Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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British Airways aims to increase ticket sales with social sharing app

British Airways aims to increase ticket sales with social sharing app | Tourism Social Media | Scoop.it

British Airways is letting consumers share their flight itineraries and travel plans with friends and family through a new iPhone application.

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Canberra wants 500 humans (social media peeps) for a free weekend in Canberra

Canberra wants 500 humans (social media peeps) for a free weekend in Canberra | Tourism Social Media | Scoop.it

Tourism Canberra have come up with a new idea to promote the city. The ‘See yourself in the Nation’s Capital’ campaign will send 500 socially active people to Canberra for a weekend getaway. While specific actives aren’t defined, there are 4 primary categories to pick from.

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8 Tips for Using Facebook Scheduled Posts

8 Tips for Using Facebook Scheduled Posts | Tourism Social Media | Scoop.it
Facebook scheduled posts: Everything you need to know to batch your facebook posts into blocks to give you more time to focus on your business.

Via Mike Cunningham
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Your Vote Counts! Pick The New Cities TripAdvisor's City Guides App.

To vote for your favorite city, please follow the contest instructions below. The deadline to participate is September 6th, so act quickly!
- Visit: http://apps.facebook.com/tacityguides
- Just type in the city name, and click “vote.”**
- Invite your friends to support your choice.

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Visual Marketing Is Here – 5 Ways You Can Use It To Sell Your Ideas

Visual Marketing Is Here – 5 Ways You Can Use It To Sell Your Ideas | Tourism Social Media | Scoop.it

For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream. Pinterest is using imagery as its main content, and within a few months hundreds of different websites have adopted a ‘Pinterest like’ design. Companies are switching to Tumblr instead of traditional blogs, with little text and lots of imagery. Facebook is making your profile more visual with the Timeline and the new image gallery, not to mention Instagram. There’s a change in the air and this time you don’t need to smell it – you can actually see it.

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Facebook Content – Engaging Your Fans

Facebook Content – Engaging Your Fans | Tourism Social Media | Scoop.it

Marketing on Facebook is a tricky endeavor. Your Fans are not there to enable your business and overt advertising often fails badly. What is very clear is the need for your brand building efforts to be completely and comfortably ensconced in great content that is both educational and entertaining, with an emphasis on entertainment. The content you choose for your Post Updates has to be relevant and it has to possess a high interest factor. You have to hit your Fans where they live with articles that keep them involved with your posts and eager to see the next.

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Why Online Marketers Are Rethinking Their Yelp Strategy

Why Online Marketers Are Rethinking Their Yelp Strategy | Tourism Social Media | Scoop.it

1. Siri: For many locally relevant searches, Apple’s Siri default search engine is Yelp. That means that for chiropractors, dentists, restaurants, and other venues, Yelp is driving Siri.

 

5. Search on mobile is increasing: The Kelsey Group predicts that by 2015, local searches on mobile phones will exceed local searches on desktop computers. With the insertion of Yelp into the search-by-mobile market, it only makes sense that it would be part of an overall reviews strategy.

 

So while many businesses may have wanted to ignore Yelp for its faults, they will increasingly be faced with a choice — embrace the reviews site or lose access to a valuable part of the local search/discovery marketplace.


Via Linda Buquet :: Catalyst eMarketing
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Analysis: Hotels Must Use Targeted Marketing to Attract Green Consumers

Analysis: Hotels Must Use Targeted Marketing to Attract Green Consumers | Tourism Social Media | Scoop.it

Hotels trying to attract green consumers should use targeted marketing that draws on both functional and emotional green images, according to research from the University of New Hampshire Whittemore School of Business and Economics.

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Study: 50 Percent Of Mobile Queries In Travel, Restaurants, Autos Result In A Purchase

Study: 50 Percent Of Mobile Queries In Travel, Restaurants, Autos Result In A Purchase | Tourism Social Media | Scoop.it
Smartphones and tablets have both opened up new opportunities and made the world more complicated for marketers. Over the past two years, study after study has confirmed the importance of mobile and the improved performance metrics of mobile vs.
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Consumer Trends: Social media

Consumer Trends: Social media | Tourism Social Media | Scoop.it

With the emergence of Facebook, which at last count numbered 800 million users, marketers are finally getting some sense of what social media does mean for travel.

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Most popular customer incentive from hotels: Discount rates

Most popular customer incentive from hotels: Discount rates | Tourism Social Media | Scoop.it

What are the marketing gimmicks most widely used by hotel operators to lure guests?
Room discounts, followed by free Wi-Fi and other amenities.

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What works: Expedia or Travelocity’s mobile booking strategy

What works: Expedia or Travelocity’s mobile booking strategy | Tourism Social Media | Scoop.it

Ultimately, the goal of all online travel agents is to drive bookings and reservations. Here is a look inside two of the biggest companies in online travel — Travelocity and Expedia — when it comes to the brands’ iPhone apps and mobile sites.

