Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Mobile Trends for Destination Marketing, 2015

“What's are the key changes we can expect from the technological landscape, that will have great effect on travel marketing. This presentation focusses on mobi…”


Via Zac Woolfitt
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Serena McArter's curator insight, December 11, 2014 3:48 AM

the rise of the silent travelller

Daijie Huang's curator insight, December 11, 2014 9:35 AM

Mobile devices are becoming essential in traveling

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Luxury Hotel Offers Free Stays to Social Media Stars

All that time you thought was wasted on social media may actually pay off. If you're super-popular on Facebook or Instagram you can stay at a luxury hotel for free, courtesy of the new "Social Network
as Currency" promotion from the Nordic Light Hotel in Stockholm, Sweden.
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North Korea Launches Bizarre Website In An Attempt To Encourage Tourism

North Korea Launches Bizarre Website In An Attempt To Encourage Tourism | Tourism Social Media | Scoop.it

North Korea launched a travel website on Monday that is decidedly more strange than it is inviting -- particularly since the country currently has a ban on international tourists entering the country due to fears of the Ebola virus.

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Site offers users cash for their travel reviews

Site offers users cash for their travel reviews | Tourism Social Media | Scoop.it
Yonderbound is a new site that pays travelers for posting their opinions and generating hotel sales.
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Social Media Trends for Tourism Boards in 2015

Social Media Trends for Tourism Boards in 2015 | Tourism Social Media | Scoop.it

"This new, free Skift presentation, “Social Media Trends for Tourism Boards,” was presented by our data analyst Joyce Manalo at the Social Media Tourism Symposium in Nashville earlier this month, and contains the state of social media, case studies from six top tourism boards, and upcoming trends."


Via Julien Dos Reis Pedro
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Thailand Tourism Tries an 'I Hate Thailand' Strategy to Win Back Travelers

Thailand Tourism Tries an 'I Hate Thailand' Strategy to Win Back Travelers | Tourism Social Media | Scoop.it

The video called “I Hate Thailand” drew more than 1 million views within days of being posted last week.

But it turned out the clip was produced by Thailand’s tourism authority, using a counterintuitive strategy to attract tourists after the country’s image was battered by a military coup in May and the brutal murders of two British tourists on an idyllic beach in September.


Via Julien Dos Reis Pedro
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Morning News: Would You Book a Hotel on Amazon.com?

Morning News: Would You Book a Hotel on Amazon.com? | Tourism Social Media | Scoop.it
Amazon.com will launch a hotel- and resort-booking service as soon as January 1. Would you use it?
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#AloftHotels: stay connected #Starwoodhotel

#AloftHotels: stay connected #Starwoodhotel | Tourism Social Media | Scoop.it

Aloft Hotels target the Gen C guests:  the hotel websites are easy to access from any connected device and booking is very simple. The rooms are modern, fresh and well equipped with modern technologies. They are affordable and comfortable. Aloft offers tech-savvy space with an urban look and buzzing bar scene in the open lobby.


Via Ranjan KHOTEJA
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Why It's Time for Tech and Travel to Intersect for Impact

Why It's Time for Tech and Travel to Intersect for Impact | Tourism Social Media | Scoop.it
With a plethora of activists and social entrepreneurs roaming the world as engaged global citizens, the travel industry as a vehicle for social change seems like a no brainer....
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Why Airbnb Is Launching A Print Magazine

Why Airbnb Is Launching A Print Magazine | Tourism Social Media | Scoop.it
The glossy new publication is part of Airbnb's grand strategy to bring its brand offline.
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Jacket uses vibrations to guide wearers around Paris

Jacket uses vibrations to guide wearers around Paris | Tourism Social Media | Scoop.it
Australia-based startup Wearable:Experiments has introduced its location-enabled Navigate Paris range, which comes pre-programmed with a detailed map of the city.
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5 Tips for Responding Positively to Negative Online Comments

5 Tips for Responding Positively to Negative Online Comments | Tourism Social Media | Scoop.it
In business, you can't get ahead by ignoring what's being said about you online. Use these 5 tips to successfully navigate the treacherous path of social media commentary.
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To Buoy Tourism in Bermuda, a Campaign Turns to Social Media

