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Guabba.com - Local Apps

Guabba.com - Local Apps | Tourisme Tendances | Scoop.it

Lancement en test du site www.guabba.com !!

"Guabba : Sélections des meilleures apps mobiles pour votre ville ou votre prochaine destination !"
Déjà plus de 20 destinations sont renseignées, dont Paris, NYC, Shanghai, Tokyo, Lyon, Marseille, Lille, Dijon, Strasbourg, etc.

 

Vos avis d'experts, followers de Tourisme Tendances - vous aurez noté la ressemblance des logos ;) - sont les bienvenus, tant sur la forme que sur le contenu ! Les versions optimisées mobiles et tablettes sont prévues très prochainement, avant la version anglaise puis les apps Iphone et Android. De nombreuses villes seront aussi ajoutées dans les prochaines semaines... Pour suivre toute l’actualité de Guabba, c’est ici :

http://www.facebook.com/guabba.local.apps

https://twitter.com/guabba_apps

https://plus.google.com/109242385218780224294

 

Au delà de ce premier retour, nous serions très heureux de vous compter parmi nos premiers "guabba-testeurs" officiels ! cf. la page consacrée sur le site.

N'hésitez pas à tester, critiquer, liker, et partager !

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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Could Twitter's new Buy Now button gain traction in travel?

Could Twitter's new Buy Now button gain traction in travel? | Tourisme Tendances | Scoop.it

Along its journey to commercialization, Twitter has been experimenting with elements of e-commerce to turn tweets into transactions. The idea is that a business can push out a media-laden tweet with a call to action that results in an actual purchase. This would then be further enhanced by recently added engagement platforms, such as Periscope. 


Via Wendy Forbes
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TENDANCE : La révolution du tourisme collaboratif passera-t-elle par les agences de voyages ?

TENDANCE : La révolution du tourisme collaboratif passera-t-elle par les agences de voyages ? | Tourisme Tendances | Scoop.it

Airbnb, Blablacar, Drivy... Ceux que vous considérez comme vos concurrents, deviendront-ils des partenaires ? Quels sont les intérêts pour les professionnels du tourisme à collaborer avec les acteurs de l’économique dite collaborative ?


Via Fabien Raimbaud (MOPA), E-tourisme, Nicolas Graeff
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The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back

The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep Coming Back | Tourisme Tendances | Scoop.it
Why we love Facebook so much: It taps the brain’s pleasure center

Lots of studies have worked toward figuring out what exactly goes on in our brains when we’re participating in social media—specifically, Facebook.

A recent one discovered a strong connection between Facebook and the brain’s reward center, called the nucleus accumbens. This area processes rewarding feelings about things like food, sex, money and social acceptance.

When we get positive feedback on Facebook, the feeling lights up this part of our brain. The greater the intensity of our Facebook use, the greater the reward.

Via Brian Yanish - MarketingHits.com, Wendy Forbes
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SageRave's curator insight, April 24, 11:19 AM

This infographic would be a great office poster!

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Apps for Encounters of the Local Kind

Apps for Encounters of the Local Kind | Tourisme Tendances | Scoop.it
“It’s the mind-set of the modern traveler,” said Rafat Ali, the chief executive and founder of Skift, a website that analyzes travel trends. “People are looking beyond manufactured experiences.”
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The influence of social media on holiday behaviour

The influence of social media on holiday behaviour | Tourisme Tendances | Scoop.it

British holidaymakers have a new way to discover travel options via a new social travel brochure facilitated by eBookers. As part of this new travel inspiration and social brochure promotion, eBookers polled 2,000 users to find out how social media influences holiday behaviours...


Via Tourism Australia
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Bradley Woods's curator insight, April 10, 8:21 AM

Trip envy is significant, with 59% feeling envious when consuming holiday photos of others on social media. 22% of these respondents would book a trip purely because many friends have shared pictures of that destination on social media.

