All that time you thought was wasted on social media may actually pay off. If you're super-popular on Facebook or Instagram you can stay at a luxury hotel for free, courtesy of the new "Social Network as Currency" promotion from the Nordic Light Hotel in Stockholm, Sweden.
North Korea launched a travel website on Monday that is decidedly more strange than it is inviting -- particularly since the country currently has a ban on international tourists entering the country due to fears of the Ebola virus.
"This new, free Skift presentation, “Social Media Trends for Tourism Boards,” was presented by our data analyst Joyce Manalo at the Social Media Tourism Symposium in Nashville earlier this month, and contains the state of social media, case studies from six top tourism boards, and upcoming trends."
The video called “I Hate Thailand” drew more than 1 million views within days of being posted last week.
But it turned out the clip was produced by Thailand’s tourism authority, using a counterintuitive strategy to attract tourists after the country’s image was battered by a military coup in May and the brutal murders of two British tourists on an idyllic beach in September.
Aloft Hotels target the Gen C guests: the hotel websites are easy to access from any connected device and booking is very simple. The rooms are modern, fresh and well equipped with modern technologies. They are affordable and comfortable. Aloft offers tech-savvy space with an urban look and buzzing bar scene in the open lobby.
Images are more effective in communicating emotions and ideas than words. The reason for this is two-fold; humans interpret the world through visual queues before learning to read and the human brain processes images faster than text. An MIT study in 2014 revealed that it takes as little as 13 milliseconds for humans to process a dozen images. When it comes to printed information, an average American adult reads five words per second. Instagram unlocks the attributes of an image to connect people to their friends, family and brands in an unassuming way. Travellers are looking to their social networks for inspiration and recommendations, before, during and after their holidays. As user generated content is native to Instagram, it is becoming the most effective marketing platform in the evaluation stage - one step away from the purchase decision. Click here for more information.
2015 will be the tipping point: Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile, eMarketer predicts. And smartphones are more commonly used for both researching and booking travel than tablets.
"Few destinations offer you as many choices as Spain. Whatever kind of experience you want to have on your holiday, this country will give you more of what you need and more than you could imagine. That’s just how Spain is."