Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Top Hotel Chains Strengthen Their Social Media Presence

Top Hotel Chains Strengthen Their Social Media Presence | Tourism Social Media | Scoop.it

Marketing professionals are realizing the immense power of using social media. It is a potent marketing tool when used correctly because it eliminates a lot of layers that separate the marketer from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience.

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Most overhyped hotel trends

Most overhyped hotel trends | Tourism Social Media | Scoop.it
They want you to sleep with them. And they’ll do almost anything to make sure that you do. They are … hoteliers trying to win your business.
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New Japan tourists: have social network, will travel

New Japan tourists: have social network, will travel | Tourism Social Media | Scoop.it

Fancy learning how to ride an elephant in Laos? How about shouting your New Year’s dreams from the top of Ayer’s Rock in Australia? Trippeace, a “social travel service,” is helping a new generation of Japanese travelers make their wildest vacation dreams a reality. Since its launch in August last year, the site has picked up over 20,000 members, over a thousand of whom have taken part in group vacations.

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How online reviews are crucial to a restaurant's takings

How online reviews are crucial to a restaurant's takings | Tourism Social Media | Scoop.it
US economists find that when a restaurant rating improved by just half a star it was very much more likely to be full at peak dining times...

Via Media Street Apps
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Ghana’s Tourism goes online

Ghana’s Tourism goes online | Tourism Social Media | Scoop.it

The Ghana Tourism Authority (GTA) in its effort to place Ghana’s tourism on the global tourism map is collaborating with Google on a project dubbed: "Tourism-Online". This project is to ensure that all tourism unites and enterprises in Ghana have their own websites, which would be designed free of charge for stakeholders.

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No more flying solo: Business travel's social revolution

No more flying solo: Business travel's social revolution | Tourism Social Media | Scoop.it
New online services are turning business travel into a more social experience by introducing professionals to like-minded travelers.

 

Some use travelers' social media profiles to find a compatible match.


One service allows fliers to specify their preferred seat neighbor.


Another aims to "liberate" solo women travelers from their hotels in new cities.

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How to connect with customers

In the past few years, social media has revolutionized the way businesses interact with customers, making it easier to market new products and maintain a brand’s image. By now it’s clear that platforms like Facebook, Twitter and Google+ should be an essential part of customer service..

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10 Things You Didn't Know About Yelp

10 Things You Didn't Know About Yelp | Tourism Social Media | Scoop.it
Next to Google, there's probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood.

Via Demi Malnar
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40 Brilliant Twitter Brand Accounts You Can Learn From

40 Brilliant Twitter Brand Accounts You Can Learn From | Tourism Social Media | Scoop.it

"Thanks to its snappy nature and its potential to reach users on the go, pretty much every business you can think of has a Twitter account. However, that doesn’t mean that all brands use it right, some are trying to find the right tone for the company, or figure out which approach to take. If you’re having problems or you’re looking for inspiration, here’s a roundup of the brands who use the medium to its fullest."


Via Marc Lucas
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Apps Dominate Mobile Time Spent Accessing Travel in U.S. | Nielsen Wire

Apps Dominate Mobile Time Spent Accessing Travel in U.S. | Nielsen Wire | Tourism Social Media | Scoop.it
As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012. Findings showed that U.S.
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Revealed: Mobile Device Habits of Business Travelers

Some key findings from the study include:

 

Smartphones are the top device for business travelers, followed by tablets, music players and laptops. Chinese respondents were the only group to bump laptops out of the top four, in favor of cameras.


As soon as the plane lands, 54% of business travelers flip on their Smartphone to check emails and messages, while the plane is still taxing to the gate. The survey also found that 12% of business travelers never turn their phone off to begin with!


Checking emails and alerts on their Smartphones is the first thing 36% of respondents do when they wake up in the morning. Only 19% turn on the TV first and 18% take a shower first. As for social media, checking Facebook ranks fourth, while checking Twitter and calling home share a distant fifth (7%) place.


The majority of respondents report that they have visited a hotel business center (66%), mostly to print business items. They are also inclined to use the business center to print personal items (87%), check social networking (87%) and check email (86%).

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Mitten feud (ad campaign) wins for Wisconsin and Michigan Tourism Officials

The tourism departments in Wisconsin and Michigan have received an award for their ad campaign debating good-naturedly which state looks more like a mitten.

The departments were recognized Tuesday by the U.S. Travel Association, a trade association for tourism industries.