Pablo Muñoz's curator insight, April 12, 2:28 PM

Los Ebookers parecen redefinir la publicación de viajes para Social Media. #travel #socialmedia

Chloe Wong's curator insight, April 20, 8:45 AM

Nowadays people are very influenced by the social media who shares a lot of beautiful pictures of popular on unpopular places to visit. This article shows that there are more and more ways to discover travel options such as "new social travel brochure"(Vivion.N, 2015).
Before initiating the project, eBookers observed and questioned an amount of people to find out their behaviours towards how social media influences their vacation. Their findings clearly showed that half of the population questioned would most likely be influenced by their friends' social sharing on their next vacation destination.
eBookers also revealed that "trip envy" is a real problem for most people as they feel "envious and jealous" when seeing the beautiful pictures posted on social media such as Instagram, Facebook or even Twitter. The pictures posted on the social media of a particular place will tempt customers, which will then book the trip manly because of this "envy".


References:

Nick Vivion (2015). The influence of social media on holiday behaviour. [ONLINE] Available at: http://www.scoop.it/t/australian-hotels-hospitality. [Last Accessed 11 March 2015].

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Uber is winning over business travelers — and quickly, too

Uber is winning over business travelers — and quickly, too | Tourisme Tendances | Scoop.it
A new report by expense management system provider Certify shows that 47% of the ground transportation rides by its users in March were through Uber. That's more than tripled from the 14% of rides that Uber had just over a year ago in January 2014. In a few cities, Uber now tops taxi rides for business travelers.
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5 reasons why the sharing economy is here to stay

5 reasons why the sharing economy is here to stay | Tourisme Tendances | Scoop.it

The sharing economy clearly has enormous traction in hospitality, and an exhaustive investment research report shares more on why. The report details how the sharing economy has changed everything, creating a new set of corporate middlemen that offer more value to both sides of the transaction, building its loyal user base. The report predicts the ongoing success and future growth of the sharing economy across sectors due to five key reasons:

 

Wholesale shift in work realities post-recessionIt's a cheaper middleman with more diverse inventorySocial, local, mobile has won and is now fundamental to the digital worldGovernment regulators are late to the party, bringing up the rear of this shift in consumer behaviourThis revolution will not be televised
Via Tourism Australia
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Les dessous de Booking.com, par un hôtelier du Vietnam

Cher lecteur,
Etes-vous vraiment conscient de ce qui se passe lorsque vous réalisez une réservation sur Booking.com ou pensez-vous simplement le savoir ou alors cela ne vous intéresse pas.
Voici les dessous de Booking.com :
Classement des hôtels et commentaires Du point de vue de l’utilisateur, je navigue sur le site de Booking.com observe les commentaires et classement des hôtels, je lis les descriptions et généralement je réserve un hôtel.
Du point de vue de l’hôtelier, Booking.com me donne l
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How to fix travel

How to fix travel | Tourisme Tendances | Scoop.it

Tourism development advisor Doug Lansky recently had the opportunity to convince an audience at TEXx in Stockholm that the concept of travel requires fixing. His talk draws on the work he conducted through Destination Development Watch, examining how destination marketing organisations should rethink their strategies and visitor forecasts by crunching the data surrounding tourism in a different way. He believes this will solve issues around overcrowding, sustainability of destinations and the capacity to grow. Click here to watch the video.


Via Tourism Australia
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Notoriété : pourquoi la marque Gîtes de France est-elle plus connue que Booking ?

Notoriété : pourquoi la marque Gîtes de France est-elle plus connue que Booking ? | Tourisme Tendances | Scoop.it
Le cabinet Protourisme a réalisé une étude sur la notoriété des marques du tourisme et l'impact de celle-ci sur les ventes.

Via Gengembre Dominique
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Diemoz-Bastien Armelle's curator insight, April 3, 3:18 AM

En troisième position, on trouve les Gîtes de France (65%), également considérés comme le site offrant le plus de garanties de sérieux. 

Emmanuel de Gonneville's curator insight, April 3, 8:40 AM

La notoriété c'est bien le taux de réservation c'est mieux. Sans mettre en doute les valeurs de Gîtes de France force est de constater que leur modèle connaît une forte perte de vitesse. Combien de maisons d'hôtes quittent Gîtes de France et consorts pour Booking ? On peut déplorer la mainmise de ce dernier sur le marché de la réservation mais c'est un fait. Dans le but de ne pas se livrer complètement à ces nouveaux intermédiaires très voraces les hébergeurs doivent reprendre en mains leur communication digitale : la marque, les stratégies de contenus et la présence sur les réseaux sociaux et média à forte valeur ajoutée ( ex www.my-loire-valley.com) afin de gagner en visibilité et référencement naturel

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Why data breaches in travel can't be ignored

