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Muscler sa stratégie digitale est payant

Muscler sa stratégie digitale est payant | Tourisme Tendances | Scoop.it

Une étude mondiale menée avec le MIT Center for Digital Business autour de 384 sociétés, montre que les entreprises les plus matures en matière de diffusion du numérique, baptisées « digirati », ont, en moyenne, une profitabilité supérieure de 26 % à leurs homologues du même secteur et un chiffre d'affaires de 9 % plus élevé.


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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Des idées de cadeaux de Noël pour les voyageurs à découvrir sur le Travel Store Mivoyagi ! :)

Des idées de cadeaux de Noël pour les voyageurs à découvrir sur le Travel Store Mivoyagi ! :) | Tourisme Tendances | Scoop.it

https://mivoyagi.com/boutique/

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Mercure lance un chatbot pour faire du storytelling local

Mercure lance un chatbot pour faire du storytelling local | Tourisme Tendances | Scoop.it
Mercure vient de lancer une solution de messagerie instantanée disponible sur Facebook et Messenger afin de répondre aux questions des voyageurs portant par exemple sur la ville dans laquelle ils séjournent.
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Calendrier social media 2017 : tous les événements de l'année en PDF ou sur Internet - Blog du Modérateur

Calendrier social media 2017 : tous les événements de l'année en PDF ou sur Internet - Blog du Modérateur | Tourisme Tendances | Scoop.it
Calendrier social media 2017 : tous les événements de l’année en PDF ou sur Internet
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Savoir décrire votre hôtel

Savoir décrire votre hôtel | Tourisme Tendances | Scoop.it
Ou apprendre à maîtriser ce qui est communément appelé content marketing

En ce début d’année 2017, toute l’équipe de Customer Alliance se joint à moi (...)

Via Murice Rodolphe
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TripAdvisor overhauls premium listings, includes restaurants for the first time

TripAdvisor overhauls premium listings, includes restaurants for the first time | Tourisme Tendances | Scoop.it
TripAdvisor is opening up what could be a significant new revenue stream: giving restaurants the same additional services on listings as it does for hotels.
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Les Beacons, la révolution 2017 du phygital

Les Beacons, la révolution 2017 du phygital | Tourisme Tendances | Scoop.it
Les beacons permettent de faire le pont entre le monde digital et le monde réel. Il permettent ainsi de bénéficier du meilleur des deux mondes, de la personnalisation avancée apportée par le digital, et du lien privilégié permet par le réel... et ça va changer notre année !
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YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists | Tourisme Tendances | Scoop.it
Take any content marketing campaign for a travel brand and chances are it was created for YouTube or at least hosted on the platform. There's a good reason

Via Wendy Forbes
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Eight travel predictions for 2017

Eight travel predictions for 2017 | Tourisme Tendances | Scoop.it

Inspired by a wealth of data, traveller endorsements, reviews, preferences and insights as well as industry leading understanding and innovation in technology, the experts at Booking.com have shed light on major travel predictions for 2017. Among the trends of what holiday makers and business travellers can expect to experience in the year ahead:

 

  • Technology is fuelling a more demanding and impatient traveller, with 44% of travellers already expecting to be able to plan their holiday in a few simple taps of their smartphone and over half expecting their use of travel apps to increase in 2017. 
  • The bleisure boom is well and truly underway, with 2017 set to see a further upswing in the blurring lines between leisure and business travel, in addition to the value attached to workplace travel opportunities. Of the 40% of global travellers who journeyed for business this year, 46% think they will travel even more for business in 2017.
  • 45% of travellers plan to be more adventurous in their choice of destination in the coming year, while 47% would like to explore corners of the globe that none of their friends have been to. 56% of travellers would like to do more independent travel in 2017. 

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How to Create a Pinterest Showcase for Your Business : Social Media Examiner

How to Create a Pinterest Showcase for Your Business : Social Media Examiner | Tourisme Tendances | Scoop.it
Looking for a new way to show off your best pins? Discover how to build a Pinterest showcase for your business profile.

