Tripadvisor is the top destination for prestige hotel reviews, with 43% of the hotel review market share. OTAs Expedia, Booking.com and Orbitz lag with 6%, 7% and 1% of the review market share respectively.
There's an app for just about everything, from making the most of an extended flight delay to tapping into local culture. Here are the best digital tools for travelers, all tested by T+L's tech correspondent.
Social media marketing has moved beyond bells and whistles and is now the mainstay of a sound digital strategy, along with having a transactional, mobile-optimized website and a clean database for frequent, automated emails and/or newsletters.
Major hospitality chains are jumping into social media like kids in an over-chlorinated pool, including new initiatives to reward guests for social media activity that helps promote their brands. No surprise, all these hospitality chains are trying to win market share among Millennials, who represent a growing proportion of business and tourist travel.
On July 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results. A search for […]
Major hotel chains are jumping into social media, including new initiatives to reward guests for social media activity that helps promote their brands. They are all trying to win market share among Millennials, who represent a growing proportion of business and tourist travel, reports Media Post.
Britons spend more time using technology devices than they do sleeping, research suggests. Communications regulator Ofcom said UK adults spend an average of eight hours and 41 minutes a day on media devices, compared with the average night's sleep of eight hours and 21 minutes.
Hotels Give Up Control Drop the Ego and Start Embrace Social Media Traditionally the Hotels Marketing and Sales Teams is in control of the messages that goes public. Social Media has created new challenging shifts here. Hotels can’t control what people think, hear, see or say on Social Media Channels. Social Media today act as…