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The World's Biggest Social Media Team

In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram. In 2013, Tourism Australia has an ambitious goal to use the p

Via David Wesson Evolve Social , Wendy Forbes
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David Wesson Evolve Social 's curator insight, February 18, 2013 5:53 PM

Great slidedeck to show how Tourism Australia has fully embraced its advocates to build a fully sustainable social media progrm with 95% of content supplied by its advocates 

Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Airbnb ramps up its presence in China with 2 new investors

Airbnb ramps up its presence in China with 2 new investors | Tourisme Tendances | Scoop.it
Home-sharing startup Airbnb is gearing up for a deeper push into the booming market of Chinese travelers.
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Tourisme : le nouveau défi Français ?

Tourisme : le nouveau défi Français ? | Tourisme Tendances | Scoop.it
Première destination touristique mondiale en 2014, l'Hexagone, fortement concurrencé, rapporte moins que d'autres pays. Pour stimuler le secteur, Laurent Fabius a présenté un plan ambitieux pour passer, d'ici à 2020, à 100 millions de touristes par an.

Via AFEST, Thomas-Penette Michel
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Francis Fiesinger Pro's curator insight, August 17, 2:55 PM

un nouveau plan d'actions qui nécessiterait des moyens ...

Marc Meynardi's curator insight, August 24, 9:12 AM

Une impulsion nécessaire, car sous la guerre des chiffres, la réalité quand à l'accueil des touristes demeure et persiste.

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Travel marketers losing millions by ignoring data

Travel marketers losing millions by ignoring data | Tourisme Tendances | Scoop.it

Each year tourism departments in governments, companies and associations spend millions of tax payer dollars on market research and insights relating to the travel and tourism industry. The challenge is for hotel, tour operator or destination marketing organisations to get their hands on transformative insights - insights that can increase revenue and visitor numbers. The marketers need to understand the report's implications, and then create an effective campaign that is based on real market conditions. Most importantly, they need to incorporate the voice of the customer. Find out more.

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How the travel industry is taking retail’s lead on big data

Many industries are trying to analyse big data and using business intelligence to help make better business decisions. The travel industry brings with it an added layer of complexity due in part to the truly global nature of the data and rapid accumulation.
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Veille info tourisme - Ces start-up qui réinventent le tourisme

Veille info tourisme - Ces start-up qui réinventent le tourisme | Tourisme Tendances | Scoop.it
La France est devenue une formidable pépinière de start-up, notamment dans le collaboratif, mais pas seulement.

Les jeunes pousses se multiplient dans l’Hexagone, comme les incubateurs qui les accompagnent.

Si l’année 2015 se révèle particulièrement prolifique dans la filière du tourisme collaboratif, ce n’est pas la seule. Les start-upers investissent tous les segments du voyage, du transport et des loisirs. Avec des profils variés : des professionnels aguerris comme Michel-Yves Labbé, de nouveaux entrepreneurs comme ceux de Theatre in Paris, des récidivistes à l’image de Nicolas Viennot de Simpki.
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Travel Employment Reaches New Record High in July 2015

The travel industry continued to propel the economy forward in July, adding 13,400 travel jobs to reach a new record level of over 8.1 million.
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Wifi connectivity at 39,000ft: What are the sticking points? - Tnooz

Wifi connectivity at 39,000ft: What are the sticking points? - Tnooz | Tourisme Tendances | Scoop.it
In the space of a few years, in-flight internet capability has gone from a nice-to-have to an expected service; with consumers demanding even faster connections, according to a  recent survey by Honeywell Aerospace. As a result, commercial airlines are working to respond to this demand not only to keep their customers satisfied but also to maintain a competitive advantage.
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Battle of the travel perks: Hoteliers vs OTAs in loyalty program fight

Hotel chains are increasing the number of perks on offer for customers making direct bookings rather than through online travel agents like Booking.com, Wotif and Expedia as the latter groups raise the commissions charged to hotels for bookings.
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Building digital assets in the tourism industry

Building digital assets in the tourism industry | Tourisme Tendances | Scoop.it

It is now time for tourism marketing executives to shift tactical executions to focus more on building and creating content that is owned and to view social media as a means of distribution rather than an online marketing tactic in its own right. Strategies centred around creating a strong online presence for hotels are required. 


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Will TripAdvisor Be the Next Airbnb? It Seems to Be Trying

TripAdvisor, with its hotel and restaurant reviews, hotel bookings and tours and activities, is a much more well-rounded travel site than the younger Airbnb at this stage.
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Booking.com Finally Gets the Facebook Marketing Breakthrough It Wanted

Booking.com Finally Gets the Facebook Marketing Breakthrough It Wanted | Tourisme Tendances | Scoop.it
After years of dismissing Facebook as an ineffective marketing channel, Priceline Group CEO Darren Huston says his brands are “finally” getting good traction through retargeting efforts on Facebook.
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Ctrip firms up number one slot in China

Ctrip firms up number one slot in China | Tourisme Tendances | Scoop.it
Ctrip’s position as the biggest online travel firm in China looks safe, with second quarter revenues up 47% and similar growth expected for the next three months as well.
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Utiliser les réseaux sociaux pour promouvoir une destination touristique : du pourquoi au comment

Utiliser les réseaux sociaux pour promouvoir une destination touristique : du pourquoi au comment | Tourisme Tendances | Scoop.it
J’ai choisi aujourd’hui de me pencher sur les destinations touristiques et sur leur stratégie en matière de community management. Quoi de mieux à l’approche des vacances d’été et en pleine période de fortes chaleurs ? J’ai choisi de m’intéresser plus particulièrement aux stratégies digitales des offices de tourisme qui jouent aujourd’hui un rôle primordial dans la promotion d’une ville. Le web et le tourisme sont aujourd’hui deux mondes très liés et en mutation constante. Alors, pourquoi les office de tourisme devraient-ils tous être présents et actifs sur les réseaux sociaux ? Et comment y être le plus performant possible ?

