TOURISM CONTENT CURATOR
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If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk | TOURISM CONTENT CURATOR | Scoop.it

The social media desk at The New York Times expanded in 2013 with the addition of three editors and a broadening of our roles in the newsroom. Beyond editing Times social media accounts, our team devotes an increasing amount of labor to working with the paper’s editors and reporters to integrate reader engagement into our most important journalism. But with nearly 5 million more people following @nytimes in 2013, more and more consumers of The Times are finding their way to our journalism using our main presence on Twitter.


For that reason, we took stock of what worked and what didn’t on @nytimes. We examined some of 2013’s most successful tweets, measured in terms of clickthroughs and retweets, to see what connects with these readers and where our investment of editorial effort really paid off (the data comes from SocialFlow, whose system the Times uses to manage some of its major Twitter accounts). We also looked at some of our strategies and tactics to encourage a variety of types of reader engagement with our journalism using Twitter.


Here are some lessons we learned in 2013 from what we did on @nytimes and other institutional Twitter accounts....


Via Jeff Domansky
FREDRICK MUTOONI's insight:

I learned three major things from this NYT article

1. Its ok to re-tweet but re-tweet targeting absent audience that may have missed your original tweet

2. Do not be opinionised on your tweets. 

3. The power of celebrities exceed that of the corporation you own or your working for

Fredrick Mutooni (Pictured) curates tourism contents and videos that educates and promotes East African Community countries tourism industry

#TourismContentCurator #GreatSafariVideos


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Jeff Domansky's curator insight, January 10, 2014 12:01 PM

The team at NY Times' Twitter accounts looks at what worked, what didn't — from running @nytimes in 2013.  Recommended reading.

Lori Wilk's curator insight, January 10, 2014 2:50 PM

As a Twitter fan  like to hear about best practices and have posted more than 19,000 Tweets ont Twitter@Successipes .Takeway from this article: "If a Tweet worked, post it again." The shelf-life of a Tweet is relatively short so re-posting a successful Tweet makes sense and either reinforces the message or reaches new people who didn't see it the first time you posted it. 

 

TOURISM CONTENT CURATOR
Fredrick Mutooni (pictured) is a USA based Tourism Content Curator  He curates and shares tourism content ideas and links  that benefits members of East African Community (Kenya, Uganda, Tanzania, Rwanda and Burundi ) https://plus.google.com/+FredrickMutooni/posts
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Visitors at Chilean safari park zoo can tickle the tummy of a lion from inside ... - Daily Mail

Visitors at Chilean safari park zoo can tickle the tummy of a lion from inside ... - Daily Mail | TOURISM CONTENT CURATOR | Scoop.it
A zoo in Chile gives thrill seekers a chance to tickle the stomach of a lion - albeit while comfy and snug in the safety of a cage mounted on a safari truck.
FREDRICK MUTOONI's insight:

Caged African SAfari

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'One lion gets killed and everyone goes crazy' Father condemned for posting picture of 7-year-old son with dead lioness replies critics | Nairasafari

'One lion gets killed and everyone goes crazy' Father condemned for posting picture of 7-year-old son with dead lioness replies critics | Nairasafari | TOURISM CONTENT CURATOR | Scoop.it
'One lion gets killed and everyone goes crazy' Father condemned for posting picture of… http://t.co/Y6AgBeH9aD http://t.co/4rBWEqPAaQ
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Tanzania Safari | Funtrip.World

Safari in Tanzania - Funtrip.World Toate imaginile au fost filmate in excursiile noastre din Tanzania . Music : Gabriel Heinrich - Rising From Ashes James ...
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The newest safari experience at the Safari Park: Trike Safari - San Diego 6

The newest safari experience at the Safari Park: Trike Safari - San Diego 6 | TOURISM CONTENT CURATOR | Scoop.it
A trainer and Bubba the warthog tell us all about the newest safari experience at the Safari Park: Trike Safari.
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Kisumu to Become EAC Commercial Capital, Uhuru Says - AllAfrica.com

Kisumu to Become EAC Commercial Capital, Uhuru Says
AllAfrica.com
The government will implement a raft of measures to revive Kisumu and make it the commercial capital of the East African Community, President Uhuru Kenyatta has said.
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Natural Wild Life Mating Lions on Safari from Travel Kenya Travel

Natural Wild Life Mating Lions on Safari from Travel Kenya Travel The best wild life video wild horses wild lions wild gazelle wild cheetah wild antelope wild tiger ...
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British photographer Peter Adams captures wildlife shots above the Okavango Delta - Daily Mail

British photographer Peter Adams captures wildlife shots above the Okavango Delta - Daily Mail | TOURISM CONTENT CURATOR | Scoop.it
London-born photographer Peter Adams was able to snap these amazing shots by leaning out of a Robinson R44 helicopter over the Okavango Delta, Botswana.
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Animal fight Crocodiles fight Gazelles safari from Travel Kenya Travel

Don't be antisocial, let your friends have some fun… LIKE this video ▻ Please SUBSCRIBE for more videos.
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ELEPHAT SHOW AT AFRICAN LION SAFARI TORONTO PT 1

elephant, elephant show, zoo, animal, safari, Toronto safari, African lion, African lion safari, kids watching elephant,
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Three Reasons Why Katavi National Park Should Be on Your Safari Bucket List