To Buoy Tourism in Bermuda, a Campaign Turns to Social Media | Tourism Social Media | Scoop.it
Marketers flew popular users of networks like Instagram and Tastemade, whose users make videos about restaurants, to the island to foster promotion.
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Why you should avoid selling rooms for peanuts on last-minute hotel apps

Why you should avoid selling rooms for peanuts on last-minute hotel apps | Tourism Social Media | Scoop.it
This Thanksgiving holiday in the US was an eventful one for the hospitality industry, not least due to one particular last-minute hotel app.
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Instagram strategies for travel brands

Instagram strategies for travel brands | Tourism Social Media | Scoop.it

Images are more effective in communicating emotions and ideas than words. The reason for this is two-fold; humans interpret the world through visual queues before learning to read and the human brain processes images faster than text. An MIT study in 2014 revealed that it takes as little as 13 milliseconds for humans to process a dozen images. When it comes to printed information, an average American adult reads five words per second. Instagram unlocks the attributes of an image to connect people to their friends, family and brands in an unassuming way. Travellers are looking to their social networks for inspiration and recommendations, before, during and after their holidays. As user generated content is native to Instagram, it is becoming the most effective marketing platform in the evaluation stage - one step away from the purchase decision. Click here for more information.


Via Tourism Australia
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I Hate Thailand - reverse psychology clip goes viral, but will it work?

I Hate Thailand - reverse psychology clip goes viral, but will it work? | Tourism Social Media | Scoop.it
Tourism bosses in Thailand are no doubt extremely pleased that a quirky marketing campaign has captured the attention of many.
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Create Custom Tour Guides for Out of Town Guests

Create Custom Tour Guides for Out of Town Guests | Tourism Social Media | Scoop.it

May we recommend Jauntful, a new platform for making the world’s coolest city guides?

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Rescooped by Wendy Forbes from Tourism Innovation
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Majority of Digital Travel Researchers Will Be Mobile by Next Year - eMarketer

Majority of Digital Travel Researchers Will Be Mobile by Next Year - eMarketer | Tourism Social Media | Scoop.it
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.

Via Andrea Rossi
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Olivier P. Soares's curator insight, November 28, 2014 7:18 PM

Every year, mobile keeps on raising the bar higher.  What I would like to know in these statistics is what is the actual share of travel booking that are performed by the big players (Priceline, world hotel chains..) compared to independent or small players. 

This would be relevant and interesting stats to follow year on year.


Anyone can point me to any study as sort ?

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At Melbourne hotel, regular guests can leave their luggage behind

At Melbourne hotel, regular guests can leave their luggage behind | Tourism Social Media | Scoop.it
The Grand Hyatt Melbourne has launched its Leave it at Hyatt scheme, enabling visitors to safely store their belongings on site, ready for their next stay.
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New tourism marketing video for Spain: "Whatever you need, you need Spain"

"Few destinations offer you as many choices as Spain. Whatever kind of experience you want to have on your holiday, this country will give you more of what you need and more than you could imagine. That’s just how Spain is."

www.spain.info/whateverineedspain/en


Via Julien Dos Reis Pedro
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App offers travel recommendations based on time of year

App offers travel recommendations based on time of year | Tourism Social Media | Scoop.it
What's It Like is an app that aims to let users simply choose the time they're looking to get away in order to receive a suggestion that's perfect for the time of year.
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TripAdvisor condemns hotelier who fines guests for bad reviews

TripAdvisor condemns hotelier who fines guests for bad reviews | Tourism Social Media | Scoop.it
TripAdvisor has slammed a British hotelier who "fined" a guest for leaving a negative review on the review site after their stay.
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Netherlands gallery offers art tours that match visitors’ mood

Netherlands gallery offers art tours that match visitors’ mood | Tourism Social Media | Scoop.it
The Stedelijk Museum Amsterdam is organizing its collections by feeling through its Mood App, which also lets guests create their own tours for other customers.
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