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The Future of Facebook as a Social Content Farm

The Future of Facebook as a Social Content Farm | Tourisme Tendances | Scoop.it
In the lofty idealism of Facebook, the world's largest social network fosters basic human connections. It keeps you in touch with the people you care about.
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Crowdfunding may be the next digital marketing frontier

Marketers should be thinking about crowdfunding similarly to how they thought about social media 12-14 years ago.

"It's going to be the next big pillar in digital marketing," Jerry Needel, senior vice president of sales and marketing at Indiegogo, says. "Very similar to social media where independent social media consultants popped up, we'll see the same with crowdfunding. Fast forward 12-24 months and most major marketing agencies will have crowdfunding experts or arms within them. most major marketing agencies will have crowdfunding experts or arms within them."
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What Expedia and Priceline Growth Means to an Independent Hotel

What Expedia and Priceline Growth Means to an Independent Hotel | Tourisme Tendances | Scoop.it
Beyond the sexy headlines and stock gains and losses behind Expedia Inc. seeking to acquire Orbitz Worldwide for $1.6 billion and grabbing Travelocity for

Via Luis Costa
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The 2014 Traveler's Road to Decision – Think with Google

The 2014 Traveler's Road to Decision – Think with Google | Tourisme Tendances | Scoop.it
Travelers are doing more online research across screens not only to plan travel but also to inspire the trips they'll take. This study examines the role of the internet, mobile devices and online video in traveler behavior and decisions.

Via Mathieu VADOT
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Mathieu VADOT's curator insight, February 19, 2:13 PM

Je viens de remettre le nez dans cette étude Google de juin 2014... et elle est vraiment pas mal. 
Les différentes étapes du processus d'achat des européens en matière de tourisme. Très très intéressant.

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TOM, Travel On Move – Pour contrer Airbnb, les hôtels misent sur le digital

TOM, Travel On Move – Pour contrer Airbnb, les hôtels misent sur le digital | Tourisme Tendances | Scoop.it
Depuis plusieurs années, de nouveaux acteurs comme Airbnb ont bouleversé le marché de l’hébergement. Face à cette nouvelle concurrence, les hôteliers investissent dans les technologies et n’hésitent plus à digitaliser l’expérience de leurs clients pour avoir une valeur ajoutée.
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Airline and hotel apps prove less popular than OTA apps with Millennials

Airline and hotel apps prove less popular than OTA apps with Millennials | Tourisme Tendances | Scoop.it

Millennials are under-indexing on airline and hotel apps, while dramatically over-indexing in their usage of branded OTA apps. This finding challenges the belief that the millennial is now booking directly more often, bypassing the intermediary altogether. The data comes from a mobile analysis of 1,500 Android panellists featured in two new reports from Strategy Analytics. Those aged 25 and younger under-indexed 6% less for airlines and nearly 8% for hotels. Meanwhile, they over-indexed 2% with respect to OTA apps. On the airline front, the comparison between only airline apps and the total panel's usage highlights the significance of the spread between demographics. Click here to learn more.


Via Tourism Australia
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Skyscanner aims high in Asia-Pacific as strategic buy and partnerships kick in

Skyscanner aims high in Asia-Pacific as strategic buy and partnerships kick in | Tourisme Tendances | Scoop.it
Skyscanner CFO Shane Corstorphine has revealed “there is no reason why APAC cannot be 50% of our business in the not-too-distant future”.
Corstorphine was talking to Tnooz about Skyscanner’s 2014 results - top-line return was an EBITDA of £20 million on revenues of £93.4 million.
China was identified as one of the three main areas of focus over the past twelve months, and Corstorphine went into more detail, referencing its purchase of Youbibi last June.
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TOM, Travel On Move – Les réseaux sociaux encore sous exploités dans le Tourisme

TOM, Travel On Move – Les réseaux sociaux encore sous exploités dans le Tourisme | Tourisme Tendances | Scoop.it
Le cabinet d’étude Deloitte vient de publier un rapport sur les habitudes des voyageurs sur les réseaux sociaux à travers le monde. Il met le doigt sur une contradiction dans le Tourisme : si les voyageurs sont ultra-connectés, les professionnels, eux, sont peu présents sur ces plateformes.
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Eve-Line Boulle's curator insight, February 18, 7:42 AM

"Au début de son étude, Deloitte rappelle qu’en 2013, les gens ont passé plus de temps sur les réseaux sociaux que devant la télévision."

