consolidating cloud software business for hotels.
While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: KLM Royal Dutch Airlines, the flagship carrier of the Netherlands, long a standout for its forward-thinking social media strategy.
Cases of poor management in the travel and tourism industry are prone to cost future jobs, unless the private sector and state governments take a hands-on approach to the issue. According to WTTC, tourism industry is to lose 14 million jobs by 2024.
Expedia is buying rival online travel site Orbitz for approximately $1.33 billion, adding to the stable of brands it has snapped up recently in order to extend its reach and keep pace in the fiercely competitive travel-booking industry.
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