Three Reasons Why Katavi National Park Should Be on Your Safari Bucket List | TOURISM CONTENT CURATOR | Scoop.it
If any African nation suffers from an embarrassment of natural riches, it’s probably Tanzania.
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Africa Safaris and travel 2015 - Botswana, Zimbabwe & Zambia - YouTube

Africa Safaris and travel 2015 - Botswana, Zimbabwe & Zambia - YouTube | TOURISM CONTENT CURATOR | Scoop.it
The wildlife and cultural diversity of Africa...First hand account! #AfricanSafari #SafariAfrica #Explore #Discover
http://t.co/GpqaAWlTmy
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A Helicopter Safari Over Virunga National Park | Travel + Leisure

From above, the terrain of the Democratic Republic of the Congo's Virunga National Park becomes otherworldly. On display: active volcanoes, lush wildlands, ...
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Sleb Safari: Piggy and Kermit, the end of a classic love affair - the Irish News

Sleb Safari: Piggy and Kermit, the end of a classic love affair - the Irish News | TOURISM CONTENT CURATOR | Scoop.it
LAST week was a week of break ups and very little making up in Slebdom.
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Barbados: Tourism can't dodge bullets forever - Antigua Observer

Barbados: Tourism can't dodge bullets forever Antigua Observer Unless the police and politicians in Barbados get a hold of this lawless behaviour urgently, many tourists will avoid vacationing here and will opt for other destinations that are safer...
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TEAM WEMA PUPPETS on Instagram: “TOURISM CONTENT CURATOR”

TEAM WEMA PUPPETS on Instagram: “TOURISM CONTENT CURATOR” | TOURISM CONTENT CURATOR | Scoop.it
“TOURISM CONTENT CURATOR”
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Trophy hunting may lead to extinction of safari industry - The News-Press

Trophy hunting may lead to extinction of safari industry - The News-Press | TOURISM CONTENT CURATOR | Scoop.it
As animal numbers decline, impact to safari industry may lead to collapse
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My parents' Kenyan hunting safari left us with a beastly inheritance - The Globe and Mail

My parents' Kenyan hunting safari left us with a beastly inheritance - The Globe and Mail | TOURISM CONTENT CURATOR | Scoop.it
They have passed on to the eternal big-game hunting grounds. What am I supposed to do with their grisly trophies?
FREDRICK MUTOONI's insight:

I will accept the collections. I am based in New Jersey USA. As a Tourism Content Curator specialising in East Africa, your collection will add more knowlege to how African safari was then and how it is now. At that time african safari was all about hunting wild animals . Now its about consevation. You can reach me at 973-864-4118

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ELCC Erin London Top S African Safari Print Stretch Knit Casual Pullover Shirt S

ELCC Erin London Top S African Safari Print Stretch Knit Casual Pullover Shirt S | TOURISM CONTENT CURATOR | Scoop.it
Up for sale is a ELCC brand African Safari print layered stretch knit casual tee shirt top in size small. BRAND - ELCC (Erin London) FABRIC CONTENT - 98% polyester, 2% spandex.
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4 Days Tanzania Safari Lake Manyara Serengeti Ngorongoro $720.- USD

4 Days Tanzania Safari Lake Manyara Serengeti Ngorongoro $720.- USD. Starts and ends in Arusha Town. Please visit our websites: ...
FREDRICK MUTOONI's insight:

Africans cannot afford $ 740 for this trip. Now you see why Africans do not go to African Safaris in their own land

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Delaware Brew Bus taps niche in rising alcohol tourism - SFGate

Delaware Brew Bus taps niche in rising alcohol tourism - SFGate | TOURISM CONTENT CURATOR | Scoop.it
Starting at $55 per seat, the bus's boarding fee includes tours and multiple tastings at each stop, water and pretzel necklaces on the bus, souvenirs, games, trivia with prizes and a lesson in Delaware beer history.
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Uganda set to host East African Community Military Games - Shanghai Daily (subscription)

Uganda set to host East African Community Military Games
Shanghai Daily (subscription)
KAMPALA, Aug. 14 (Xinhua) -- Uganda is set to host the 9th Edition of the East African Community (EAC) Military Games on Aug.
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Spot giraffe in the heart of Kenya. Picture: iStock - The Daily Telegraph

Spot giraffe in the heart of Kenya. Picture: iStock - The Daily Telegraph | TOURISM CONTENT CURATOR | Scoop.it
AS MOUNT Kilimanjaro dominates the African skyline, I’m being taught how to jump into the air like a Maasai warrior. And I’m failing. Hard. Remember the movie White Men Can’t Jump? Well, I can confirm white women can’t, either.
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Kenya Safari Holiday Discount Voucher (40% Discount)

Kenya Safari Holiday Discount Voucher (40% Discount) | TOURISM CONTENT CURATOR | Scoop.it
For a country of its size, Kenya sure packs a lot in: mountains and deserts, colourful tribal culture, beaches and coral reefs, and some of Africa’s best wildlife attractions.
In fact, to say Keny
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We are headed back to Africa | East African Photo Safari 2015

We are headed back to Africa | East African Photo Safari 2015 | TOURISM CONTENT CURATOR | Scoop.it
We are heading back to Africa in 2015! We will be leading an East African Photo Safari 2015 through Kenya and Uganda! 18 days of exciting wildlife!
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Selestinus Emanuel on Twitter

Selestinus Emanuel on Twitter | TOURISM CONTENT CURATOR | Scoop.it
Wildlife watching accounts for 80% of all African tourism.
VISIT TANZANIA. pic.twitter.com/hKEOcCkiqe
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