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The World's Biggest Social Media Team

In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram. In 2013, Tourism Australia has an ambitious goal to use the p

Via David Wesson Evolve Social , Wendy Forbes
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David Wesson Evolve Social 's curator insight, February 18, 2013 5:53 PM

Great slidedeck to show how Tourism Australia has fully embraced its advocates to build a fully sustainable social media progrm with 95% of content supplied by its advocates 

Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Veille info tourisme - Allianz Global Assistance dresse le portrait du touriste chinois à quelques jours du Nouvel An Chinois

"Célébration majeure pour les Chinois, le Nouvel An Chinois est synonyme de grands départs en vacances tant au sein du pays qu'à l'étranger. Qui sont ces nouveaux voyageurs ?
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With New Update, Yeti Hopes To Compete With Google In Local Search

With New Update, Yeti Hopes To Compete With Google In Local Search | Tourisme Tendances | Scoop.it
With this new filter feature, Yeti founder Alex Capecelatro thinks the app will be able to compete with the leaders in local search, including Google and Yelp.
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Startup Pitch: TheLater helps travelers organize their research - Tnooz

Startup Pitch: TheLater helps travelers organize their research - Tnooz | Tourisme Tendances | Scoop.it
As a business and leisure traveler, I was constantly reading and hearing about interesting experiences — art exhibits, unique hotels, secret hikes, must-see plays and more.
The problem I kept running into was one of timing – I would read about a restaurant opening in Portland that sounded amazing, but I was not going to be there for a few months. 
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Beat the travel website blues: Five steps to better performance

Beat the travel website blues: Five steps to better performance | Tourisme Tendances | Scoop.it
One of the best ways to improve on your bottom line is to improve the performance of your travel website.

Via Luis Costa
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Are we heading for another defining year in online travel?

Are we heading for another defining year in online travel? | Tourisme Tendances | Scoop.it
2014 was a very dynamic year for the online travel sector, which saw new forces rising within it, reshaping the way travel products will be marketed.

Via Luis Costa
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TripAdvisor™ concurrent direct des OTAs

TripAdvisor™ concurrent direct des OTAs | Tourisme Tendances | Scoop.it
Comme on vous l’annonçait ici même en juin 2014 dans cer article "On vous l’avait dit : on se sort plus de TripAdvisor pour effectuer sa réservation d’hôtel", TripAdvisor™ poursuit son petit bonhomme de chemin de site de réservation.

Via Roland Schegg, Do You Trip
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Travelers love social media — here's what travel brands must do to keep up

Travelers love social media — here's what travel brands must do to keep up | Tourisme Tendances | Scoop.it
Travelers continue to use social media as a key part of the travel experience, and yet travel brands are not evolving with more sophisticated approaches to the platform, Facebook says in a new report.
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France : bientôt la 1re destination de voyage des Chinois ?

France : bientôt la 1re destination de voyage des Chinois ? | Tourisme Tendances | Scoop.it
D'après les prévisions de certains experts de la société de courtage CLSA, Hong Kong, Macao et la Thaïlande sont aujourd'hui moins attractifs qu'auparavant auprès des touristes chinois.

Via SL, Thomas-Penette Michel
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The rise of the young Asian traveller

The rise of the young Asian traveller | Tourisme Tendances | Scoop.it

The rapid emergence of Asian economies and the accompanying boom in travel has attracted the attention of the global travel and tourism community, as well as countless others. 'The Rise of the Young Asian Traveller' produced and published by the Pacific Asia Travel Association (PATA), explains how and why it is predominantly young people that are fuelling this growth. The full report includes data from a wide-ranging survey, which drew nearly 3,000 responses from young people across Northeast and Southeast Asia, supported with insight from a variety of industry experts. Click here to view the report's executive summary to gain an understanding of the power of the young Asian traveller to shape global travel and tourism in the years to come.


Via Tourism Australia
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How mobile and data is changing the travel industry - 5 new emerging trends

An Infographic identifying 5 new trends emerging in reaction to the increasing use of data and mobile by the airline, hotel, OTA and travel industry was today release by Eyefortravel. It outlines the more subtle changes that are happening at an organisational, business model and financial level.
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30 years of Ryanair: “There’s a before and an after, it’s the Google of air transport!”

30 years of Ryanair: “There’s a before and an after, it’s the Google of air transport!” | Tourisme Tendances | Scoop.it
Ryanair is celebrating its 30 year anniversary in 2015. Due to this moment, TourMaG.com is dedicating it a special feature. In this first section, we’ll retrace the history of the company that pushe...
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Google study: Online travel purchases by channel

Google study: Online travel purchases by channel | Tourisme Tendances | Scoop.it

With customer buying behaviour constantly evolving, online travel brands are constantly tuning their approach towards purchase patterns and other factors. Google has analysed 36,000 Google Analytics accounts to understand the role played by various online channels towards shopping/booking decisions. The study plots data for 11 industries including travel, retail, finance, health and media. Users can also view the report data for seven countries - US, UK, Japan, Brazil, Germany, France and Canada. The chart above illustrates the role played by various marketing channels in the US travel industry, with social and email channels assisting users in their purchase decision. Direct and other paid channels act as a completion channel in their purchase decisions. Click here for more information.


