Tourisme Tendances
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Tourisme Tendances
Actus, tendances et innovations du e-tourisme et des voyages. News, trends and innovations in the travel industry.
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Evolution of the passenger on-board experience [INFOGRAPHIC]

Evolution of the passenger on-board experience [INFOGRAPHIC] | Tourisme Tendances | Scoop.it
SITA On Air has looked at the history and some of its own survey data to try and illustrate where the sector has come from, and what it is expected of it by passengers in 2016.
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La DGE dévoile une étude sur l’innovation dans le Tourisme

La DGE dévoile une étude sur l’innovation dans le Tourisme | Tourisme Tendances | Scoop.it
Travel On Move
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Travellers start picking brands based on mobile services

Travellers start picking brands based on mobile services | Tourisme Tendances | Scoop.it

A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis, conducted by Apteligent, carried out by way of a global survey of travellers, found around 70% would sometimes select a company if it had superior mobile capabilities. Only 9% never considered the mobile prowess of a brand based on its mobile provision. These data points align with other recently releases studies, in terms of the expectations that many consumers now have, such as that from TripAdvisor which found that over one-third of travellers wanted a hotel to offer mobile check-in. Core to what constitutes a good mobile experience can be found in three elements: load times for content and functionality (86%), simple payment process (71%) and easy navigation (63%). Find out more.


Via Tourism Australia
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Airbnb not impacting online travel agency growth

Airbnb not impacting online travel agency growth | Tourisme Tendances | Scoop.it
Airbnb has achieved the lofty accolade of being worth 25% more than global hospitality chain Hilton in just nine years.
This is one of the findings from a report by US-based 7Park Data into Airbnb and its growth and impact of rival online travel brands.
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6 Powerful Social Media Lessons from Tourism that will Boost Your Brand - Socially Sorted

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand - Socially Sorted | Tourisme Tendances | Scoop.it
We can learn a lot from the tourism industry when it comes to social media. Here are 6 Powerful Social Media Lessons from Tourism to boost your brand.

Via Wendy Forbes
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The gigantic growth of Chinese independent travellers

The gigantic growth of Chinese independent travellers | Tourisme Tendances | Scoop.it

Recent analysis fusing GfK consumer trend data with detailed travel booking insights from ForwardKeys paints a picture of six trends reshaping the Chinese outbound market. The explosive growth of the Free & Independent traveller has caused a paradigm shift in size, strategy and effectiveness for destinations and their respective travel ecosystems.

 

Only 6% of the Chinese population holds a passport yet it's already the world's number one source market.Rapid urbanisation is changing core values and travel preferences, with Chinese consumers clearly routing back to authenticity and seeking relevant offers that combine traditional values with pleasure seeking.Destinations perceived to offer unique historical and cultural experiences are the biggest winners.Embrace the Chinese millennials era - the key segment driving the global travel segment.Double digit FIT growth, 2nd and 3rd tier cities are driving opportunities.Chinese FIT travellers are looking to book earlier and stay longer.

 

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Via Tourism Australia , Eve-Line Boulle
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The hotel tech Trojan horse - Tnooz

The hotel tech Trojan horse - Tnooz | Tourisme Tendances | Scoop.it
Oh yes, a horse is on its way to Troy as you read this. Or, has it arrived?
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The killer slide (for travel marketers) in Mary Meeker's 2016 internet trends report - Tnooz

The killer slide (for travel marketers) in Mary Meeker's 2016 internet trends report - Tnooz | Tourisme Tendances | Scoop.it
Some stats on Google and Facebook's advertising prowess caught our eye in Mary Meeker's internet trends report 2016.
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Travel industry now supports nearly 10% of world's jobs

Travel industry now supports nearly 10% of world's jobs | Tourisme Tendances | Scoop.it

The travel industry employed one in 11 people in the world's working population in 2015, supporting more than 284 million jobs that contributed more than $7.2 trillion to global GDP. ..


Via Tourism Australia , Eve-Line Boulle
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Innovation, startups, and the travel industry mainstream - Tnooz

Innovation, startups, and the travel industry mainstream - Tnooz | Tourisme Tendances | Scoop.it

Innovation has become such a common buzz word it may actually be losing some of its meaning.
Despite this fact, the pace of technological change continues to accelerate requiring all companies to embrace new technology and new ways of doing business. The question remains, how can mainstream travel companies truly innovate?

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Five demands group planners have from their hotel tech providers - Tnooz

Five demands group planners have from their hotel tech providers - Tnooz | Tourisme Tendances | Scoop.it
Around $60 billion a year is generated through group bookings for the US hotel market alone and specialised tech is important to capture this business.
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5 underrated countries that should be your next destination

5 underrated countries that should be your next destination | Tourisme Tendances | Scoop.it
Iceland and Colombia may be trendy, but the world has so much more to offer.
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Voyages aux enchères : une menace pour les agences de voyages... qui dit mieux ?

Voyages aux enchères : une menace pour les agences de voyages... qui dit mieux ? | Tourisme Tendances | Scoop.it

Acheter une prestation touristique aux enchères n'est pas novateur. Ce concept connaît un succès fulgurant aux Pays-Bas et en Espagne. Une jeune start-up bordelaise souhaite tirer son épingle du jeu...

