Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
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Destinations establish way of measuring ROI of social media

Destinations establish way of measuring ROI of social media | Tourism Social Media | Scoop.it

Destinations are some of the most prolific users of social media - using a wide number of channels and often backed by hefty levels of marketing spend. However, how does a destination establish if its efforts with social media are worth all the messages on Twitter, pictures on Instagram, videos on YouTube and interacting on Facebook? Think, a social media agency that works with tourism boards and DMOs around the world has developed what it claims is a measurement standard for organisations to use when they want to evaluate the success of a social media campaign. In its simplest form, DMOs work from three elements:


  • Total expenditure of a visitor.
  • Multiply it by a percentage that represents a social media channel's influence on purchasing.
  • Combine with consumer interactions across a channel.


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Via Tourism Australia
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Online Marketing & Social Media Strategies for Travel Summit: Europe 2011

Infographic: How are travel brands using social media to achieve ROI?

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