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Airbnb tipped to double in size and begin gradual impact on hotels

Airbnb tipped to double in size and begin gradual impact on hotels | Tourisme Tendances | Scoop.it
Such a statement would be expected from Airbnb itself – but the prediction comes from one of the leading financial travel analysts in Europe.
In an investor note released last week, Barclays says it forecasts the sharing economy poster-child should double in size over the course of the next 12 months.
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HotelTonight discounts offer geotargeted and super last-minute deals

HotelTonight discounts offer geotargeted and super last-minute deals | Tourisme Tendances | Scoop.it
Last-minute hotel-booking app HotelTonight was an early leader in offering mobile-only deals on same-day reservations, but that space has recently gotten more crowded.

So this week, the app announced the addition of two new discount features: "Bonus Rate" and "Rate Drop."
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Facebook Messenger va révolutionner la communication entreprises/consommateurs

Facebook Messenger va révolutionner la communication entreprises/consommateurs | Tourisme Tendances | Scoop.it
Après nous avoir dévoilé les coulisses du réseau social et avoir justifié la séparation de l’application Messenger à celle Facebook (cf lien précédent), David Marcus s’est exprimé sur l’avenir du service et sur les opportunités de monétisation.
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Ce que veulent les touristes chinois

Ce que veulent les touristes chinois | Tourisme Tendances | Scoop.it
28/01/2015 16:32:00Allianz Global Assistance a compilé des réactions de voyageurs chinois sur les principaux forums de voyage. Des indications comportementales à glaner… A compléter avec des études chiffrées !
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HotelTonight claims the 'next great innovation' with two new offer options

HotelTonight claims the 'next great innovation' with two new offer options | Tourisme Tendances | Scoop.it
Last-minute booking app HotelTonight has revealed details of what it claims to be the 'next great innovation' in hotel booking.
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Amadeus Interactive Infographic: The Global Travel Ecosystem

Discover in this travel infographic Amadeus' vision for future travel. Amadeus aims for a more intelligent, dynamic & customer-centric travel experience

Via Luis Costa
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Trocmaison intègre TripAdvisor sur son site

Trocmaison intègre TripAdvisor sur son site | Tourisme Tendances | Scoop.it
Trocmaison.com et TripAdvisor s’associent. L’objectif ? Permettre au client de Trocmaison.com de rester sur le site tout en consultant les avis de la base de données TripAdvisor. Pour TripAdvisor, c’est l’occasion de trouver de nouveaux clients, en devenant la référence omniprésente de Trocmaison.com.
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Expedia met la main sur son concurrent Travelocity

Avec cette opération, le groupe devrait contrôler plus de 60% du marché américain des réservations effectuées auprès des agences en ligne.
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Mobile use for travel and holidays rapidly becoming the norm - Econsultancy (blog)

Mobile use for travel and holidays rapidly becoming the norm - Econsultancy (blog) | Tourisme Tendances | Scoop.it
One in four people use their mobiles to book (28%) or pay (24%) for their daily commute, a figure double that of 2013.

Via Juan Jesus Garcia, Luis Costa
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Startup pitch: Trevii helps you compare attraction deals - Tnooz

Startup pitch: Trevii helps you compare attraction deals - Tnooz | Tourisme Tendances | Scoop.it
Trevii helps travelers find the best offer for tickets to museums and similar attractions at popular destinations. It recommends the best value option for a customer’s itinerary and personal interests.
Unlike similar services, it attempts to account for free entry dates, voluntary admissions, age-related discounts, and others alternative options for finding the cheapest tickets.
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Why consumers prefer booking with online travel agencies

Why consumers prefer booking with online travel agencies | Tourisme Tendances | Scoop.it

Many hotels are experiencing a notable increase in reservations coming from online travel agencies, most notably those from Booking.com. At the same time, direct bookings, those generated from a hotel's own website, are declining both in absolute and relative terms when compared to what OTAs generate. Not only are OTAs dominating in the area of sales against direct bookings through hotel websites, they are also becoming the preferred reservation method for tourists, most notably when up against small chains and individual hotels. Word of mouth on positive experiences and personalised offers and recommendations tailored by OTAs are crucial to this shift. Click here for more information.


Via Tourism Australia
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Mastering the art of Instagram for your business

Mastering the art of Instagram for your business | Tourisme Tendances | Scoop.it

Tourism Australia is the most followed country on Instagram, with over 1 million people following the @Australia profile. Join Tourism Australia's social media team in a free webinar exploring what makes the profile so popular worldwide, with discussion of recent case studies and colourful examples. Topics include:

 

What makes a great Instagram photoThe latest Instagram research conduced by Tourism AustraliaThe best case studies from across AustraliaHow Tourism Australia choose and feature images on their profilesHow to use images captured by your customers in other marketing assets

 

This webinar will be conducted on 3 February 2014 at 1:00pm AEDT. It will comprise a 30-minute presentation followed by 15 minutes of Q&A. Click here to register.


Via Tourism Australia
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Tripbooka matches travellers with agents for customised itineraries - WIT

Tripbooka matches travellers with agents for customised itineraries - WIT | Tourisme Tendances | Scoop.it
Customised itinerary planning remains one of the hardest problems to solve with technology but one Australia-based start-up is having a go at it. Tripbooka is an online platform connecting travel agents with travellers who want the ease of technology but still want the human touch when it comes to planning their holidays and itineraries. Luke Crawford, co-founder and CEO, shares the company’s vision and plans.
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