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fight-or-flight-the-transformation-of-corporate-travel-management

fight-or-flight-the-transformation-of-corporate-travel-management | Tourisme Tendances | Scoop.it
Consumerisation and rapidly evolving technology are spearheading a dramatic shift in corporate travel management. How the industry responds will determine whether these changes represent insurmountable challenge or significant opportunity.
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Tourism Academy veut devenir le champion du digital learning à l'international

Tourism Academy veut devenir le champion du digital learning à l'international | Tourisme Tendances | Scoop.it
La "Start-up de la semaine" braque chaque vendredi ses projecteurs sur une jeune pousse innovante, proposant un concept nouveau et/ou une nouvelle approche d'une thématique tourisme o
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TripAdvisor : la réservation instantanée pose question

TripAdvisor : la réservation instantanée pose question | Tourisme Tendances | Scoop.it
lechotouristique.com -
Avec le lancement de la réservation instantanée, TripAdvisor reprend les codes d’une agence en ligne. Pourquoi et comment ?

Via Gengembre Dominique
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Mydistrikt donne la parole aux locaux | Etourisme.info

Mydistrikt donne la parole aux locaux | Etourisme.info | Tourisme Tendances | Scoop.it
Le local prend tout son essor. Mydistrikt est l’un des nouveaux entrants de talent dans cet univers. A la fois réseau social et site d’initiatives de micro-blogging il confère du pouvoir aux habitants. Son initiative s’inscrit dans un mouvement plus large.
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Le web-to-store dans l’industrie touristique : la stratégie de Havas Voyage

Le web-to-store dans l’industrie touristique : la stratégie de Havas Voyage | Tourisme Tendances | Scoop.it
Selon le site Définition Marketing, l’expression web-to-store désigne le comportement d’achat par lequel le consommateur effectue une recherche d’informations sur Internet avant d’aller effectuer son achat en point de vente. La recherche peut porter sur le produit ou directement sur la localisation du point de vente le plus proche. Ce phénomène est également désigné sous les acronymes ROPO…

Via Murice Rodolphe, Eve-Line Boulle
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Eve-Line Boulle's curator insight, June 6, 6:24 AM
"La prise en compte des enjeux du web-to-store par les annonceurs s’est progressivement développée sur Internet vers 2010 et s’est accélérée avec la montée en puissance de l’Internet mobile et des applications pour smartphones."
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What is the impact of text and messaging apps on travel? 

What is the impact of text and messaging apps on travel?  | Tourisme Tendances | Scoop.it
Nearly half of U.S. travelers used text messaging and more than three in 10 used chat apps to share their travel experiences in 2015.

Via Wendy Forbes
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Innorobo : les robots qui pourraient être utiles dans le secteur du Tourisme

Innorobo : les robots qui pourraient être utiles dans le secteur du Tourisme | Tourisme Tendances | Scoop.it
Travel On Move
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Marseille Provence : l'aéroport fait appel à ses clients pour imaginer son futur

Marseille Provence : l'aéroport fait appel à ses clients pour imaginer son futur | Tourisme Tendances | Scoop.it
Pour accompagner la hausse du trafic prévue pour les années à venir, l'aéroport Marseille Provence lance d'importants travaux. Et il fait appel à ses passagers pour imaginer son futur vi

Via Murice Rodolphe
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5 often neglected truths about online travel marketing - Tnooz

5 often neglected truths about online travel marketing - Tnooz | Tourisme Tendances | Scoop.it
Travel brands have been swimming upstream against a current, focusing on 5% of their traffic and ignoring the other 95%. Why? Here are 5 truths to face.
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Kayak adds tours and activities to its travel metasearch

Kayak adds tours and activities to its travel metasearch | Tourisme Tendances | Scoop.it
Kayak.com, the metasearch giant, has launched a tours and activities channel with a few supply partners, including Viator and GetYourGuide.
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Tendance : le Marketing de Destination en première ligne | Etourisme.info

Tendance : le Marketing de Destination en première ligne | Etourisme.info | Tourisme Tendances | Scoop.it
Benchmark nouvelles pratiques et innovation de marketing de destination des acteurs du e-tourisme : Booking, Google, Airbnb, Voyages-Sncf.com, Accorhotels.com
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Instagram officialise 3 nouveaux outils pour les Pros

Instagram officialise 3 nouveaux outils pour les Pros | Tourisme Tendances | Scoop.it
“ Les comptes Instagram qui seront reconnus comme étant des entreprises recevront de nouveaux outils pour les aider à mesurer l’engagement et promouvoir leurs posts.”
Via Arobasenet, Mon-Habitat Web, Jacques Tang
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Mon-Habitat Web's curator insight, June 1, 9:16 AM

Face à la chute de l'engagement (naturel !) sur Instagram, le réseau mobile apporte quelques nouveautés pour rassurer les pros ...

Jacques Tang's curator insight, June 1, 11:33 AM
Difficile d'obtenir de l'engagement et des leads même avec de nouveaux outils, sauf si les abonnés sont au rendez-vous
DocAten's curator insight, June 2, 1:47 AM
Locowise a étudié l'engagement sur ce réseau social : http://www.arobasenet.com/2016/05/chute-engagement-instagram-3016.html