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Artspotter Sculpts Its New App To Be The Social Platform For Art Fans | TechCrunch

Artspotter Sculpts Its New App To Be The Social Platform For Art Fans | TechCrunch | Tourism Social Media | Scoop.it
When the Artspotter app and site first appeared last year we noted it was a more of an art map that lets you discover and publish art around you, whether it be galleries, street art, you name it.

Via M. Reddy-Hjelmfelt
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Facebook Post Promotion – Paying for Engagement

Facebook Post Promotion – Paying for Engagement | Tourism Social Media | Scoop.it

As your Fans Like and Share your posts, your Facebook engagement in increases. What many do not realize is only about 15% of your Fans actually see your posts organically. As a result, your engagement and EdgeRank can remain very low. Pages already having at least 400 likes can use Promoted Posts to increase their engagement.

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Flash mob in El-Azhar park to promote tourism

Flash mob in El-Azhar park to promote tourism | Tourism Social Media | Scoop.it

The third annual flash mob organised by the administrator of the Cairo Scholars Egypt Facebook page was held Saturday at Al-Azhar Park. The objective of the event was to create a short video promoting Egypt to foreigners who have been reluctant to visit the country since the revolution.

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Google acquires Frommer's: 4 things a CVB or DMO should do right now

Google acquires Frommer's: 4 things a CVB or DMO should do right now | Tourism Social Media | Scoop.it
The world's biggest search engine is about to acquire a huge travel guide site. What does Google's acquisition of Frommer's mean for tourism and hospitality professionals? It means it's time to commit to four action items; we spell them out for you.

Via Paul Sloan
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Travel Research Trumps Bookings On Smartphones

A new eMarketer study projects that 36.4 million Americans will research travel on smartphones this year before doubling to about 72 million by 2016. But the report predicts the level of actual travel bookings will significantly lag the research activity. The number of people who book travel on smartphones is projected to grow from 15.8 million in 2012 to 36 million in 2016 -- remaining at half the total of those who research travel.

 

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Google+ Business Pages: To Merge Or Not to Merge, That is the Question

Google+ Business Pages: To Merge Or Not to Merge, That is the Question | Tourism Social Media | Scoop.it
The recent rollout of the ability to merge a G+ Business page and a G+ Local page was a significant sign post on Google's way to integrating local into social.

Via Nick Rink, Media Street Apps
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MGM Grand loyalty program gets social, integrating sharing and transactional incentives

MGM Grand loyalty program gets social, integrating sharing and transactional incentives | Tourism Social Media | Scoop.it
In a continued effort to increase engagement across channels, some hotel brands are reaching out and forming new partnerships to increase the value of a customer through the digital lifecycle.

 

Vegas, Baby!

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TourismNZ planning international campaigns to focus on Hobbit world premiere

TourismNZ planning international campaigns to focus on Hobbit world premiere | Tourism Social Media | Scoop.it

With three months to go until the world premiere in Wellington of The Hobbit: An Unexpected Journey, Tourism New Zealand has been working to ensure New Zealand benefits from the increase in international attention.

 

A creative theme for all activity, Fantasy is Reality has been confirmed to ensure there is a strong connection between the films and New Zealand. Key international media and opinion leader targets have been identified. Advertising schedules are locked in. Broadcast footage, captured.

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Win a 'dream vacation' from Marriott Rewards Facebook game

Win a 'dream vacation' from Marriott Rewards Facebook game | Tourism Social Media | Scoop.it

Marriott Rewards just launched their Facebook game called "What's Your Travel Type?" that helps members discover their "unique travel personality" simply by visiting Facebook.com/MarriottRewards and liking the page. You don't have to be a member of Marriott Rewards to play.

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Vacationing the Social Media Way [Infographic]

Vacationing the Social Media Way [Infographic] | Tourism Social Media | Scoop.it
Social media’s increasing influence on our daily lives has rapidly extended into the ways we get away.
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4 New Ways Travelers Are Being Tempted Into Spending More

4 New Ways Travelers Are Being Tempted Into Spending More | Tourism Social Media | Scoop.it

Airlines and hotels are also trying to boost revenues by tempting customers into pulling out their wallets for extras that actually seem like something special.

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One year on, how has the new Facebook impacted travel?

One year on, how has the new Facebook impacted travel? | Tourism Social Media | Scoop.it

Since its launch last year, Facebook’s Open Graph has thrived, with companies like Spotify and Pinterest seeing explosive growth which can almost solely be attributed to the Facebook platform.


At TourRadar, we have also stepped into the Open Graph ring with our suite of Facebook Apps for tour operators.

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Tour guide apps cut costs, and no tip required

Gene Openshaw, a Seattle-based writer for Rick Steves' guidebooks, is a seasoned traveler. But before his two-month long jaunts in Europe, one of his top priorities is downloading other people's travel apps to his smartphone.

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