Via Murice Rodolphe
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Qantas immerses travellers in Australian destinations with new virtual reality app 

Qantas immerses travellers in Australian destinations with new virtual reality app  | Tourisme Tendances | Scoop.it

Qantas has launched a new virtual reality app, Qantas VR, giving customers an interactive way to discover and explore destinations before physically travelling there. Travellers who are curious about travelling to Australia can now experience a series of immersive 360 degree videos shot at places like Uluru, Hamilton Island and Sydney Harbour. A unique 'book now' button takes the user straight to the appropriate flight booking details page as the primary call to action. The application is designed to work for all smartphone users with a built-in VR mode for switching between 2D and a 3D mode for VR headsets. 


Via Tourism Australia , Wendy Forbes
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Nefetrip's curator insight, December 31, 2016 11:56 PM
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How Marriott’s Doing Things Differently and Digitally in China | Jing Daily

How Marriott’s Doing Things Differently and Digitally in China | Jing Daily | Tourisme Tendances | Scoop.it
No one in the travel or hospitality industries wants to miss out on the incredible billion-dollar opportunity that is the gigantic Chinese travel market, and Marriott International is no exception.
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Skyscanner sells to Ctrip for $1.75 billion

Skyscanner sells to Ctrip for $1.75 billion | Tourisme Tendances | Scoop.it
Chinese online travel giant Ctrip has made a huge move into the international marketplace with a $1.75 billion takeover of travel search site Skyscanner.
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1 in 3 consumers say brand advertising influences their purchases

1 in 3 consumers say brand advertising influences their purchases | Tourisme Tendances | Scoop.it

Some 35% of North American consumers say that ads from brands influence them to make purchases, according to a CMO Council study sponsored by Bazaarvoice. Once again, word-of-mouth outranks advertising as a purchase influencer, though, in keeping with MarketingCharts' own research into purchase influencers. MarketingCharts' study indicates that word-of-mouth outranks all paid media in stated purchase influence. In contrast to the CMO Council survey, however, MarketingCharts research indicates that TV advertising and social media ads are two of the most influential advertising media. Find out more.


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Chinese tourists drive tourism record, more than two arrivals per minute

Chinese tourists drive tourism record, more than two arrivals per minute | Tourisme Tendances | Scoop.it
Four decades ago, 10 visitors from China arrived in Australia each week. During 2016, the same number arrived every five minutes.
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Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly

Responding to TripAdvisor hotel reviews – the good, the bad, and the ugly | Tourisme Tendances | Scoop.it
When responding to reviews, some hotel managers hit the nail on the head, and others miss the mark catastrophically. Here, we discuss some real world examples.
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Airbnb demand increasingly hitting hotels, not online travel agencies

Airbnb demand increasingly hitting hotels, not online travel agencies | Tourisme Tendances | Scoop.it

The use of Airbnb is growing faster than industry commentators predicted, with hotels the main losers in the new accommodation war. A large survey and follow-up analysis by global financial services giant Morgan Stanley says that Airbnb penetration of the accommodation sector is hitting somewhere in the region of 18-19%, up from 12% last year. This marked increase in the space of just 12 months is being felt in both leisure and corporate travel, with nearly a fifth of both types having been hosted by an Airbnb member. Although growth is forecast to slow slightly over the course of the next year, penetration is likely to be at around 23-25%. Driving this still-rapid increase in usage is a combination of high traveller awareness (75% of consumers) and even higher user satisfaction rates (93%). Find out more.


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Après Airbnb, Booking et TripAdvisor... Trip.com débarque en France

Après Airbnb, Booking et TripAdvisor... Trip.com débarque en France | Tourisme Tendances | Scoop.it
Trip.com est une application de planification de voyages et de découverte. Sa technologie repose sur l'Intelligence Artificielle permettant de proposer des résultats hyper-personnalisés

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Quels outils utilisent les 280 sites nominés au Travel d’Or 2016 ? - blog iAdvize

Quels outils utilisent les 280 sites nominés au Travel d’Or 2016 ? - blog iAdvize | Tourisme Tendances | Scoop.it
Créé par Frédéric Vanhoutte, fondateur d’Eventiz, la cérémonie Travel d’Or est un prix totalement indépendant avec pour ambition depuis 2009 de récompenser les entreprises du secteur du tourisme “qui font la différence sur le web”. 13 trophées sont remis au total chaque année, avec comme première étape le vote d’une centaine de milliers d’internautes, appelés... Lire la suite »
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Improve the visuals on your hotel website to increase bookings

Improve the visuals on your hotel website to increase bookings | Tourisme Tendances | Scoop.it

High quality hotel visuals increase bookings - optimising your property's images in all places that prospects might 'see' your property (brand website, third party distribution channels and even search engines) may increase your chances of converting lookers to bookers. To keep it simple, this article outlines a few simple things that you should do to improve the quality of your visuals:

 

  1. Make your photos bigger.
  2. Add more photos.
  3. Categorise and tag your images.
  4. Include descriptive information.

