Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC]

50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC] | Tourism Social Media | Scoop.it
If you're debating the power of social media for branding, here's more proof that it matters.

Via Mike Cunningham
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Facebook Offers Are No Longer Free

Facebook Offers Are No Longer Free | Tourism Social Media | Scoop.it
Increasing revenue is agenda item one, two, and three at Facebook HQ these days.

Via Mike Cunningham
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Hotel websites linking to reviews

Hotel websites linking to reviews | Tourism Social Media | Scoop.it

The reviews on sites such as TripAdvisor may not all be rosy, but hotels can benefit from allowing potential guests to see other travelers' opinions.

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Destinations failing to utilise technology to attract and engage visitors

Destinations failing to utilise technology to attract and engage visitors | Tourism Social Media | Scoop.it
Destinations - and those charged with promoting cities or countries - do not understand how to exploit the vast array of technology and techniques to attract visitors.

Via Francesco Pintus, Maria Cristina Terenzio
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Singapore Tourism Board teams up with TripAdvisor on destination web portal

Singapore Tourism Board teams up with TripAdvisor on destination web portal | Tourism Social Media | Scoop.it

Singapore Tourism Board teams up with TripAdvisor on destination web portal YourSingapore.com and TripAdvisor’s Singapore City Guides mobile application. The Singapore Tourism Board (STB) has teamed up with TripAdvisor™ to provide fresh traveller content on YourSingapore.com. The destination web portal will now display TripAdvisor ratings, reviews and opinions on Singapore’s restaurants, attractions and shopping.

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The Engagement Marketing Cycle | Visual.ly

The Engagement Marketing Cycle | Visual.ly | Tourism Social Media | Scoop.it

For SMEs, Engagement Markeing is all about growing th 99% of ther business that comes from repeat sales and word of mouth referrals.


Via Tourism Australia
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Curing an Olympic hangover

Curing an Olympic hangover | Tourism Social Media | Scoop.it
The last three cities to host the Olympics saw big drops in tourism after the Games. VisitBritain is determined to shake that legacy.
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10 Facebook Marketing Features You Might Have Missed

10 Facebook Marketing Features You Might Have Missed | Tourism Social Media | Scoop.it

Because Facebookis the largest of all the social networks, many types of businesses can benefit from building an audience with a business page. If Facebook is part of your marketing plan, following are some tactics to boost results.

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Human brochures - another twist on the way to promote destinations using social media | Tnooz

Human brochures - another twist on the way to promote destinations using social media | Tnooz | Tourism Social Media | Scoop.it
Marketers have tried all sorts of complicated and often clever ways of getting travellers to talk about the destinations they represent, with mixed results.
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HotelMe attracts $3M in funding and USA Today as partner for unique hotel review site

HotelMe attracts $3M in funding and USA Today as partner for unique hotel review site | Tourism Social Media | Scoop.it

USA Today and parent company Gannett partnered with HotelMe to soft launch a hotel review site that takes a novel twist to the fake review issue: Two dozen hotel brands have signed on to verify whether review writers actually stayed at the property regardless of how or where they booked the room.

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10 gems from Reuters' social media 'cheat sheet'

10 gems from Reuters' social media 'cheat sheet' | Tourism Social Media | Scoop.it
Though the guide by the news organization's social media editor is intended for journalists, communicators can definitely gain insight from it as well.

Via Rebecca Downing
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Travelocity caters to last-minute travelers with new iPhone app

Travelocity caters to last-minute travelers with new iPhone app | Tourism Social Media | Scoop.it

Online travel agent Travelocity’s lastminute.com is continuing to push mobile sales through a new iPhone application that lets users book hotel rooms.

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Area cities aren't embracing Waco, Texas Area tourism marketing plan

The city of Waco, TX is pushing ahead with a regional marketing campaign that aims to bring more tourists to the area by advertising the Heart of Texas as a whole.

 

But plans may have to be scaled back unless more local cities jump on board.

Of the six other McLennan County cities asked to contribute funds, only McGregor and Bellmead have committed to the project.

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Wayne County Tourism bureau offers photo contest

Wayne County Tourism bureau offers photo contest | Tourism Social Media | Scoop.it

The Wayne County Convention and Tourism Bureau is encouraging area residents to get their cameras clicking again.

 

The bureau is sponsoring a fall photo contest. Its spring contest netted 300 photos. 

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Traveller types based on social media and technology habits [INFOGRAPHIC]

Traveller types based on social media and technology habits [INFOGRAPHIC] | Tourism Social Media | Scoop.it
Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking?
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Queensland Tourism launches new advertising campaign based on popular driving game

Queensland Tourism launches new advertising campaign based on popular  driving game | Tourism Social Media | Scoop.it

Tourism Queensland has launched a shoulder season campaign to promote Queensland to Queenslanders, with 320 accommodation operators providing cut rate deals.

