Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Golf tourism more valuable than average Irish visitors

Golf tourism more valuable than average Irish visitors | Tourism Social Media | Scoop.it
Research conducted by Ireland’s tourism authority Failte Ireland recently found that a tourist who golfs is about three times more valuable than the average tourist in Ireland.

 

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Hobbit brings increased tourism to New Zealand

Hobbit brings increased tourism to New Zealand | Tourism Social Media | Scoop.it
Peter Jackson, native of New Zealand, turned his homeland into the magical world of Middle-Earth for the Lord of the Rings trilogy. This created a destination for tourists who are arriving in large-masses like never-before.
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Solo travel | Travel Agent Central

Solo travel | Travel Agent Central | Tourism Social Media | Scoop.it
Travel industry is adjusting to accommodate the needs of a new breed of solo travelers.
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Rainforest Alliance's Tourism Verification Standard Recognized by GSTC

Rainforest Alliance's Tourism Verification Standard Recognized by GSTC | Tourism Social Media | Scoop.it

“Travelers and agencies need simple tools to find and purchase sustainable travel offerings,” said Leilani Latimer, GSTC board member and director of sustainability initiatives at Sabre Holdings, the parent company of Travelocity. “The global sustainable tourism criteria helps by harmonizing the numerous global certification programs in the marketplace to provide travelers with clear and trustworthy sustainable travel choices.

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Britain Names Victoria Beckham Ambassador for New Tourism Campaign

VisitBritain has named Victoria Beckham, designer and style-icon, as an international ambassador for the new Britain’s “Great” Campaign, which will focus on showcasing the best of Britain.

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Kayak integrating TripAdvisor hotel ratings and reviews, downplaying others

Kayak integrating TripAdvisor hotel ratings and reviews, downplaying others | Tourism Social Media | Scoop.it
Kayak began integrating TripAdvisor's 60 million hotel reviews and ratings on Kayak.com and Kayak UK, and plans to introduce them globally.
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TripAdvisor for Destination Marketing Organizations

TripAdvisor for Destination Marketing Organizations | Tourism Social Media | Scoop.it

 While the majority of content is traveler-generated, if you're a tourism bureau you have a variety of options to contribute content of your own, to enhance existing content and to promote your destination.

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$1M national Pure Michigan campaign to showcase business and tourism in Washtenaw County

$1M national Pure Michigan campaign to showcase business and tourism in Washtenaw County | Tourism Social Media | Scoop.it
Washtenaw County will be at the center of a new $1 million national advertising campaign planned to showcase the area's opportunities for business and tourism.
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Platform lets Korean SMBs offer free public wifi in exchange for user activity

Platform lets Korean SMBs offer free public wifi in exchange for user activity | Tourism Social Media | Scoop.it
Waffle is a Korean platform that lets cafes and other small businesses give their customers free public wireless in exchange for checking in with Facebook or Twitter or answering a short quiz or survey.
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Travel Sites On Facebook Deliver Mixed Results

Travel Sites On Facebook Deliver Mixed Results | Tourism Social Media | Scoop.it

Trying to go beyond the limitations of the “Like” as a standard metric for social media, a new Compete study combines a variety of measures to assess the success of online travel brands on Facebook.

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How to Avoid Social Media Outrage

How to Avoid Social Media Outrage | Tourism Social Media | Scoop.it
What happens in 2012 and beyond? The customer can immediately, in the height of anger, leave a negative review on a mobile application.
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Why destination marketing providers need to think more like Google, Apple and Facebook

Why destination marketing providers need to think more like Google, Apple and Facebook | Tourism Social Media | Scoop.it
The current DMO technology-pricing model is killing the sector and making destination marketers increasingly irrelevant.
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Initiative to educate Montanans on tourism benefits

Initiative to educate Montanans on tourism benefits | Tourism Social Media | Scoop.it

Members of Montana's travel and tourism industry have launched a new initiative to help raise awareness about the economic impact the industry has across the state, in advance of the 2013 Montana Legislature.

