Singapore Tourism Board teams up with TripAdvisor on destination web portal YourSingapore.com and TripAdvisor’s Singapore City Guides mobile application. The Singapore Tourism Board (STB) has teamed up with TripAdvisor™ to provide fresh traveller content on YourSingapore.com. The destination web portal will now display TripAdvisor ratings, reviews and opinions on Singapore’s restaurants, attractions and shopping.
Because Facebookis the largest of all the social networks, many types of businesses can benefit from building an audience with a business page. If Facebook is part of your marketing plan, following are some tactics to boost results.
USA Today and parent company Gannett partnered with HotelMe to soft launch a hotel review site that takes a novel twist to the fake review issue: Two dozen hotel brands have signed on to verify whether review writers actually stayed at the property regardless of how or where they booked the room.
Tourism Queensland has launched a shoulder season campaign to promote Queensland to Queenslanders, with 320 accommodation operators providing cut rate deals.
The campaign, titled I Spy, plays on the nostalgia of drive holidays many of today's parents had when they were children in the hope that many of the hard hit regional areas of Queensland will receive a boost.
Restaurant marketing and the food service industry has been a professional passion of mine throughout my career. In terms of social media, local marketing and Web marketing, I think this industry is poised for some incredible gains over the next few years. Restaurant marketers, however, must now start to examine a new set of tools and how figure out how those tools fit within existing systems in both their corporate organizations as well as throughout their franchise networks.
With today marking the first day of fall, some people in Southern New Hampshire may start to notice the green leaves slowly changing colors. But farther north, tourism officials and merchants are seeing green of a different kind.
TripAdvisor®, the world’s largest travel site, today announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks.
Forty-two percent use social channels for travel planning while 40 percent do so for travel inspiration. Sixty-four percent most often refer to a travel research site such as TripAdvisor for travel inspiration.
Over 27 million pieces of content are shared daily online. That’s a lot of sharing! The rise of content sharing via social media in recent years is something all hotel marketers should be paying close attention to. If handled correctly, social media and encouraging others to share your hotel’s story can be a very powerful way to extend your marketing to an even broader audience.
Four Seasons Hotels and Resorts is raising awareness for the reopening of its Toronto property at a new location by holding a contest via the Instagram mobile application for the chance to win a $1,000 Four Seasons gift card.
A survey of senior marketers reveals three capabilities for building better online consumer relationships.
Burberry Group PLC has a rich heritage that would make many other companies envious. For more than 150 years, this luxury apparel company could credit its success to its instantly recognizable brand and timeless yet contemporary designs. But today a new defining element has come to the fore: branded digital and social media experiences. Just look at how dramatically Burberry has reimagined its fashion shows, once effectively off-limits to the brand’s many admirers. Today Burberry streams its shows to its fans on Facebook (12.8 million as of May 2012) and its audience on YouTube (13.3 million unique video views and about 35,000 subscribers to its channel as of May 2012). Partnering with Twitter, the company created the “Tweetwalk,” a real-time feed that showcases new designs just before they hit the runway. This gave Burberry’s Twitter followers (978,000 as of May 2012) unique “see it first” access. By leveraging these platforms, Burberry has turned its fashion shows into content-rich social experiences that engage millions of fans and interested consumers, rather than just a few industry insiders.
Social networks like Facebook have attracted massive users bases, and a strategically managed social media presence has become de rigueur in the travel industry. However, companies are still struggling to determine how best to harness the medium. Is it a distribution channel, a customer service tool, a marketing and branding platform, a referral and lead-generation service, or perhaps all of the above? Travelers are clearly engaging in social platforms, and often for travel, but social's influence on the buying decision is less clear.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.