Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Rescooped by Wendy Forbes from The Insight Files
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Building digital assets in the tourism industry

Building digital assets in the tourism industry | Tourism Social Media | Scoop.it

It is now time for tourism marketing executives to shift tactical executions to focus more on building and creating content that is owned and to view social media as a means of distribution rather than an online marketing tactic in its own right. Strategies centred around creating a strong online presence for hotels are required. 


  • Content: At the centre of your owned media strategy is content - content should be informative, interesting and compelling.
  • Variety: There should be a variety of content in your owned media strategy.
  • Websites: Too much focus has been on factual and functional brand values rather than emotive brand benefits.
  • Blogs: Blogs with personal stories that talk directly to your personas and their trigger points can result in your brand making it to the consideration set in a competitive market.
  • Email lists: Implement a balanced combination of great stories, videos and imagery as well as genuine offers. 
  • Social media as a distributor to owned content: social media signals mean the search engines pick up on your authority and influence and you will be more likely to be connected with your customers in semantic search. 

Via Tourism Australia
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Rescooped by Wendy Forbes from The Insight Files
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The Heat is On: Five Online Travel Trends Set to Explode

The Heat is On: Five Online Travel Trends Set to Explode | Tourism Social Media | Scoop.it

The global economy is uncertain at best, travel is a hyper-competitive landscape with new services and products launching daily and the travel consumer is becoming ever more savvy, fickle and demanding. In this environment how can travel companies possibly survive, let alone thrive?

 

With less than one week to go before the EyeforTravel team head to Las Vegas for TDS North America we consider the most pertinent emerging themes in online travel and consult some of the events most exciting speakers for their expert insights and predictions.

 

1. Get ready for a mobile-only world

2. Four ‘C’s to think about: convergence, commerce, content and how these impact customer behaviour will be an ongoing theme

3. Big data, personalisation and being relevant is key in the marketing battle

4. Revenue management: it may not be sexy but it’s essential

5. Think new markets. Think new customers. Think ‘glosolomo’


Via Tourism Australia
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