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Tourisme: «Il y a effectivement une perte d’attractivité de la France»

Tourisme: «Il y a effectivement une perte d’attractivité de la France» | Tourisme Tendances | Scoop.it
Par rapport à ses concurrents, la France voit son offre touristique s’appauvrir, comme l'explique Didier Arino, directeur du réseau Protourisme…

Via Cyril Gervais
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Google's Quiet Moves to Dominate Hotel Metasearch

Google's Quiet Moves to Dominate Hotel Metasearch | Tourisme Tendances | Scoop.it
Ward believes that by the end of 2015, Google could be one of the largest metasearch drivers of hotel bookings in the U.S., at least. “My expectation is that Google Hotel Finder eventually goes away as a separate product,” Ward says. “And all of the features in Hotel Finder get integrated directly into the core Google search product.”
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Expedia’s acquisition spree points to consolidation in mobile travel

Expedia’s two newest acquisitions will likely give it a leg up in the mobile travel sector, especially as it allows the brand to consolidate assets. The oversaturation of booking apps has led experts to posit that brands will need to evolve if they want to keep their stake in the travel market.
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What are the most discussed travel topics on Internet forums? [INFORGRAPHIC]

What are the most discussed travel topics on Internet forums? [INFORGRAPHIC] | Tourisme Tendances | Scoop.it
The Internet is a vast and complicated place — especially in the depths of the many travel forums that exists across the Web.
Allianz has done some legwork to parse the most discussed travel topics on Internet forums to reveal what users are talking about, and how that changes depending on the nationality of the user.
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Emerging markets continue to turn to technology to book travel - Tnooz

Emerging markets continue to turn to technology to book travel - Tnooz | Tourisme Tendances | Scoop.it
While emerging markets are taking a bit of a beating as far as growth, the expectations on the travel side of things remain healthy. As the red-hot growth cools, it leaves a newly-minted middle class that is ready, able and more than willing to spend money on travel — and much of this is fueled by the growth in smartphone technology.
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Comment le mobile redessine peu à peu le secteur du tourisme

Comment le mobile redessine peu à peu le secteur du tourisme | Tourisme Tendances | Scoop.it
Les smartphones et tablettes progressent en tant que canal de réservation, mais sont aussi de plus en plus utilisés pendant le voyage. Le point en chiffres.

Via Philippe Fabry, Thomas-Penette Michel
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Philippe Fabry's curator insight, February 12, 10:15 AM

A noter que c'est une étude concernant le marché français.

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Why the future of tour operating could rest with the smartphone

Why the future of tour operating could rest with the smartphone | Tourisme Tendances | Scoop.it
As the global financial crisis continued to grip the world economy, the industry saw revenues fall and demand for holidays drop, as customers’ discretionary spending was squeezed.
The emergence of cheap online travel services has also created viable alternatives to traditional tour operators and eaten into sales revenue.
But does the future success of tour operating lie in the humble smartphone?
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Facebook appelle à l'action sur vos pages ! - Etourisme.info

Facebook appelle à l'action sur vos pages ! - Etourisme.info | Tourisme Tendances | Scoop.it

Facebook vient d'ajouter la possibilité d'afficher un bouton sur les pages, situé à gauche du bouton "J'aime". Ce bouton d'appel à l'action, (call to action en anglais) permet à vos fans d'interagir et d'accéder à une page ou un service spécifique. C'était le cadeau de Noël, ou la bonne résolution de l'année, à vous de choisir, de Facebook, l'apparition du bouton d'appel à l'action dans les pages ! La fonctionnalité est activée depuis quelques jours, et comme vous êtes nombreux à être passés à côté, voici un petit rappel et un mode d'emploi ! :)


Via Jean-Patrick MANCINI, Gengembre Dominique
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Just'in Cassis's curator insight, February 26, 10:26 AM

Alors, y avez-vous pensé ?

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5 Ways to Target Millennials and Generation Z Online

5 Ways to Target Millennials and Generation Z Online | Tourisme Tendances | Scoop.it
Millennials (current 21 - 35ish year olds) and Generation Z (those who are currently under age 21) have significant buying power. Combine that with the fact that they are the first two genera

Via Luis Costa
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Is dark social destroying your travel marketing strategy?