Why data breaches in travel can't be ignored | Tourisme Tendances | Scoop.it

Today’s cyber-criminals are finding new and increasingly-sophisticated ways of stealing sensitive customer data from hotel websites, systems and mobile platforms. A security breach of a hotel's systems or that of its partners may lead to investigations, serious damage to their reputation and loss of consumer trust, to name but a few immediate consequences. More than 148 million travellers today use the Internet to make reservations for their hotels, tours and activities, totalling 57% of all travel reservations made each year. A significant 74% of travellers from the U.S. alone make use of credit cards while travelling, citing convenience, theft protection and easier tracking of purchases as the top reasons. According to data from payment systems industry information provider Nilson, credit card use in the U.S. will jump by 42% from 2012 to 2018, accounting for $180 billion in transactions. Click here to learn more.


Via Tourism Australia
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Y a-t-il une application voyage pour tout ?

Y a-t-il une application voyage pour tout ? | Tourisme Tendances | Scoop.it
Amadeus a récemment dévoilé une infographie intitulée « The Rise of the Mobile-App Empowered Traveller ». Elle met en avant que le mobile, à travers les nombreuses applications qui existent, semble répondre..

Via Charlotte GAUTHIER
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Muriel Hug's curator insight, April 2, 9:14 AM

52% d'utilisation du mobile pendant le voyage. Reste encore une large place pour exploiter les datas et pousser du contenu contextuel et améliorer encore l’expérience client :)

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As travel apps proliferate, smarter integrations emerge

As travel apps proliferate, smarter integrations emerge | Tourisme Tendances | Scoop.it

Travel apps have turned previously complicated transactions into simple taps on travellers' smartphones. Today new mobile technology integrations are giving smart travel companies the opportunity to drive sales by establishing direct links between different types of apps across several travel sectors. Skift recently looked into the data that users share while using their favourite travel apps, but new technologies are emerging that will help better, more efficient passing of data between services, without compromising on privacy. Travel is a series of transactions across a broad range of services including air travel, ground transportation and accommodation. Connecting these previously separate sectors through deep linking improves the customer experience and increases the likelihood of transactions for service providers. Click here for more information.


Via Tourism Australia
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Booking.com Launches BookingSuite, Introduces New, Groundbreaking Websites For Property Owners

Booking.com Launches BookingSuite, Introduces New, Groundbreaking Websites For Property Owners | Tourisme Tendances | Scoop.it
Booking.com today partners with more than 600,000 accommodation providers to offer travelers around the world the best places to stay for every budget. Now with the launch of BookingSuite, Booking.com is extending its distribution expertise to accommodation providers so they can more effectively grow their businesses and brands.

Via Ranjan KHOTEJA, Luis Costa
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Prix ou expérience : de quel côté penche la balance?

Prix ou expérience : de quel côté penche la balance? | Tourisme Tendances | Scoop.it
Que privilégient les touristes lors de l’achat d’un produit ou d’un service touristique, le prix ou la qualité de l’expérience? L’élasticité au prix varie en fonction du type de services proposés et des marchés géographiques.

Via Nicolas Graeff
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Unlocking the mobile mind set in the travel industry

Unlocking the mobile mind set in the travel industry | Tourisme Tendances | Scoop.it
More and more of your customers have a mobile mind set. Forrester estimates that about 30% of US consumers generally think this way – and for “Gen Z” – those born after 1995 – about half have it.
This means you need a mobile mind set, too.
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Nouvelle stratégie pour le réseau des Offices de Tourisme

Nouvelle stratégie pour le réseau des Offices de Tourisme | Tourisme Tendances | Scoop.it
RT @matdaubon: Nouveau développement stratégique d'Offices de Tourisme de France, Lettre du Président : http://t.co/ou9HIrzYvS #tourisme

Via Gengembre Dominique
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Encourager les touristes à voir plus loin que la ville

Encourager les touristes à voir plus loin que la ville | Tourisme Tendances | Scoop.it
Pendant que le tourisme urbain gagne en popularité, plusieurs régions élaborent des stratégies afin d’attirer une partie de cette clientèle dans leur campagne.
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TailorMadeTour : voyages à la carte en quelques clics

TailorMadeTour : voyages à la carte en quelques clics | Tourisme Tendances | Scoop.it
Imaginez de pouvoir créer, en quelques clics, un circuit sur mesure, le visualiser sur une carte, obtenir les meilleurs tarifs disponibles et réserver vols, hôtels, sorties, voyages accompagnés, voitures. Mais aussi pouvoir tout modifier rapidement, avec mise à jour instantanée. Le tout à travers...

