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Innovation and trends in tourism
Scouting new trends, products and services in Tourism (French-English-German). Web: www.hevs.ch / www.tourobs.ch / www.etourism-monitor.ch
Curated by Roland Schegg
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Les vacances multigénérationnelles, une nouvelle tradition

Les vacances multigénérationnelles, une nouvelle tradition | Innovation and trends in tourism | Scoop.it
Ils aiment réunir leur clan pour prendre des vacances, essaient de le faire chaque année et y accordent une bonne part de leur budget de voyage. Voici un portrait des amateurs américains de vacances multigénérationnelles.
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Compte-rendu (2e partie) Next Tourisme 2015

Compte-rendu (2e partie) Next Tourisme 2015 | Innovation and trends in tourism | Scoop.it
La semaine dernière Stéphanie vous faisait un premier compte-rendu de la conférence Next Tourisme du 9 avril 2015. Aujourd’hui, je vous propose de revenir sur les échanges de l’après-midi centrés sur l’innovation.
Le premier thème concernait les problématiques autour du multi-écrans. Tout au long du cycle décisionnel le touriste bascule allègrement d’un écran à l’autre (ordinateur, tablette, smartphone…). Il peut commencer sa recherche sur l’écran d’un ordinateur, la poursuivre sur une tablette et in fine faire sa réservation sur son téléphone mobile ou sur son ordinateur. Les parcours clients sont ainsi multiples et de plus en plus complexes.
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La révolution du tourisme collaboratif passera-t-elle par les agences de voyages ?

La révolution du tourisme collaboratif passera-t-elle par les agences de voyages ? | Innovation and trends in tourism | Scoop.it
Airbnb, Blablacar, Drivy... Ceux que vous considérez comme vos concurrents, deviendront-ils des partenaires ? Quels sont les intérêts pour les professionnels du tourisme à collaborer avec les acteurs de l’économique dite collaborative ? i-tourisme a mené l'enquête.
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Hotels' Lessons For Marketing to Multi-Generational Travelers

Hotels' Lessons For Marketing to Multi-Generational Travelers | Innovation and trends in tourism | Scoop.it
Multi-generational travel needs to be viewed with the same importance as the luxury travel market but treated with the definition it deserves so all generations walk away with an enjoyable vacation experience.
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The Chinese Millennial Traveller

The Chinese Millennial Traveller report, the third in WYSE Travel Confederation’s Millennial Traveller series, provides a unique insight into the habits, spending, satisfaction levels and travel styles of Chinese travellers born between the early 1980s and 2000s.
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Top trends driving the future of marketing

Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Forbes looks at 10 trends that are going to have the biggest impact on the future of marketing.
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More millennials traveling with family

New research suggests the generational cohort, which thus far has been characterized as individuals seeking unique experiences on their own terms, is even more interested in traveling with family members than preceding generations.
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Innovation : la gestion hôtelière assistée par ordinateur

Innovation : la gestion hôtelière assistée par ordinateur | Innovation and trends in tourism | Scoop.it
Il n’est pas un seul domaine de l’exploitation hôtelière qui ne s’appuie - peu ou prou - sur la technologie, les outils ou les applications qui facilitent la saisie des données et leur exploitation. Qu’il s’agisse de la gestion basique de l’exploitation, incluant la réservation, l’accueil, la facturation, la connectivité, qui recherche l’outil universel, ou qu’il s’agisse des outils de réflexion stratégique, pour optimiser le Revenue management, autoriser le Chanel management, simplifier le Facility management et les ressources humaines.
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Le design de services… au service de l’expérience client!

Le design de services… au service de l’expérience client! | Innovation and trends in tourism | Scoop.it
Le design de services invite à développer des occasions d’innovation et d’amélioration du service en adoptant une approche centrée sur l’utilisateur. Il permet aux entreprises d’améliorer l’expérience du client tout au long de son parcours.
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The Evolution of the Spa and Wellness Vacation

The Evolution of the Spa and Wellness Vacation | Innovation and trends in tourism | Scoop.it
Recently, we came out with a report in our Skift Trends series, Health and Wellness in the Travel Industry. Below is an extract. Get the full report here
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Speed of Uber's Growth Shown in Business Traveler Expense Accounts

Speed of Uber's Growth Shown in Business Traveler Expense Accounts | Innovation and trends in tourism | Scoop.it
Worry about its impact on jobs, or quibble with its tactics, but give Uber this: The ride-hailing startup is taking over transportation within cities at st
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Tech Innovations Behind the Rise of Smart Mobility

Tech Innovations Behind the Rise of Smart Mobility | Innovation and trends in tourism | Scoop.it
Editor's Note: Last month Skift started a new three-part series on the digital and mobile transformation of transportation, the changing face of cities, an
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Bridging the gap between business and leisure

Bridging the gap between business and leisure | Innovation and trends in tourism | Scoop.it
Bleisure, the combination of business and leisure, is supposed to be one of the biggest trends in the travel industry during the next few years.
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Werbebudget, das sich dem Wetter anpasst? Google Software macht es möglich

