Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Wildfires Burning Up Tourism Dollars

Of all the popular attractions that welcome visitors to Florida’s Okefenokee Swamp – including cycling, overnight canoe trails and guided boat tours - wildfires are not among them. When events such as these dominate the headlines, cancelled plans, travelers’ frantic phone calls – or simply no phone calls at all – often herald a screeching halt to business.

 

But like so many busy tourist areas in the south and southwest associated with the free-running blazes at this time of year, this region often struggles more with perceptions than actual perils that demand a business shutdown. And right or wrong, damage to tourists’ widely held beliefs about wildfires is still a form of destruction to be reckoned with.

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Summer breezes in with aviator glasses and Instagram at Element Hotels | Tnooz

Summer breezes in with aviator glasses and Instagram at Element Hotels | Tnooz | Tourism Social Media | Scoop.it

If pictures are indeed worth a 1,000 words, then sharing them on Twitter via Instagram must translate into tons of marketing merit.


That’s what the marketing guru’s at Starwood’s Element Hotels hope for, at least, as they have created a social media-oriented promotion timed to coincide with North America’s Summer Solstice, which occurs at 7:09 p.m.

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Colorado launches new tourism campaign

Colorado has a new tourism marketing campaign, and it may be different enough to draw more paying customers to the state.

 

Several officials from the Colorado Tourism Office were in Vail on Thursday to talk about the campaign — called “Come to Life” — and explain how local businesses can benefit from the state effort.

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Yelp Joins Bing Search Engine And Apple Maps - Ignore At Your Own Risk

Yelp Joins Bing Search Engine And Apple Maps - Ignore At Your Own Risk | Tourism Social Media | Scoop.it

Yelp announced that it is powering the Microsoft Bing local search engine results. If users search on Bing, relevant Yelp reviews will display on the right side of the screen.


Via Media Street Apps
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Study shows generational gap in meeting planning related to technology

The Future of Meetings survey, the result of a partnership between Hospitality Sales and Marketing Association International (HSMAI) Foundation has partnered with Maritz Research, shows younger professionals expect more technology options while older professionals did not put as much importance on the topic. This trend, among others, will affect the way hospitality professionals relate to different audiences.

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Mobile and social marketing for hotels: more similar than you thought?

Mobile and social marketing for hotels: more similar than you thought? | Tourism Social Media | Scoop.it
Many mobile marketing conversations focus on tactics such as applications and mobile web development, but there are other equally important concepts to consider as you plan a strategy.
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Hoteliers finally get it - using social media and understanding the guest experience works

Hoteliers finally get it - using social media and understanding the guest experience works | Tourism Social Media | Scoop.it
The guest experience is often mentioned over and over by CEOs and senior hotel executives as the key to success in today’s market.
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Excitement as Scottish village of Dull prepares to 'twin' with U.S. town of Boring

Excitement as Scottish village of Dull prepares to 'twin' with U.S. town of Boring | Tourism Social Media | Scoop.it

You'd be forgiven for being put off by a destination with a less than glamorous name.
But residents of the village of Dull in Scotland are hoping that an association with a town called Boring in Oregon, U.S., will boost tourism and lead to closer links between the two communities.
According to the Oregon Live website, the Boring Community Planning Organisation has voted to make the two communities 'a pair for the ages' at a meeting.

 

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Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads | TechCrunch

Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads | TechCrunch | Tourism Social Media | Scoop.it

Facebook is testing and will soon launch Facebook Exchange, a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook.


Via Arnaud Desmarest & Pierre Le Moël
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75pc of mobile site bookings in Vegas happen within 3 days of stay

75pc of mobile site bookings in Vegas happen within 3 days of stay | Tourism Social Media | Scoop.it

A Vegas.com executive at the 2012 MMA Forum said that its mobile site is a good revenue channel, with a majority of its bookings happening last minute.

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Study Reveals Key Steps Brand Marketers Leave Out of Social Marketing

Study Reveals Key Steps Brand Marketers Leave Out of Social Marketing | Tourism Social Media | Scoop.it

Brand marketers always talk about the need to measure results more effectively. I, like you, am getting tired of the same cry especially when you see the results of a study performed by comScore (The Power of Like 2: How Social Marketing Works) regarding the effectiveness of Facebook advertising and social marketing as a whole.

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Orlando is first destination to top 55 million visitors

Orlando is first destination to top 55 million visitors | Tourism Social Media | Scoop.it

Orlando is the first destination in the country to welcome more than 55 million visitors in one year, Visit Orlando announced Tuesday.


The City Beautiful had 55.1 million visitors in 2011 - a 7.2 percent increase from 2010’s record of 51.4 million visitors.

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Michigan State University study says more people staying connected on vacation

Michigan State University study says more people staying connected on vacation | Tourism Social Media | Scoop.it

Scanning smartphones, tablets and laptops is as much a part of vacations as slathering on sunscreen, according to a Michigan State University study.

