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Ingress – Google lance un jeu de réalité alternative massivement multijoueur et géolocalisé !

Ingress – Google lance un jeu de réalité alternative massivement multijoueur et géolocalisé ! | Tourisme Tendances | Scoop.it

Google et Niantic Labs viennent de révéler "Ingress", un jeu de réalité alternative massivement multijoueur et géolocalisé !


Via Clic France, Sylvain Gauchet
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E-tourisme's curator insight, December 13, 2012 7:47 AM

Les jeux s’invitent au sein de notre vie de tous les jours grâce à la réalité augmentée !

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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Instagram users challenged to create travel guides on a Budget

Instagram users challenged to create travel guides on a Budget | Tourisme Tendances | Scoop.it
A team of 28 Instagram users have been challenged by Budget Car Rental to create series of travel guides with less than £162, the average amount needed to spend on a weekend.
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Classement des chaînes hôtelières : l’Asie, terre d’avenir pour l’hôtellerie

Classement des chaînes hôtelières : l’Asie, terre d’avenir pour l’hôtellerie | Tourisme Tendances | Scoop.it
Les enseignes hôtelières gagnent un peu plus de terrain dans le monde, poussées par l’appétit grandissant des acteurs chinois et leur fort développement sur leur marché d’origine, mais pas seulement.
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Despite setbacks, Expedia CEO sees a bright future in activities, China and vacation rentals

Despite setbacks, Expedia CEO sees a bright future in activities, China and vacation rentals | Tourisme Tendances | Scoop.it
In a candid one-on-one, Expedia boss Dara Khosrowshahi shared his thoughts on tours and activities, China, vacation rentals and the company’s growth with Trivago, Travelocity, and — hopefully soon — Orbitz.
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The world of hotel web marketing, in one complex chart

The world of hotel web marketing, in one complex chart | Tourisme Tendances | Scoop.it
Rate parity, search engine optimisation, keyword buying, distribution strategies - themes that many a hotel owner or intermediary grapple over every day.

Via Wendy Forbes
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Les 4 tendances qui font changer le voyage d’affaires

Les 4 tendances qui font changer le voyage d’affaires | Tourisme Tendances | Scoop.it
26/06/2015 09:30:00Carlson Wagonlit Travel et Adagio Aparthotel publient simultanément une étude sur les attentes des voyageurs d’affaires.
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Move along, Twitter - Facebook will be the future of customer service in travel

Move along, Twitter - Facebook will be the future of customer service in travel | Tourisme Tendances | Scoop.it
Sorry, Twitter lovers - It’s time to upend some common assumptions. Forget the tweets, Facebook is the place.

Via Wendy Forbes
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Norman Peires's curator insight, June 28, 3:03 PM

Interesting...

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e-tourisme : les 15 statistiques percutantes à retenir en 2015

e-tourisme : les 15 statistiques percutantes à retenir en 2015 | Tourisme Tendances | Scoop.it
Le marketing des marques touristiques passe par une approche numérique créative et dynamique. À l’ère du e-tourisme, voici 15 statistiques qui font réfléchir. Frédéric Gonzalo revient tout juste de Miami où se déroulait l’événement Online Marketing Strategies in Travel, organisé par EyeForTravel....

Via Gengembre Dominique, Do You Trip
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This startup wants to be the Uber of content marketing

This startup wants to be the Uber of content marketing | Tourisme Tendances | Scoop.it
ArticleBunny enables companies to order marketing content in a range of styles and formats from professional writers. Because it's an end-to-end marketplace like Uber, businesses can trust that their projects will be completed on time and to their standards.

