Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Top 5 AbouTourism Posts for 2012!

Top 5 AbouTourism Posts for 2012! | Tourism Social Media | Scoop.it
As we get ready to welcome 2013, we take a look back at some of our favorite and most read articles for 2012! During this past year, abouTourism offered insights on destination marketing and the la...
Wendy Forbes's insight:

Surprise, surprise - the top post was about developing a social media strategy for tourism destinations.  A must for 2013 if you don't already have one in place! 

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10 Social Media Tips Every Business Needs to Know

10 Social Media Tips Every Business Needs to Know | Tourism Social Media | Scoop.it
Social Media is NOT:
 
Either social or media in a traditional sense. Social implies an interactive discourse, friendly companionship, and choosing to be with others. This may happen on ...
Wendy Forbes's insight:

Good definitions of what social media is and is not. Helpful in terms of expectations about "instant" results.

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7 Ways to Use Humor in Your Online Marketing

7 Ways to Use Humor in Your Online Marketing | Tourism Social Media | Scoop.it
From videos to social, brands are capturing audience attention by being funny.
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Social Media Tactics For LinkedIn

Social Media Tactics For LinkedIn | Tourism Social Media | Scoop.it

A breakdown of all the things we think you can do to promote your business or brand on LinkedIn.


Via Helder Gonçalves
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Gogobot Teams Up With Travel + Leisure To Bring Expert Reviews, Curated Travel Guides to Social Trip Planning

Gogobot Teams Up With Travel + Leisure To Bring Expert Reviews, Curated Travel Guides to Social Trip Planning | Tourism Social Media | Scoop.it

"Since launching in November 2010, social travel startup Gogobot has been on a mission to remove the shoddy design and link farm tendencies from the old world of online travel discovery. Because travel research should be a visual experience, from the get-go Gogobot focused on collecting and curating quality photos from the world’s many travel destinations."

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How To Use Foursquare To Market Your Business

How To Use Foursquare To Market Your Business | Tourism Social Media | Scoop.it
While businesses flock to Facebook and Twitter, most tend to overlook just how much Foursquare can help market their business and reach a smaller but dedicated audience.

Via Aris Spanos
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Flocations Is A Travel Booking Site That Helps You See Beyond Your Budget - TechCrunch

Flocations Is A Travel Booking Site That Helps You See Beyond Your Budget - TechCrunch | Tourism Social Media | Scoop.it
Flocations Is A Travel Booking Site That Helps You See Beyond Your BudgetTechCrunchWhile most travel booking sites ask you to enter a destination, Flocations wants to know your budget–and in return, the simple but attractive Web site offers a map...
Wendy Forbes's insight:

Where in the world will you go on your next vacation? Plan your trip based on your budget... with no destination in mind with Flocation.

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12 Realistic Ways to Make Your Social Media Data Actionable

12 Realistic Ways to Make Your Social Media Data Actionable | Tourism Social Media | Scoop.it
Learn how to use the data you can gain from using social media for marketing, to improve your marketing.
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Ethics Hero: Grand Hotel Dallas

Ethics Hero: Grand Hotel Dallas | Tourism Social Media | Scoop.it
How do you handle it when your company has screwed up? The Grand Hotel Dallas shows the way. Continue reading →
Wendy Forbes's insight:

Front desk staff apparently went a little too far in finding creative ways to encourage guest reviews. Management at the Grand Hotel Dallas handled the complaints and press well.

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The 5 Biggest Twitter Marketing Fails of 2012

The 5 Biggest Twitter Marketing Fails of 2012 | Tourism Social Media | Scoop.it
The 5 Biggest Twitter Marketing Fails of 2012Entrepreneur (blog)Social media marketing can be hard to master. When done right, it can strengthen your brand value and ideally even your bottom line.
Wendy Forbes's insight:

Seems like every year some company tries to exploit a natural disaster. Will 2013 be the year companies finally learn what not to do?

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13 Innovative Travel Tools To Simplify Your Holidays

13 Innovative Travel Tools To Simplify Your Holidays | Tourism Social Media | Scoop.it
From figuring out what to pack to planning an agenda appealing enough for the whole family, traveling can be a nightmare.
Wendy Forbes's insight:

With the help of a few apps and gadgets, you can relax while traveling this holiday season. (That ostrich pillow is totally ridiculous, however).

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Social media trends in tourism for 2013

Social media trends in tourism for 2013 | Tourism Social Media | Scoop.it
Tourism Currents sees four 2013 trends in social media marketing for tourism and hospitality.
Wendy Forbes's insight:

1) Pictures, Pictures and More Pictures

 

2) Integration of Social Media

 

3) Storytelling Will Shine

 

4) Your locals, visitors, and partners are crowdsourcing content for you right now, and will continue to do so

 

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Three Key Trends for Social Media in the Hospitality Industry in 2013

Three Key Trends for Social Media in the Hospitality Industry in 2013 | Tourism Social Media | Scoop.it

"2013 is just around the corner, providing a great excuse for the hospitality to re-evaluate trends and strategies for the new year. Maintaining a successful business in the social space in 2013 and beyond will involve staying ahead of the curve and making sure to adapt to the evolving nature of the medium."

