In a candid one-on-one, Expedia boss Dara Khosrowshahi shared his thoughts on tours and activities, China, vacation rentals and the company’s growth with Trivago, Travelocity, and — hopefully soon — Orbitz.
Le marketing des marques touristiques passe par une approche numérique créative et dynamique. À l’ère du e-tourisme, voici 15 statistiques qui font réfléchir. Frédéric Gonzalo revient tout juste de Miami où se déroulait l’événement Online Marketing Strategies in Travel, organisé par EyeForTravel....
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It's a departure from freelance websites like Scripted, Fivver and Upwork, where business owners post a project, wait for freelancers to respond and assume the risk of the content being below expectations. ArticleBunny's writers apply and are screened before they start work, while the startup's management takes control of staff, communication, revisions, delivery, and payment.
On Thursday, the French National Assembly moved to cancel rate parity clauses in contracts between hotels and online travel agencies (OTAs). Violators will be fined up to Euro 150,000. The next step is for a council minister to fix the practical details and for the regulation to go into effect. That may take months. Booking.com and other hotel reservation platforms may challenge the law via the Constitutional Council. Otherwise hoteliers will soon be able to display on their online and offline channels lower rates than they offer to online booking channels.
TripAdvisor has made a big step in expanding its Instant Booking feature, adding the brands of Marriott International. Marriott’s inventory of more than 4,200 hotels worldwide will become available later this summer, the companies said Wednesday.
The global economic landscape has always had an influential role over the travel industry, and chief economist for Southeast Asia has a few insights up his sleeve. Among his forecasts include:
Economic outlook - the Asia Pacific is tipped to outperform all other markets for the next 12 to 18 months. Emerging markets - Australia's sharp drop in currency means that more travellers are looking to visit down under, while Australians are predicted to travel to other cheaper markets outside of Australia. A trend will emerge where Australian consumers will slowly come home, and start to spend again as the weaker currency and fall in interest rates boost the economy back up. China - China will add $890 billion every year to the global economy, the equivalent of Australian GDP every year over the coming years, suggesting the country will become much more than just a strong, emerging market.
La conférence « Traveller Tribes 2015 » organisée par Amadeus a eu lieu ce matin au Petit Bar du Hilton Paris Opéra. Pour cette occasion, l’entreprise a commenté les résultats de sa dernière étude prospective qui se concentrait sur les habitudes des voyageurs en 2030.
Lancée l’an dernier en collaboration avec les experts en futurologie de la Future Foundation et la société internationale de recherche et conseil Frost & Sullivan, cette étude a été menée dans le but de segmenter de manière beaucoup plus précise les différents types de voyageurs.
The need to get to information quickly means consumers expect it to be freely available. Vouchercloud has put together an infographic on Wi-Fi covering numerous sectors and drawing data from a huge range of sources. There are 58 million wifi hotspots in the world - one for every 117 people - but by 2018, there will be one for every 20 people. In the US, 73% of consumers say they would rather give up alcohol than wifi and 70% in India say the same. Such is the thirst for rapid access to information that consumers expect pages to load in two seconds (47%), abandon a page if it takes three seconds or more (40%), and tell friends about a bad online experience (44%). Find out more in the infographic above.
Rather than diminishing hospitality traditions, on-demand mobile services can bring unprecedented convenience, customisation, and comfort to guests while increasing efficiency, feedback, and morale for staff—all of which translate to higher revenue.
Digital marketing is no way limited to social media, websites and email. The new golden child of content marketing is influencer marketing, defined as "a form of marketing that identifies and targets individuals with influence over potential buyers." A new infographic from The Shelf reports on the interesting relationship between consumers, brands and perceived authenticity on social media and the web:
92% of consumers trust recommendations from other people over branded content.70% of consumers reported online customer reviews as the second-most trusted source.88% of social influencers verbally tell a friend about brands that sponsor them. 77% say they're more likely to purchase from brands that sponsor them.
Uber co-founder Garrett Camp’s startup studio Expa has followed its restaurant app Reserve with a travel app called Spot. This app promises to deliver the best spots in any country worldwide. It sounds like a focused Foursquare that ensures that travelers will always be met with a tailored list of places to visit in whatever country they find themselves in.
While traditional search ads have driven traffic and sales for more than a decade, social ads are starting to drive more long-term value, especially for marketers of lifestyle products, where emotion and inspiration, rather than ratings and reviews, are the keys to getting consumers to purchase.
The curse of the startups with “Trip” in the title continues – USA Today has shut Tripology after just two years of ownership. The website was launched in 2008 by John Peters with a strategy to connect consumers who wanted the personal touch of a human travel agent. It was acquired by Rand McNally in March 2010 and then later sold on to USA Today to sit within its Travel Media Group.
Webedia, le second groupe de médias digitaux en France se lance dans le tourisme avec le Bon Guide. Un site qui a l'ambition de promouvoir toute l'offre touristique française et qui souhaite mettre en avant les professionnels du secteur.
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