Via Murice Rodolphe, ThomasTravelPRO
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Apple Plans : Booking et TripAdvisor peuvent afficher leurs avis

Apple Plans : Booking et TripAdvisor peuvent afficher leurs avis | Tourisme Tendances | Scoop.it
Même si aujourd’hui aucun partenariat n’a été officialisé, il s’avère que le service de cartographie Apple Plans, affiche les avis de TripAdvisor et de Booking.
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TripAdvisor reviews can impact the tourist industry of entire countries

TripAdvisor reviews can impact the tourist industry of entire countries | Tourisme Tendances | Scoop.it

TripAdvisor is the largest travel reviews website in the world, boasting over 60 million members, and making nearly US$1 billion in revenue annually. Customers of hotels, restaurants and other attractions add 115 comments to the site every minute. According to Outside Online's Tom Vanderbilt, "the site is now so big that its reviews can shift the tourist economies of entire countries." Tourism Economics has conducted a study of TripAdvisor, finding that user-generated content was directly related to 1.7 billion pounds of tourism spending in the UK; making up around 2.2% of all tourist spending in 2012. According to an internal TripAdvisor study, hotel owners who reply to commenters are 20% more likely to get bookings. Today, TripAdvisor lists over 890,000 hotels, holds one of the largest collections of travel photos on the internet and features accommodation in more than 45 countries. Click here for more insights.


Via Tourism Australia
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Adele C's curator insight, April 12, 9:56 PM

TripAdvisor is a fairly new trend which has erupted, it allows people to state their reviews on particular accommodation, this has adapted peoples decision when selecting accommodations. TripAdvisor is an enormous website which was founded in 2000, it lists over 890,000 hotels, with accommodation in more than 45 countries and holds one of the largest collections of travel photos. It also features reviews, 1-5 star rating system, and photos. The increasing use of social media and TripAdvisor has forced hotel owners to work harder, placing a furthermore pressure on them to intrigue customers.

 

In order to continue to gain customers, they are required to do more than rely on pretty photos and clever branding to persuade customers. Studies collected through TripAdvisor proves that hotel owners who reply to commenters are 20% more likely to get bookings. It also indicates through analysis taken from Cornell University’s Center, that reviews can play a part in the hotels “RevPar” (Revenue per available room). 

 

Although TripAdvisor allows people to post their personal experiences and opinions on a hotel, one may still find it difficult to trust these reviews. Humans have so many contrasting interest and expectations from one another, it can be a struggle to rely on certain reviews as different aspects may only appeal to certain people. TripAdvisor can easily be debated as both providing positives and negatives aspects, it aids in giving people a second opinion when choosing accommodation. However the “trust” from these reviews still remain questionable to some. 

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Hotels Need to Become Google Mobile Friendly

Hotels Need to Become Google Mobile Friendly | Tourisme Tendances | Scoop.it
Considering the fast-paced and drastic changes in mobile technology from the last couple of years, many users have taken to using the gadgets for many purposes, one of which involves the booking of hotel rooms. In 2014 alone, mobile bookings registered a 36 percent growth. Out of the total, 21 percent of the bookings came by way of smartphone or tablet. The same stands true for 17 percent of room nights and 15 percent of the revenue.
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Le français Fastbooking s'allie avec le chinois Ctrip

Le français Fastbooking s'allie avec le chinois Ctrip | Tourisme Tendances | Scoop.it
Ce rapprochement permettra aux hôtels partenaires de Fasbooking d’accéder au marché touristique chinois. Lire l'article

Via Charlotte GAUTHIER
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The Travel Selfie: I Was Here, Give Me a Discount

The Travel Selfie: I Was Here, Give Me a Discount | Tourisme Tendances | Scoop.it
As hotels and travel sites embrace a trend – offering selfie packages and contests — how does that change your vacation?

Via Wendy Forbes
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Hotels need to get the (Facebook?) message

Hotels need to get the (Facebook?) message | Tourisme Tendances | Scoop.it
Last week at F8 (the Facebook Developer Conference) a considerable amount of time was spent on its efforts to improve the technology of messaging.

Via Wendy Forbes
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