Tourism Northern Territory has unveiled a shift in its domestic branding with the launch of a $1.2 million campaign selling the region as a place where you 'do'. The campaign, spanning TV, print and digital, was rolled out the 29th September. According to Tourism NT, it has shifted its messaging from vast, open spaces and landscape shots to one of experiences.
Western Australia's largest marine sanctuary, to be created in the state's north, will be jointly managed by the state and traditional owners, the government has confirmed.
At a ceremony at Camden Sound in the Kimberley on Thursday, WA Environment Minister Albert Jacob signed the first joint management agreement for a marine park with the Dambimangari Aboriginal Corporation.
The new Lalang-garram Camden Sound Marine Park will safeguard the primary calving area of humpback whales that migrate annually along the WA coast between the Antarctic and the Kimberley.
Other species to be protected include the newly-discovered snubfin dolphin, marine turtles, dugongs, saltwater crocodiles and several species of sawfish.
The park ultimately will cover more than 7000 square kilometres, or 700,000 hectares, once the park boundary is extended to the high water mark.
The agreement will also see the employment of existing indigenous rangers in the area
Qantas and Tourism Western Australia will launch a major new marketing campaign to promote the airline's services to Perth and the Qantas Walkabout Pass. The three-year global agreement between Tourism Western ...
In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution.... In keeping with Tourism Australia’s goal to build the world’s largest social media team, they are currently training close to a million people working in Australia’s tourism sector to become brand advocates for the country by empowering them with the tools and know-how marketing One of the key takeaways for social media marketers from Tourism Australia’s story: don't be afraid to test and experiment on social media. A lot of times, marketers get fearful about testing and tweaking and don’t want to fix what isn’t broke. Tourism Australia has shown us the importance of testing constantly to find what works best for your niche, your business, and your customers. Making mistakes and being transparent just adds to the social experience!... Awesome social marketing wisdom...
Victoria Australia - tourist guide about attractions, museums, art galleries, dining, and hotel accommodation. Known for its lush farms, great wineries, ocean beaches, mountains, vast deserts and more than 30 national parks.
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