 

Following these tips will improve your content score from OTAs and increase both your direct and third party booking conversion. Find out more.


Via Tourism Australia
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Fascinating map reveals tourism slogans from around the world

Fascinating map reveals tourism slogans from around the world | Tourisme Tendances | Scoop.it

A new map reveals how countries around the world sell themselves - from ‘Visit Armenia, it is beautiful', and 'Yes, it's Jordan', to more gimmicky catchphrases like 'Ukraine – It’s all about U'. Tourism boards spend millions brainstorming the perfect slogan, with suitably differing results. As seen in this map, it's interesting to learn how various countries around the world sell themselves, with several war-torn countries retaining their inviting catchphrases despite currently being off-limits to tourists. There were 38 countries where tourism slogans could not be found, including North Korea, and surprisingly, Sweden. Popular tactics for tourism slogans include wordplay - ''Morocco, Much Mor", alliteration - "Epic Estonia", and geography - Portugal's "Europe's West Coast." Find out more.


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How brands can tap into Australian and New Zealander emotions

How brands can tap into Australian and New Zealander emotions | Tourisme Tendances | Scoop.it

Facebook and TNS Australia have researched Facebook and Instagram users to investigate the emotional drivers of behaviours. Turns out, there are six different types of consumer identities which creatives can use to really establish a connection. These include:

 

  1. Daring connectors (12% of Facebook users) - desire bold one-liners, non-conformist ideas and provocative content. 
  2. Assertive connectors (10%) - want confident and assertive content, thought-leadership and a strong point of view.
  3. Clever connectors (12%) - content should be succinct and minimalist, including discerning information and thought-provoking ideas.
  4. Security-seeking connectors (12%) - desire supportive and emotive content, encompassing feel-good stories and inspirational quotes.
  5. Friendly connectors (26%) - content should be straight-forward and social-focused, sharing stories and events.
  6. Playful connectors (27%) - want playful and cheeky content featuring new trends and up-to-date information. 

 

Find out more.


Via Tourism Australia
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Réalité virtuelle, hologrammes, 3D : le musée à l'ère numérique - Cultureveille

Réalité virtuelle, hologrammes, 3D : le musée à l'ère numérique - Cultureveille | Tourisme Tendances | Scoop.it
Depuis dix ans, le numérique bouleverse le monde de la culture et particulièrement le monde muséal. Protection, préservation, restauration des œuvres, il est aussi massivement utilisé comme outil de médiation culturelle.

Via Murice Rodolphe
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Synbud : le moteur de recherche pour mettre en lien les voyageurs

Synbud : le moteur de recherche pour mettre en lien les voyageurs | Tourisme Tendances | Scoop.it
La "Start-up de la semaine" braque chaque vendredi ses projecteurs sur une jeune pousse innovante, proposant un concept nouveau et/ou une nouvelle approche d'une thématique tourisme o

Via Murice Rodolphe
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4 startups qui pourraient bousculer le voyage d’affaires

4 startups qui pourraient bousculer le voyage d’affaires | Tourisme Tendances | Scoop.it
A l’occasion de l’évènement GBTA Europe qui s’est déroulé la semaine dernière à Francfort, une table ronde s’est tenue avec un panel de quatre startups qui ont l’intention de bousculer le voyage d’affaires.
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How to burst the bubble of Airbnb Trips in two phone calls

Last week Airbnb released what is essentially its first new product since the company's inception in 2008.
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Eve-Line Boulle's curator insight, November 24, 2016 5:19 AM
"The absolute leader in peer-to-peer rentals and a flagship innovator in the share economy, Airbnb has grown into a Goliath thanks to a great idea with great execution and great design."