Tourism Canberra have come up with a new idea to promote the city. The ‘See yourself in the Nation’s Capital’ campaign will send 500 socially active people to Canberra for a weekend getaway. While specific actives aren’t defined, there are 4 primary categories to pick from.
To vote for your favorite city, please follow the contest instructions below. The deadline to participate is September 6th, so act quickly! - Visit: http://apps.facebook.com/tacityguides - Just type in the city name, and click “vote.”** - Invite your friends to support your choice.
For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream. Pinterest is using imagery as its main content, and within a few months hundreds of different websites have adopted a ‘Pinterest like’ design. Companies are switching to Tumblr instead of traditional blogs, with little text and lots of imagery. Facebook is making your profile more visual with the Timeline and the new image gallery, not to mention Instagram. There’s a change in the air and this time you don’t need to smell it – you can actually see it.
Marketing on Facebook is a tricky endeavor. Your Fans are not there to enable your business and overt advertising often fails badly. What is very clear is the need for your brand building efforts to be completely and comfortably ensconced in great content that is both educational and entertaining, with an emphasis on entertainment. The content you choose for your Post Updates has to be relevant and it has to possess a high interest factor. You have to hit your Fans where they live with articles that keep them involved with your posts and eager to see the next.
1. Siri: For many locally relevant searches, Apple’s Siri default search engine is Yelp. That means that for chiropractors, dentists, restaurants, and other venues, Yelp is driving Siri.
5. Search on mobile is increasing: The Kelsey Group predicts that by 2015, local searches on mobile phones will exceed local searches on desktop computers. With the insertion of Yelp into the search-by-mobile market, it only makes sense that it would be part of an overall reviews strategy.
So while many businesses may have wanted to ignore Yelp for its faults, they will increasingly be faced with a choice — embrace the reviews site or lose access to a valuable part of the local search/discovery marketplace.
Hotels trying to attract green consumers should use targeted marketing that draws on both functional and emotional green images, according to research from the University of New Hampshire Whittemore School of Business and Economics.
Smartphones and tablets have both opened up new opportunities and made the world more complicated for marketers. Over the past two years, study after study has confirmed the importance of mobile and the improved performance metrics of mobile vs.
Ultimately, the goal of all online travel agents is to drive bookings and reservations. Here is a look inside two of the biggest companies in online travel — Travelocity and Expedia — when it comes to the brands’ iPhone apps and mobile sites.
As your Fans Like and Share your posts, your Facebook engagement in increases. What many do not realize is only about 15% of your Fans actually see your posts organically. As a result, your engagement and EdgeRank can remain very low. Pages already having at least 400 likes can use Promoted Posts to increase their engagement.
The third annual flash mob organised by the administrator of the Cairo Scholars Egypt Facebook page was held Saturday at Al-Azhar Park. The objective of the event was to create a short video promoting Egypt to foreigners who have been reluctant to visit the country since the revolution.
The world's biggest search engine is about to acquire a huge travel guide site. What does Google's acquisition of Frommer's mean for tourism and hospitality professionals? It means it's time to commit to four action items; we spell them out for you.
A new eMarketer study projects that 36.4 million Americans will research travel on smartphones this year before doubling to about 72 million by 2016. But the report predicts the level of actual travel bookings will significantly lag the research activity. The number of people who book travel on smartphones is projected to grow from 15.8 million in 2012 to 36 million in 2016 -- remaining at half the total of those who research travel.
With three months to go until the world premiere in Wellington of The Hobbit: An Unexpected Journey, Tourism New Zealand has been working to ensure New Zealand benefits from the increase in international attention.
A creative theme for all activity, Fantasy is Reality has been confirmed to ensure there is a strong connection between the films and New Zealand. Key international media and opinion leader targets have been identified. Advertising schedules are locked in. Broadcast footage, captured.
Marriott Rewards just launched their Facebook game called "What's Your Travel Type?" that helps members discover their "unique travel personality" simply by visiting Facebook.com/MarriottRewards and liking the page. You don't have to be a member of Marriott Rewards to play.
Gene Openshaw, a Seattle-based writer for Rick Steves' guidebooks, is a seasoned traveler. But before his two-month long jaunts in Europe, one of his top priorities is downloading other people's travel apps to his smartphone.