Via Roland Schegg, luc Vandendriessche, Gengembre Dominique
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TripAdvisor sells Kuxun brand and revises China strategy

TripAdvisor has ended its ownership of Kuxun, a Beijing-based travel site, with a sale to consumer group-buying platform Meituan.
Terms of the deal were not disclosed.
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TripAdvisor Takes New Steps Toward Offering the Ultimate Travel Guide App

TripAdvisor Takes New Steps Toward Offering the Ultimate Travel Guide App | Tourisme Tendances | Scoop.it
TripAdvisor is making it official and phasing out its separate City Guides app at the end of August as the company has taken further steps to turn its sign

Via Wendy Forbes
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Facebook s’apprête à dépoussiérer l’application Articles

Facebook s’apprête à dépoussiérer l’application Articles | Tourisme Tendances | Scoop.it

Facebook semble être sur le point de rafraichir et de remettre de l'avant cette fonctionnalité. Une plateforme de publication plus intéressante!


Via L'Info Autrement, Do You Trip
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MyRoomIn launches boutique online hotel room search and booking platform

MyRoomIn launches boutique online hotel room search and booking platform | Tourisme Tendances | Scoop.it
MyRoomIn, a search and booking platform of the world’s first luxury collection of boutique hotel rooms, announced its launch along with 800K euros in seed funding led by the Impala Group. Launching first in the Paris market, every hotel room featured on MyRoomIn includes exclusive photos and information collected by local travel and hotel experts who have personally vetted every room and the surrounding area. Rooms can be searched and refined using over 125 different search criteria
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Comprendre les réseaux sociaux

Comprendre les réseaux sociaux | Tourisme Tendances | Scoop.it
 D'après un sondage de Next Tourisme auprès des décideurs du secteur, Facebook reste le réseau social le plus performant pour le développement de l'activité selon plus de 80% des acteurs interrogés."C'est le leader incontesté et contestable des...
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229 million Chinese made online travel bookings in first half of 2015

229 million Chinese made online travel bookings in first half of 2015 | Tourisme Tendances | Scoop.it

Chinese netizens made 229 million online bookings for air tickets, hotels, rail tickets and vacation products in the first six months of 2015, 3.3% or 7.3 million more than the figure at the end of 2014, according to China Internet Network Information Centre (CNNIC). The growth rate is 7.6 times that of the overall growth of the online travel industry. The percentage of Chinese netizens using smartphones to make online travel bookings increased from 24.1% to 28.3%. About 26.8% of netizen's online bookings in the first half of 2015 were for rail tickets, 13.3% for air tickets, 13.8% for hotels and 6.2% for holiday products. Online hotel bookings showed the fastest growth, having leapt 9.1%, equivalent to 7.72 million more consumers.


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hotelshahipalace's comment, August 14, 3:00 AM
While people are travelling Gujarat, India. Don't forget to visit tourist attraction and business hub city Ahmedabad. There are plenty of options for Low budget hotels Ahmedabad.
read more: http://hotelshahipalace.blogspot.in/2015/08/with-budget-with-all-amenities.html
Panos Fotiadis's curator insight, August 17, 8:23 AM

Chinese online travelers ...stats

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10 choses à comprendre pour travailler avec la réservation instantanée TripConnect

10 choses à comprendre pour travailler avec la réservation instantanée TripConnect | Tourisme Tendances | Scoop.it
La dernière offre en date du site de TripAdvisor est la réservation instantanée TripConnect qui vise à aider les hôteliers à trouver une nouvelle façon de promouvoir leurs chambres en ligne. Comment fonctionne la réservation instantanée TripConnect ?
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The internet of things gives the travel industry a chance to innovate

The internet of things gives the travel industry a chance to innovate | Tourisme Tendances | Scoop.it
Permission is a powerful thing, whether we grant it to others or ourselves. As Eleanor Roosevelt famously said, “No one can make you feel inferior without your consent.”
NB This is a guest article by Tara Kelly, president and CEO of Splice Software.
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Back to (five) basics with using Twitter for hotels [INFOGRAPHIC]

Back to (five) basics with using Twitter for hotels [INFOGRAPHIC] | Tourisme Tendances | Scoop.it
Apparently some 60 million messages on Twitter had a mention of "hotel" in them over the course of the past year.

Via Wendy Forbes
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Mobile saturation in China equals rise in m-commerce

Mobile saturation in China equals rise in m-commerce | Tourisme Tendances | Scoop.it
The recent release of the Chinese International Travel Monitor (CITM) 2015 from Hotels.com found that online, and in particular mobile, bookings have spiked in the last year.
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Activities and technology - a new relationship with a long-term future

Activities and technology - a new relationship with a long-term future | Tourisme Tendances | Scoop.it
In an era of constant change and innovation in travel, with new business models and companies appearing every day, there is a great contradiction in the fact that the transfers and activities sector has remained disconnected from the travel distribution ecosystem.
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Etude de cas Airbnb à New York : Airbnb représente une véritable concurrence des hôtels

Etude de cas Airbnb à New York : Airbnb représente une véritable concurrence des hôtels | Tourisme Tendances | Scoop.it
STR, la société qui fournit l'indice de référence des tarifs hôteliers dans plusieurs pays dont les Etats Unis, vient de réaliser une étude détaillée sur l'impact d'Airbnb à New York.
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