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Promoted posts will be the key to success on Facebook in 2013. They are more valuable than other forms of advertising on Facebook — or anywhere.
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Theres no doubt Promoted posts have helped companies beat the limitations Facebooks edgerank but i think the key to success on Facebook in 2013 will be utlising great visual content and a mixture of the dfiferent ad formats inc page posts and sponsored stories -what do you think ?