Is dark social destroying your travel marketing strategy? | Tourisme Tendances | Scoop.it
Dark social is digital sharing of content that’s untraceable using traditional tracking methods — for example, when someone copies a URL and pastes it into a chat message or other direct communication tool such as SMS. Since analytics measures this a direct link, there’s no simple way to track its true origin.
So is dark social destroying your travel marketing strategy? The answer is a resounding yes, at least if you are not paying attention to this legitimate social phenomenon.
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8 Social Media Mistakes That Are Killing Your Brand - Entrepreneur

8 Social Media Mistakes That Are Killing Your Brand - Entrepreneur | Tourisme Tendances | Scoop.it
Social media has great potential for businesses looking to increase their reach, traffic and leads, if used correctly.

Via Wendy Forbes
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Sabre launches InstaSite, hotel web services to challenge Booking.com, TravelClick and Wix

Sabre launches InstaSite, hotel web services to challenge Booking.com, TravelClick and Wix | Tourisme Tendances | Scoop.it
Sabre Hospitality Solutions is launching SynXis InstaSite, a service that builds websites for hotels, Tnooz has learned.
It is Sabre’s latest bid to become a heftier force in the fast-consolidating cloud software business for hotels.
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KLM Knows Its Social Media ROI

While many marketers confess to still being stumped when it comes to measuring social media's return on investment, at least one major brand seems to feel pretty confident about it: KLM Royal Dutch
Airlines, the flagship carrier of the Netherlands, long a standout for its forward-thinking social media strategy.

Via Wendy Forbes
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Enquête : ce que les Français exigent des sites de e-tourisme

Enquête : ce que les Français exigent des sites de e-tourisme | Tourisme Tendances | Scoop.it
Voyages-sncf.com a interrogé 1008 internautes pour connaître leurs attentes et leurs habitudes.

Via Gengembre Dominique
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Diemoz-Bastien Armelle's curator insight, February 17, 3:42 AM

"48 heures, le délai maximal pour répondre à son client

La question de la réactivité intéresse tout particulièrement Voyages-sncf.com, qui vient de lancer une promesse client de répondre en moins de deux heures à toute demande via les réseaux sociaux. Lorsqu'on interroge les clients sur le délai de réponse à leur demande qu'ils jugent long, la barrière acceptable est de 48 heures : au-delà de ce délai, 35% des internautes estiment qu'on met trop longtemps à leur répondre, sachant que 18% commencent déjà à râler au bout de 24 heures."

Eve-Line Boulle's curator insight, February 17, 9:39 AM

"Le site Voyages-sncf.com a mené une grande étude en ligne auprès des internautes français, pour connaître leurs attentes sur le e-commerce. Il en ressort certains enseignements très intéressants sur la perception qu'ont les Français du commerce physique et du commerce en ligne, de leurs habitudes et de leurs attentes"

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Skyscanner reports sales jump after 'transformational' year - Travolution.co.uk

Skyscanner reports sales jump after 'transformational' year - Travolution.co.uk | Tourisme Tendances | Scoop.it
Travel search provider Skyscanner has reported a 42% jump in sales last year to £93 million with pre-tax profits standing at £20 million.

Revenues were boosted by growing numbers of website visitors and app users.
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Tourism Industry Is Expected to Lose 14 Million Jobs

Tourism Industry Is Expected to Lose 14 Million Jobs | Tourisme Tendances | Scoop.it
Cases of poor management in the travel and tourism industry are prone to cost future jobs, unless the private sector and state governments take a hands-on approach to the issue. According to WTTC, tourism industry is to lose 14 million jobs by 2024.
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How to influence business travellers

How to influence business travellers | Tourisme Tendances | Scoop.it

Associate Professor at Penn State, Kelly McGuire, has conducted a comprehensive study into the booking habits and influences of US business travellers. Among the key findings include:

 

Reviews have the biggest influence on business travellers.Loyalty programs are highly influential on business travellers.Price still matters to business travellers.

 

 

Click here to learn more.


Via Tourism Australia
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Expedia buying rival Orbitz for about $1.33 billion | The Japan Times

Expedia buying rival Orbitz for about $1.33 billion | The Japan Times | Tourisme Tendances | Scoop.it

Expedia is buying rival online travel site Orbitz for approximately $1.33 billion, adding to the stable of brands it has snapped up recently in order to extend its reach and keep pace in the fiercely competitive travel-booking industry.

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