 

The campaign, titled I Spy, plays on the nostalgia of drive holidays many of today's parents had when they were children in the hope that many of the hard hit regional areas of Queensland will receive a boost.

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8 Social media tools for restaurant operators

8 Social media tools for restaurant operators | Tourism Social Media | Scoop.it

Restaurant marketing and the food service industry has been a professional passion of mine throughout my career. In terms of social media, local marketing and Web marketing, I think this industry is poised for some incredible gains over the next few years. Restaurant marketers, however, must now start to examine a new set of tools and how figure out how those tools fit within existing systems in both their corporate organizations as well as throughout their franchise networks.

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NH tourism industry expects 'spectacular' fall foliage

NH tourism industry expects 'spectacular' fall foliage | Tourism Social Media | Scoop.it

With today marking the first day of fall, some people in Southern New Hampshire may start to notice the green leaves slowly changing colors. But farther north, tourism officials and merchants are seeing green of a different kind.

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6 Pinterest Analytics Tools to Supercharge Your Influence

6 Pinterest Analytics Tools to Supercharge Your Influence | Tourism Social Media | Scoop.it
We've gathered six services that measure a wide range of Pinterest engagement metrics.

Via Suzanne Axt
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TRIPADVISOR SURVEY REVEALS THREE QUARTERS OF U.S. TRAVELERS SHARING TRIP EXPERIENCES ON SOCIAL NETWORKS

TRIPADVISOR SURVEY REVEALS THREE QUARTERS OF U.S. TRAVELERS SHARING TRIP EXPERIENCES ON SOCIAL NETWORKS | Tourism Social Media | Scoop.it
TripAdvisor®, the world’s largest travel site, today announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks.

 

Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a travel research site such as TripAdvisor for travel inspiration.

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The Rise of Social Sharing Means a Rise in Hotel Marketing

The Rise of Social Sharing Means a Rise in Hotel Marketing | Tourism Social Media | Scoop.it

Over 27 million pieces of content are shared daily online. That’s a lot of sharing! The rise of content sharing via social media in recent years is something all hotel marketers should be paying close attention to. If handled correctly, social media and encouraging others to share your hotel’s story can be a very powerful way to extend your marketing to an even broader audience.

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Four Seasons pushes reopening of Toronto property via city imagery contest

Four Seasons pushes reopening of Toronto property via city imagery contest | Tourism Social Media | Scoop.it

Four Seasons Hotels and Resorts is raising awareness for the reopening of its Toronto property at a new location by holding a contest via the Instagram mobile application for the chance to win a $1,000 Four Seasons gift card.

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Scaling Up Social Media

Scaling Up Social Media | Tourism Social Media | Scoop.it
A survey of senior marketers reveals three capabilities for building better online consumer relationships.

Burberry Group PLC has a rich heritage that would make many other companies envious. For more than 150 years, this luxury apparel company could credit its success to its instantly recognizable brand and timeless yet contemporary designs. But today a new defining element has come to the fore: branded digital and social media experiences. Just look at how dramatically Burberry has reimagined its fashion shows, once effectively off-limits to the brand’s many admirers. Today Burberry streams its shows to its fans on Facebook (12.8 million as of May 2012) and its audience on YouTube (13.3 million unique video views and about 35,000 subscribers to its channel as of May 2012). Partnering with Twitter, the company created the “Tweetwalk,” a real-time feed that showcases new designs just before they hit the runway. This gave Burberry’s Twitter followers (978,000 as of May 2012) unique “see it first” access. By leveraging these platforms, Burberry has turned its fashion shows into content-rich social experiences that engage millions of fans and interested consumers, rather than just a few industry insiders.


Full article: http://www.strategy-business.com/article/00130?gko=51a51



Via Tourism Australia
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Can new life be breathed into QR codes as travel and tourism initiatives take off?

Can new life be breathed into QR codes as travel and tourism initiatives take off? | Tourism Social Media | Scoop.it
There are many that have written off quick response (QR) codes as having no real value going forward especially with the emergence of other technologies such as near field communication.

And, it’s true that many QR codes applications to date have been impractical or don’t seem to have had much thought behind them.

It might be too soon to consign them to the scrap heap however as a number of current initiatives demonstrate a bit more creativity and initiative.

 

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Traveler Engagement on Social Sites May Thrive, But What About Bookings? | Travel Research - Industry Events - PhoCusWright Conference

Traveler Engagement on Social Sites May Thrive, But What About Bookings? | Travel Research - Industry Events - PhoCusWright Conference | Tourism Social Media | Scoop.it

Social networks like Facebook have attracted massive users bases, and a strategically managed social media presence has become de rigueur in the travel industry. However, companies are still struggling to determine how best to harness the medium. Is it a distribution channel, a customer service tool, a marketing and branding platform, a referral and lead-generation service, or perhaps all of the above? Travelers are clearly engaging in social platforms, and often for travel, but social's influence on the buying decision is less clear.

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