Tourisme hôtellerie
2 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by CHRISTINE LACROIX
Scoop.it!

Three marketing strategies hotels can steal from Airbnb

Three marketing strategies hotels can steal from Airbnb | Tourisme hôtellerie | Scoop.it

With no real room inventory, Airbnb has become masters of digital marketing, creating a powerful combination of earned, owned, and paid media to sell the brand. In particular, the company’s “owned media” strategy — its approach to its website, social media, and blog — offers valuable lessons for hotel marketers. Here are three things that hotels can learn from Airbnb.

more...
No comment yet.
Scooped by CHRISTINE LACROIX
Scoop.it!

Booking.com crée un site dédié aux locations de vacances

Booking.com crée un site dédié aux locations de vacances | Tourisme hôtellerie | Scoop.it
lechotouristique.com -
Avec le nouveau portail Villas.com, Booking pourrait jouer les trublions sur le marché européen des locations saisonnières, soit sur les...
more...
No comment yet.
Scooped by CHRISTINE LACROIX
Scoop.it!

Hospitality On: Stratégies tarifaires : quels prix pratiquent les hôteliers ?

Hospitality On: Stratégies tarifaires : quels prix pratiquent les hôteliers ? | Tourisme hôtellerie | Scoop.it
more...
No comment yet.