TripAdvisor has teased out a few of the results from its new global TripBarometer report. The study is the result of a major poll among some 44,000 travellers and hoteliers (ratio of around 3:1) around the world. TripAdvisor has claimed that its hoteliers on the survey have cited online reputation management as a key investment area for the coming year. Top-line findings show 41% of travellers are likely to spend more on a trip during 2015, with just under one-quarter claiming they will spend less. Global room rates are expected to rise this year. Click here to download the report.
Today at its F8 conference, Facebook announced its new Messenger Platform that will allow its 600 million users to create and share content with third-party tools, and communicate directly with businesses rather than calling or emailing them.
Les Chinois sont en train de changer leur façon de voyager. A l’avenir, ils voyageront de plus en plus à l’étranger, vers des destinations de plus en plus lointaines, de plus en plus pour leurs loisirs et non plus majoritairement pour affaires. Ils dépenseront plus pour se divertir et feront encore plus de shopping. C’est un véritable tournant qui s’amorce.
IHG has released a report detailing Chinese travel trends over the next decade. The report presents some interesting findings:
Annual arrivals from China will total nearly 97 million by 2023.88 million Chinese households will be able to travel overseas by 2023.In the next decade, over 60 million Chinese households will cross the annual income threshold of $35,000, at which point international travel becomes more affordable.Cities are the primary destinations for Chinese outbound travellers, with 85% heading for major cities around the world.Nearly 95% of total Chinese outbound travel spending is received by major global cities.Destinations with easier access, including simpler visa policies will gain most.
Three key trends in Chinese travel will emerge over the next decade:
Chinese demand for long-haul travel will experience huge levels of growth.Chinese travellers will mix business with leisure.Chinese travellers will spend more during overseas trips.
When looking for information, Chinese tourists go from basic information to specialised platform to e-reputation check on the search engine. They’ll use mainly Baidu to the almighty IWOM, internet word of mouth and video platforms to get a better idea of the destination or resort.
A new travel distribution start up, Hitlist, is targeting many segments across the inspiration, research and booking journey, but believes its 'sweet spot' is flexible travel. Hitlist targets leisure and business travellers who know where they want to go but are flexible on dates as customers as well as those tempted to travel by a good deal. Studies have shown that consumers visit an average of 32 websites before they complete a booking, with families taking an average of three weeks to book a holiday. The most difficult part of the process is finding attractive flights, and since this is where most people start their travel planning, it's also the area where an increase in conversion will have the greatest impact on the ecosystem. Hitlist aims to increase conversion by:
Making it easier to browse and evaluate options so consumers feel more confident that they're getting a good deal.Logging users' preferences so that if prices drop in the future for a trip that interests them, the platform will let consumers know.
Hitlist's goal is to help people travel more and help vendors sell more by reducing current inefficiencies in the system, therefore breaking down the barriers that lead consumers to delay or defer a purchase decision.
Alors que le « reach » des publications sur les pages Facebook de marques ne cesse de dégringoler (même si depuis ce petit nettoyage certains constatent une légère amélioration), il est peut-être opportun de se demander comment palier ce trou d’air avec d’autres techniques de ciblage de votre audience.
In the name of the American law that allows the “freedom of access to administrative documents,” the Wall Street Journal requested that the Federal Trade Commission (FTC), in the United States, transmits its investigation report on eventual anticompetitive practices by Google, dating from 2012. In an article published last week, we learn that the giant of Mountain View had favored its own services on its web browser, to the detriment of others. And particularly targeting travel services, through its flight comparator, Google Flight Search.
Les technologies liées à la géolocalisation et au premier rang d’entre elles, les technologies cartographiques sont devenus stratégiques pour l’ensemble des acteurs de l’Internet. Ainsi, Google a célébré le dixième anniversaire de Google Maps.
Estimé à 100 milliards de dollars US, le marché mondial des activités touristiques est particulièrement attractif. Ce potentiel est renforcé par la montée en puissance des réservations en ligne dont la part actuelle, de l’ordre de 20% selon PhocusWright, devrait passer la barre des 50% d’ici 3 ans.
In a series of predictions for 2015, Clarabridge CEO Sid Banerjee said that businesses will focus on emotional intelligence to better understand and respond to customers. Businesses that use emotional intelligence to drive strategy will develop lasting, positive, and profitable relationships with their customers. What does it take to become an emotionally intelligent business? These four steps are a good place to start.
Next week at its F8 developer conference, Facebook will announce new ways for third parties to offer experiences through its Messenger app, according to multiple sources. Facebook hopes to make Messenger more useful, after seeing Asia’s chat apps WeChat and Line succeed as platforms that go beyond just texting with friends.
An article on the Harvard Business Review site presents a limited, shortsighted perspective on the business value of social media and makes incorrect recommendations to readers. The author suggests social media is a waste of resources when the opposite is true.
According to a recent report from Boston University, a 10% increase in Airbnb supply results in a 0.35% decrease in hotel room revenue, which translates into a 13% impact on revenue in Austin, Texas, which is home to the highest Airbnb supply. Nonetheless, hotel executives don't seem to be all that worried by these inroads.
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