Heavily involved in destination marketing, William Bakker, chief strategist at Think! Social Media attended over a dozen tourism conferences during 2013 on four continents, including Think! Social's own SoMeT events.
Looking back at the pictures he took and the presentations he downloaded, there’s a common thread and it tells a compelling story about the future of the DMO.
Travelers are doing more online research across screens not only to plan travel but also to inspire the trips they'll take. This study examines the role of the internet, mobile devices and online video in traveler behavior and decisions.
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