Werbebudget, das sich dem Wetter anpasst? Google Software macht es möglich | Innovation and trends in tourism | Scoop.it
Das Problem mit dem Wetter: Das Bundesland Brandenburg, das durch seine Lage rund um die Bundeshauptstadt Berlin stark vom wetterbedingten Kurzurlaub gekennzeichnet ist, stand wie viele Werbetreibende vor einem Problem. Ist das Wetter am Wochenende schön, steigt die Nachfrage nach Ausflugszielen, ist das Wetter schlecht, sinkt die Nachfrage. Bisher konnten die Marketingaktivitäten nicht kurzfristig verändert werden, dadurch ging Potenzial verloren. Die Lösung ist eine Innovation aus Österreich: Auf Basis der Wettervorhersage für das Wochenende werden die Kampagnenbudgets bei Google AdWords angepasst. Es wird mehr Budget bei guter Vorhersage und weniger Budget bei schlechter Vorhersage verbraucht.
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Parcs d’aventure : Les activités aériennes se diversifient

Parcs d’aventure : Les activités aériennes se diversifient | Innovation and trends in tourism | Scoop.it
Parcours dans les arbres, tyroliennes extrêmes, structures aériennes spectaculaires, l’offre de produits en plein air incitant les gens à faire preuve d’agilité et à braver les hauteurs se propage, se diversifie et rivalise d’ingéniosité et de...
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Building the future of tourism through innovation

Building the future of tourism through innovation | Innovation and trends in tourism | Scoop.it
The travel and hospitality industry has been delivering great service for long time. Tourism is one of the greatest global industries, improving according to the continuous changes in tourism trends and consumer preferences. It is this need to change that makes the concept of innovation a vital concern for tourism firms of all sizes – they need to stand out from the strong competition with successful and profitable operations.

However, the importance of innovation has long been underestimated in service activities. In contrast to drastic innovations in industrial sectors, innovations in services and tourism were usually secondary. With limited capital allocations for innovation,  it has been excluded from the scope of government interest, actions and policies.
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Pourquoi Airbnb se contente de la vente directe

Pourquoi Airbnb se contente de la vente directe | Innovation and trends in tourism | Scoop.it
Chiffres clés 2014, distribution via les agences, taxe de séjour... : Nicolas Ferrary, directeur France d'Airbnb, aborde tous ces sujets...
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Senioren als Zielgruppe: Reif und anspruchsvoll

Senioren als Zielgruppe: Reif und anspruchsvoll | Innovation and trends in tourism | Scoop.it
Es lohnt sich für Unternehmen, ihre Geschäfte auf Senioren auszurichten. Diese Zielgruppe wird immer grösser. Ältere Menschen sind zudem bereit, für spezialisierte Produkte Geld auszugeben.
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BlaBlaCar consolidates ride-sharing market with Carpooling acquisition

BlaBlaCar consolidates ride-sharing market with Carpooling acquisition | Innovation and trends in tourism | Scoop.it
Significant shift in the ride-sharing sector with a deal announced today that will see Carpooling acquired by BlaBlaCar.
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Blablacar absorbe son principal concurrent européen

Blablacar absorbe son principal concurrent européen | Innovation and trends in tourism | Scoop.it
Le site de covoiturage, qui a levé 100 millions de dollars l’an passé, donne un coup d’accélérateur à sa...
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What Alternative Travel Is Teaching Mainstream Brands About Connections

What Alternative Travel Is Teaching Mainstream Brands About Connections | Innovation and trends in tourism | Scoop.it
The alternative travel industry has grown from once-small networks of travelers exchanging apartments and cars into a global movement. And it is having a s
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Millennials willing to sacrifice comfort for cheaper travel

Hipmunk released its second annual report on Millennial travelers last week, probing the habits of 1,400 18-34 year olds. The study revealed some interesting trends ranging from the obvious to the quizzical among young people coming of age in the travel industry.
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Uber usage soars among business travelers

Despite its fair share of bad publicity and bans by several European countries, the number of American business people expensing trips in Uber cars has tripled over the last year. At the current rate of growth of expensed rides, Uber ridership will surpass taxi rides by the end of the year. - See more at: http://hotelmarketing.com/index.php/content/article/uber_usage_soars_among_business_travelers#sthash.nI4V3ZLR.dpuf
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Encourager les touristes à voir plus loin que la ville

Encourager les touristes à voir plus loin que la ville | Innovation and trends in tourism | Scoop.it
Pendant que le tourisme urbain gagne en popularité, plusieurs régions élaborent des stratégies afin d’attirer une partie de cette clientèle dans leur campagne.
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Voluntourism Isn't Always as Bad as It Sounds

Voluntourism Isn't Always as Bad as It Sounds | Innovation and trends in tourism | Scoop.it
Combining volunteering with tourism may seem like a good idea on the surface, but it is usually an excuse for a tour provider to overcharge participants
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