It's a departure from freelance websites like Scripted, Fivver and Upwork, where business owners post a project, wait for freelancers to respond and assume the risk of the content being below expectations. ArticleBunny's writers apply and are screened before they start work, while the startup's management takes control of staff, communication, revisions, delivery, and payment.
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French parliament kills rate parity, and Booking predicts hotel price war - Tnooz

French parliament kills rate parity, and Booking predicts hotel price war - Tnooz | Tourisme Tendances | Scoop.it
On Thursday, the French National Assembly moved to cancel rate parity clauses in contracts between hotels and online travel agencies (OTAs). Violators will be fined up to Euro 150,000.
The next step is for a council minister to fix the practical details and for the regulation to go into effect. That may take months.
Booking.com and other hotel reservation platforms may challenge the law via the Constitutional Council.
Otherwise hoteliers will soon be able to display on their online and offline channels lower rates than they offer to online booking channels.
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TripAdvisor adds Marriott to Instant Booking

TripAdvisor has made a big step in expanding its Instant Booking feature, adding the brands of Marriott International. Marriott’s inventory of more than 4,200 hotels worldwide will become available later this summer, the companies said Wednesday.
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9 Charts That Show the World's Most Competitive Travel Economies in 2015

9 Charts That Show the World's Most Competitive Travel Economies in 2015 | Tourisme Tendances | Scoop.it
9 Charts That Show the World’s Most Competitive Travel Economies in 2015
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What does the global future of travel look like?

What does the global future of travel look like? | Tourisme Tendances | Scoop.it

The global economic landscape has always had an influential role over the travel industry, and chief economist for Southeast Asia has a few insights up his sleeve. Among his forecasts include:

 

Economic outlook - the Asia Pacific is tipped to outperform all other markets for the next 12 to 18 months. Emerging markets - Australia's sharp drop in currency means that more travellers are looking to visit down under, while Australians are predicted to travel to other cheaper markets outside of Australia. A trend will emerge where Australian consumers will slowly come home, and start to spend again as the weaker currency and fall in interest rates boost the economy back up. China - China will add $890 billion every year to the global economy, the equivalent of Australian GDP every year over the coming years, suggesting the country will become much more than just a strong, emerging market. 

 

Find out more. 


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TOM, Travel On Move – Amadeus dévoile son étude sur le comportement des voyageurs du futur

TOM, Travel On Move – Amadeus dévoile son étude sur le comportement des voyageurs du futur | Tourisme Tendances | Scoop.it
La conférence « Traveller Tribes 2015 » organisée par Amadeus a eu lieu ce matin au Petit Bar du Hilton Paris Opéra. Pour cette occasion, l’entreprise a commenté les résultats de sa dernière étude prospective qui se concentrait sur les habitudes des voyageurs en 2030.

Lancée l’an dernier en collaboration avec les experts en futurologie de la Future Foundation et la société internationale de recherche et conseil Frost & Sullivan, cette étude a été menée dans le but de segmenter de manière beaucoup plus précise les différents types de voyageurs.
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Routard.com is going to sell trips with tour-operators and comparators

Routard.com is going to sell trips with tour-operators and comparators | Tourisme Tendances | Scoop.it
The Routard website has formed partnerships with tour-operators and comparators to offers trips to its Internet users. A move to monetize its audience and its brand that is very popular amongs...
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France Launches French Tech Ticket, A Startup Visa For Foreign Entrepreneurs

France Launches French Tech Ticket, A Startup Visa For Foreign Entrepreneurs | Tourisme Tendances | Scoop.it
 French Minister of State for the digital economy Axelle Lemaire announced last week a new entrepreneur visa package called the French Tech Ticket.
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Ignore the hyperbole: SEO is alive and kicking in travel (even for the small guys)

Ignore the hyperbole: SEO is alive and kicking in travel (even for the small guys) | Tourisme Tendances | Scoop.it
"SEO is dead" is a well-known catchphrase, most commonly heard from newly unemployed spam merchants in bitter reaction to Google’s latest algorithm update.

Via Luis Costa
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All you need to know about hotel and flight wifi

All you need to know about hotel and flight wifi | Tourisme Tendances | Scoop.it

The need to get to information quickly means consumers expect it to be freely available. Vouchercloud has put together an infographic on Wi-Fi covering numerous sectors and drawing data from a huge range of sources. There are 58 million wifi hotspots in the world - one for every 117 people - but by 2018, there will be one for every 20 people. In the US, 73% of consumers say they would rather give up alcohol than wifi and 70% in India say the same. Such is the thirst for rapid access to information that consumers expect pages to load in two seconds (47%), abandon a page if it takes three seconds or more (40%), and tell friends about a bad online experience (44%). Find out more in the infographic above.