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The Quick and Dirty Guide to Tumblr for Small Business

The Quick and Dirty Guide to Tumblr for Small Business | Tourism Social Media | Scoop.it
Here's a handy guide to help your business get started on Tumblr. There are tips and a handful of great blogs to learn from.
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Kayak Partners With Trip Advisor To Integrate 60 Million Travel Reviews

Kayak Partners With Trip Advisor To Integrate 60 Million Travel Reviews | Tourism Social Media | Scoop.it

Kayak is boosting its hotel search today with the integration of hotel reviews from TripAdvisor into search results. Via an agreement with the reviews giant, Kayak will be integrating all all TripAdvisor reviews into the Kayak Hotel Search. Simply put, when you search for a hotel on Kayak, all of the over 60 million TripAdvisor reviews will be included in the KAYAK search results.

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Five golden rules of social media ROI in the travel industry

Five golden rules of social media ROI in the travel industry | Tourism Social Media | Scoop.it
Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? Erm, guys?
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Golf, Meet Social Media: PGA Tour Gets First Branded Hashtag

Golf, Meet Social Media: PGA Tour Gets First Branded Hashtag | Tourism Social Media | Scoop.it

Golf has been slow to adopt social media, but the brand TaylorMade has its players wearing hashtags at a tournament, a PGA first.

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Google Plus for Hotel Marketing: The Quick Guide

Google Plus for Hotel Marketing: The Quick Guide | Tourism Social Media | Scoop.it

In this quick guide, we’re going to look at some practical ways your hotels could use Google Plus. The genesis of this article was my conversation with Chris Brogan and the Roger Smith team (full story here), and I highly recommend you read Chris’s book, Google Plus for Business, for a complete introduction.


Via Aris Spanos
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How Discover America Sets Out To Rebrand The Country For Tourists

How Discover America Sets Out To Rebrand The Country For Tourists | Tourism Social Media | Scoop.it

So long, star-spangled bravado. After the first decade of the century saw the United States' share of global-travel spending plummet from 17.2% to just 11.6%, Congress is initiating a new marketing campaign to give America a makeover.

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Ohio Tourism ads earn return on investment

Ohio Tourism ads earn return on investment | Tourism Social Media | Scoop.it

Ohio earned a 14-to-1 return on a state tourism advertsing campaign that ran last year.

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Contiki Buys Into Social Media With Sykora, You Tube Deal

Contiki Buys Into Social Media With Sykora, You Tube Deal | Tourism Social Media | Scoop.it

Contiki has literally bought into social media, paying YouTube "sensation" Nadine Sykora to use and promote its youth coach products on the video site.

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Experiential travelers crave authenticity

Experiential travelers crave authenticity | Tourism Social Media | Scoop.it

Our analysis of trends in tourism patterns that impact our industry covers a number of tourism profiles, all of which highlight the key drivers for these segments of visitors. These profiles often run across income brackets. One profile that we anticipate will continue to strengthen through 2012 is the “Experiential Traveler.”

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Wi-Fi is tops while turndown is thing of the past

54% of travelers have canceled reservations because they found better amenities elsewhere.

TripAdvisor, Inc. announced the results of its first-ever 360 degree survey, which reveals U.S. lodging trends according to those who know them best: travelers and hospitality business owners and managers.

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Visitor center makes out on Facebook for Valentine kiss-fest

Visitor center makes out on Facebook for Valentine kiss-fest | Tourism Social Media | Scoop.it
"Sexy, crazy, funny" goes the description --Talk about a creative and potentially sizzling promotion of a destination for Valentine's Day.
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iVisitorGuide: VisitBritain unveils £25 million image campaign

iVisitorGuide: VisitBritain unveils £25 million image campaign | Tourism Social Media | Scoop.it

Britain’s Culture Secretary Jeremy Hunt launched VisitBritain’s largest ever image campaign last week.

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