 

The results, which will appear in the forthcoming issue of Annals of Tourism Research, show that easy online access and ubiquitous personal devices have made the digital divide disappear, even for folks on holiday.

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IBISWorld Report Sees Tourism Rebound for U.S. Over Next Five Years

IBISWorld Report Sees Tourism Rebound for U.S. Over Next Five Years | Tourism Social Media | Scoop.it

According to a new U.S. travel industry market research report published by Los Angeles-based IBISWorld, which claims to offer a comprehensive database of unique information and analysis on every U.S. industry, the recession left the travel industry struggling, but revenue will rebound in the next five years due to positive changes. Tourism will particularly benefit from the economy improving, unemployment rates declining and people spending more money, the report found.

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What Makes a Good Travel Blog?

What Makes a Good Travel Blog? | Tourism Social Media | Scoop.it

I urge you all to watch this full video clip. Here’s a few excerpts of Marilyn’s thoughts on blogging:

When traveling:

Look for the unusual
Be curious
Explore a place
Talk to people

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Buck-a-room charge brings vitality to Helena tourism promotion

Buck-a-room charge brings vitality to Helena tourism promotion | Tourism Social Media | Scoop.it

Efforts to promote tourism and events in Helena are getting a significant financial boost from people seeking a good night’s sleep.


Since 2010, many local lodging establishments have been tacking on an extra buck per night to room charges, with the money going to a Tourism Business Improvement District created by the Helena City Commission in late 2009. This year, the fledgling group will likely spend nearly $380,000 raised by the room charge.

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Onefinestay Provides iPhones for Guests

Onefinestay Provides iPhones for Guests | Tourism Social Media | Scoop.it
We all want to avoid bill-lengthening roaming charges when traveling abroad, but London's onefinetstay is offering the cleverest solution we've seen yet—temporary iPhones for guests.
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Not THAT Sandusky! Ohio tourism tweet goes wrong

Not THAT Sandusky! Ohio tourism tweet goes wrong | Tourism Social Media | Scoop.it

An Ohio tourism board’s tweet meant to promote a Father’s Day deal in the Lake Erie city of Sandusky redirected followers instead to news about the sex-abuse trial of former Penn State assistant coach Jerry Sandusky.

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Women travelers influence trends

Identifying and targeting specific demographics is imperative for any marketing strategy. Hoteliers should especially be focusing on women consumers, whose influence and spending power continues to strengthen even in a tumultuous economy, according to sources interviewed for this report.

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Travel and the web: Pinterest gaining traction for travel and tourism types

Travel and the web: Pinterest gaining traction for travel and tourism types | Tourism Social Media | Scoop.it

As a travel writer, I’m always looking for new tools to help plan trips. Lately, there’s been lots of talk about a new social media site called Pinterest, a virtual photo bulletin board that’s wildly popular with designers, foodies and craftspeople.

But could you use it to plan trips? I mean, could you find more than just pretty pictures of a destination?

 

Well, yes. Turns out, the travel industry as well as individual travelers are dipping their toes into this visual social platform. Some exciting results are popping up.

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Is Google+ Worth Marketers' Time? | Social Media Today

Is Google+ Worth Marketers' Time? | Social Media Today | Tourism Social Media | Scoop.it
Google+ seems to have a lot of minuses. For a social networking site, it's quite a lonely place, according to a new study that paints a bleak picture of user engagement.
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Social Madness - Vote Wendy92 in Albuquerque's business competition

We interrupt this regularly curated topic to repectfully request your vote. If you're a regular reader and enjoy the Social Media and Tourism news curated here, would you kindly take a moment and vote for me, Wendy92 LLC in the Business Journal's Social Madness competition? No registration required and it's an easy click of the vote button by my company's name. Thank you! 

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Albuquerque Convention Center redesign revealed

Albuquerque Convention Center redesign revealed | Tourism Social Media | Scoop.it

Mayor Richard Berry’s office will unveil a $20 million redesign of the west end of the Albuquerque Convention Center in two to three weeks.


The redesign will turn that portion of the convention center into a space that represents Albuquerque and New Mexico, much like the Albuquerque International Sunport does, said Dale Lockett, president and CEO of the Albuquerque Convention & Visitors Bureau.

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TripAdvisor pushes reviews and destination content search to mobile rail users

TripAdvisor pushes reviews and destination content search to mobile rail users | Tourism Social Media | Scoop.it
More mobile moves from TripAdvisor this week as it inks a deal with TheTrainLine to include product reviews and location-based tools on the European rail platform's iPhone app.
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At Ibiza hotel, biometric payments let guests pay with fingerprints

At Ibiza hotel, biometric payments let guests pay with fingerprints | Tourism Social Media | Scoop.it
Ushuaïa Ibiza Beach Hotel has rolled out what is the first instance of biometric payments we've seen in the hospitality industry, utilising a system from PayTouch.
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