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South Florida tourism poised for record in 2013

South Florida tourism poised for record in 2013 | Tourism Social Media | Scoop.it
South Florida is poised for another record year in tourism in 2013, fueled by gains in international visitors, travel executives predict.
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How To Create A Social Media Plan For 2013

How To Create A Social Media Plan For 2013 | Tourism Social Media | Scoop.it
Blog post at Micro Business Hub : Are you one of the many, many business owners who’s been lured by the new, shiny promise of opportunity that those who rave about social m[..] (Planning for 2013: How To Create A Social Media Plan For 2013
Wendy Forbes's insight:

To get the best out of social media (and it can offer a LOT) you need to get comfortable, very quickly, with 2 concepts:

It’s about communication, not selling, or even marketing.Like anything else in business, what you get out relates directly to what you put in.

Very true!

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4 Steps to Fielding Negative Customer Feedback via Social Media

4 Steps to Fielding Negative Customer Feedback via Social Media | Tourism Social Media | Scoop.it

There are two fundamental challenges large companies face: 1) complaints cannot be controlled, only managed; and 2) negative feedback can add significant costs to effectively monitor, report and manage.However, that is not to say that social media is inherently damaging for brands. A positive tweet or Facebook post mentioning a brand can be a marketing boom for companies, while also providing every day consumers with near real-time feedback.

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LinkedIn: A MUST for Your Travel Business

LinkedIn: A MUST for Your Travel Business | Tourism Social Media | Scoop.it
LinkedIn isn't just for networking and job-hunting anymore. Learn how this tool can be used to create new customer leads and sales for your travel business.
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Start-up travel site offers a Peek at hidden gems

Start-up travel site offers a Peek at hidden gems | Tourism Social Media | Scoop.it
Start-up travel site offers a Peek at hidden gems.
Wendy Forbes's insight:

Peek.com is described as a travel guidebook-meets-hotel concierge. The difference: All the activities written about on the website are clickable and bookable from home. 

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State: New Mexico ad campaign has 3-to-1 return

"The state Tourism Department’s $1.2 million “New Mexico True” campaign has brought taxpayers $3 for every dollar spent, a success that Tourism Secretary Monique Jacobson said she will use to seek a doubling of her department’s advertising budget."

Wendy Forbes's insight:

Can we finally get our legislators to see the value in spending more money to market NM as a tourism destination? I certainly hope so. 

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Kristelle Siarza's comment, December 20, 2012 10:35 AM
This is incredible. I have such a high regard for Monique and her team.
Wendy Forbes's comment, December 20, 2012 10:36 AM
I agree. They've done a great job with the campaign and in measuring the campaign.
Giulio David's comment, December 21, 2012 4:45 AM
What a great job...
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Brand New: Kangaroo Makeover

Brand New: Kangaroo Makeover | Tourism Social Media | Scoop.it
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. (RT @thefoxisblack: How great is the new kangaroo for Tourism Australia?
Wendy Forbes's insight:

The new kangaroo looks good. Nice contemporary feel.

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Rejoice! Daily deals in travel are dying

Rejoice! Daily deals in travel are dying | Tourism Social Media | Scoop.it
Did you hear? Even Groupon is moving away from the daily deal business.
Wendy Forbes's insight:

Now maybe they'll slow down in other sectors. We're all trained now to NEVER pay full price.

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2013: The year of social media marketing (finally!)

2013: The year of social media marketing (finally!) | Tourism Social Media | Scoop.it
Businesses will allocate more money toward social media marketing in 2013, following their inability to dedicate enough resources to content execution and social measurement in the past year.
Wendy Forbes's insight:

It appears more companies will realize managing their social media in-house with non-specialized employees is too challenging. Good news for SoMe content companies like mine! 

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9 Engaging Facebook Page Case Studies to inspire Your Creativity

9 Engaging Facebook Page Case Studies to inspire Your Creativity | Tourism Social Media | Scoop.it
Facebook apps, learn how to add some fun apps to your Facebook Page that are designed to entertain, benefit or reward your fans.

Via David Wesson Evolve Social
Wendy Forbes's insight:

Some nice examples to follow here. 

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David Wesson Evolve Social 's curator insight, December 18, 2012 6:14 AM

some great examples of people are using different customised apps to standiut and engage thier customers on Facebook 

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Site helps travelers find peer-to-peer alternatives

Site helps travelers find peer-to-peer alternatives | Tourism Social Media | Scoop.it
Trablr aims to help users book entire trips using a peer-to-peer approach.
Wendy Forbes's insight:

Once you decide on your destination, you can arrange transportation via car share or ride share; find accommodations via apartment rental, for example; reserve a place to work through a desk share or office share arrangement; and then set up recreational activities such as scooter rental and social meals.

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