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Thomas Cook shoots for up to 70% web sales by 2020 |

Thomas Cook shoots for up to 70% web sales by 2020 | | Tourisme Tendances | Scoop.it
Thomas Cook Group is targeting up to 70% of sales to be made online within five years, as it continues its digital transformation

Via ALBERTO CORRERA, Luis Costa
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Why your hotel needs service on-demand

Why your hotel needs service on-demand | Tourisme Tendances | Scoop.it
Rather than diminishing hospitality traditions, on-demand mobile services can bring unprecedented convenience, customisation, and comfort to guests while increasing efficiency, feedback, and morale for staff—all of which translate to higher revenue.

Via Roland Schegg, Luis Costa
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Clock Software's curator insight, June 24, 2:14 AM

Opening a dedicated channel for guests to request, consume and pay for services whenever they need is what can make the difference from failure to success. Hotels that embrace digital technology to facilitate the always connected traveller in interacting with staff and consuming services are bound to experience revenue and loyalty growth, while those who ignore the trend are in great risk of losing business.

SnapShot Travel's curator insight, June 26, 8:53 AM

Study the term "convenience", it is a driving force marketers and hoteliers must not only understand, but in the end condone. 

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Is influencer marketing the next golden ticket?

Is influencer marketing the next golden ticket? | Tourisme Tendances | Scoop.it

Digital marketing is no way limited to social media, websites and email. The new golden child of content marketing is influencer marketing, defined as "a form of marketing that identifies and targets individuals with influence over potential buyers." A new infographic from The Shelf reports on the interesting relationship between consumers, brands and perceived authenticity on social media and the web:

 

92% of consumers trust recommendations from other people over branded content.70% of consumers reported online customer reviews as the second-most trusted source.88% of social influencers verbally tell a friend about brands that sponsor them. 77% say they're more likely to purchase from brands that sponsor them.

 

Find out more.

 


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Uber co-founder's startup studio follows its restaurant app with Spot, a travel app

Uber co-founder's startup studio follows its restaurant app with Spot, a travel app | Tourisme Tendances | Scoop.it
Uber co-founder Garrett Camp’s startup studio Expa has followed its restaurant app Reserve with a travel app called Spot.
This app promises to deliver the best spots in any country worldwide.
It sounds like a focused Foursquare that ensures that travelers will always be met with a tailored list of places to visit in whatever country they find themselves in.
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15 statistiques percutantes du etourisme en 2015

15 statistiques percutantes du etourisme en 2015 | Tourisme Tendances | Scoop.it
Le marketing des marques touristiques passe par une approche numérique créative et dynamique. À l'ère du etourisme voici quelques stats qui font réfléchir!

Via Laura Koeppler
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3 reasons why social advertising beats search advertising

3 reasons why social advertising beats search advertising | Tourisme Tendances | Scoop.it
While traditional search ads have driven traffic and sales for more than a decade, social ads are starting to drive more long-term value, especially for marketers of lifestyle products, where emotion and inspiration, rather than ratings and reviews, are the keys to getting consumers to purchase.
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RIP Tripology - the travel agent finder service closes after eight years

RIP Tripology - the travel agent finder service closes after eight years | Tourisme Tendances | Scoop.it
The curse of the startups with “Trip” in the title continues – USA Today has shut Tripology after just two years of ownership.
The website was launched in 2008 by John Peters with a strategy to connect consumers who wanted the personal touch of a human travel agent.
It was acquired by Rand McNally in March 2010 and then later sold on to USA Today to sit within its Travel Media Group.
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Le Bon Guide : l'ambitieux portail pour mieux vendre la destination France

Le Bon Guide : l'ambitieux portail pour mieux vendre la destination France | Tourisme Tendances | Scoop.it
Webedia, le second groupe de médias digitaux en France se lance dans le tourisme avec le Bon Guide. Un site qui a l'ambition de promouvoir toute l'offre touristique française et qui souhaite mettre en avant les professionnels du secteur.
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