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Marketing a destination mobile app - the sweat equity approach | Tnooz

Marketing a destination mobile app - the sweat equity approach | Tnooz | Tourism Social Media | Scoop.it
More than half of the adults in the United States alone already own smartphones. Look around any coffee shop to see why you want your destination’s information behind those ubiquitous mobile screens.
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VisitScotland: 2013 to be Year of Natural Scotland

VisitScotland: 2013 to be Year of Natural Scotland | Tourism Social Media | Scoop.it

Scottish tourism businesses are being encouraged to ‘keep it natural’ today, as VisitScotland launches a £150,000 cash fund to boost marketing projects themed around the Year of Natural Scotland 2013.

 

The National Tourism Organisation has marked the launch of the next focus year, which will kick off formally on 01 January 2013, by opening up a dedicated Year of Natural Scotland Growth Fund.

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Tourism campaign pitches NC swamp as rec outlet

Tourism campaign pitches NC swamp as rec outlet | Tourism Social Media | Scoop.it

As the beach season winds down, Camden County, North Carolina is making a pitch to tourists that involves a different aquatic experience: the swamp.

 

Officials will tell you that a canoe ride in the shadows of old cypress trees, where the loudest noise is a warbler call, is just the fix for life's stresses.

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Photos and video drive the most engagement on social media

Photos and video drive the most engagement on social media | Tourism Social Media | Scoop.it
Images and video get more likes on Facebook and more shares on Twitter. Consider these—and more—reasons why your brand should jump on the visual bandwagon.

Via Marc Lucas
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What can travel companies learn from other online retailers? [hint: at least four things]

What can travel companies learn from other online retailers? [hint: at least four things] | Tourism Social Media | Scoop.it

Order a book on Amazon that you already own. What happens? Amazon reminds you politely that the book is in your possession and asks if really want to buy it again. As you tut and berate your bad memory, the online retailing giant has just lost out on a sale.

Yet, using stored data about you and your purchasing habits, the store has acquired something much more valuable in the long term – your trust.

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Panama City Beach Florida Launches Official App

Panama City Beach Florida Launches Official App | Tourism Social Media | Scoop.it

Panama City Beach has launched a mobile app, available for Android, iPhone and iPad. Visitors can use the app to map their day, check out deals and packages and see what events are coming up. 

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Top 10 ideas from Tourism and Travel over the last 12 months

Top 10 ideas from Tourism and Travel over the last 12 months | Tourism Social Media | Scoop.it
We've picked out our top ten Tourism & Travel articles from the last 12 months on Springwise, designed to provide entrepreneurs with plenty of fresh inspiration for the future.
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Social Media Marketing: What's The Point?

Social Media Marketing: What's The Point? | Tourism Social Media | Scoop.it

Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.

I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on. The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.

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20 Innovative Ways to Use Visual Content to Rock Your Facebook Page | Social @ Blogging Tracker

20 Innovative Ways to Use Visual Content to Rock Your Facebook Page | Social @ Blogging Tracker | Tourism Social Media | Scoop.it
Want to get fans' attention? Get creative with your photos. Here are 20+ effective visual content to rock your brand and improve your Facebook Page Edgerank score.

Via Mike Cunningham
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Always connected: Implications of the new multi-screen world for travel | Tnooz

Always connected: Implications of the new multi-screen world for travel | Tnooz | Tourism Social Media | Scoop.it
Screens are pervasive, part of techno-centric society like never before. Consumers have screens of all shapes and sizes, and are increasingly using multiple screens at the same time.
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Outlook for fall travel

Outlook for fall travel | Tourism Social Media | Scoop.it

Election-year uncertainty and a weak US economy combined with higher gasoline prices, airfare and hotel rates have not deterred American travelers this summer, and healthy demand should carry on into the fall months.

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Nielsen: Native Travel Apps Trump Mobile Web 95% Of The Time

Nielsen: Native Travel Apps Trump Mobile Web 95% Of The Time | Tourism Social Media | Scoop.it

Native app usage has been edging just ahead of mobile web usage among U.S. smartphone owners in the last few months, but when it comes to the category of travel, mobile web use all but disappears from the map. According to figures out today from Nielsen, 95% of all mobile traffic for travel-related content comes from native mobile apps — specifically on iOS and Android platforms. Mobile web — and traffic on operating systems that are not Android and iOS, for that matter — accounts for only 5% of visits.

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TripAdvisor launches tool to complete reviews on hotel’s website

TripAdvisor launches tool to complete reviews on hotel’s website | Tourism Social Media | Scoop.it

TripAdvisor launches a free online tool, that can be easily integrated in a hotel's website, allowing hotel guests to complete the entire TripAdvisor review process without leaving the hotel’s website.


Via Sébastien FELIX
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