Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson | Tourism Social Media | Scoop.it
Forget Priceline's William Shatner, Hotels.com's Captain Obvious, the Trivago Guy, and Travelocity's Roaming Gnome. TripAdvisor returned to TV advertising
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Agi Anderson's curator insight, June 19, 9:16 AM
Wondering why @Tripadvisor is going to TV, when they should be going to YouTube? #tripadvisor #fail #VideoIsKing
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Hoteliers need to stop digital fragmentation - Tnooz

Hoteliers need to stop digital fragmentation - Tnooz | Tourism Social Media | Scoop.it
Hotel marketers should engage consumers throughout their digital journey and can no longer afford a fragmented customer engagement and acquisition approach.
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Time for a revolution in hotel marketing (with data waving the flag)

Time for a revolution in hotel marketing (with data waving the flag) | Tourism Social Media | Scoop.it
Hotels today face a number of problems - coming from within their own sector and from on the peripherary.
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How airlines can connect destination content to bookings

How airlines can connect destination content to bookings | Tourism Social Media | Scoop.it
Time is precious, meaning it needs to be used in a worthwhile way - not least when it comes looking for ideas for a trip.
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Three data signals travel marketers need to examine

Three data signals travel marketers need to examine | Tourism Social Media | Scoop.it
There are three key signals to look for in your data that will help you talk to your consumers more effectively and drive loyalty.
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RootsRated Labs | A Brief History of How We Get Outdoors (Online)

RootsRated Labs | A Brief History of How We Get Outdoors (Online) | Tourism Social Media | Scoop.it
The amount of accessible information that exists online about where to go outdoors is staggering. In the last two decades, there has been a dramatic rise in online outdoor discovery platforms. How did we get here, and what comes next?
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Snapchat Spectacles: The Verdict for Tourism - Digital Tourism Think Tank

Snapchat Spectacles: The Verdict for Tourism - Digital Tourism Think Tank | Tourism Social Media | Scoop.it
In the run up to Content | Campus we managed to get our hands on a pair of Spectacles, the latest ‘must have’ piece of wearable tech from Snapchat, currently only available in the US. First of all just to clarify, ‘must have’ refers to agencies and opportune eBay resellers to whom we paid over [...]
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Hotels add plugs, ports for device-laden guests

Hotels add plugs, ports for device-laden guests | Tourism Social Media | Scoop.it
Hotels add power outlets and USB ports to guestrooms and public spaces.
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4 changes that shape the future for destination marketers - Destination Think! -

4 changes that shape the future for destination marketers - Destination Think! - | Tourism Social Media | Scoop.it
Decision-makers in destination marketing organizations need to consider these four industry changes in order to better engage consumers and operators.
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RootsRated Labs | Case Study: Building on Chattanooga's Outdoor Brand with Content Marketing

RootsRated Labs | Case Study: Building on Chattanooga's Outdoor Brand with Content Marketing | Tourism Social Media | Scoop.it
To capitalize on the city’s growing reputation as a destination for adventurous travelers, the Chattanooga CVB turned to RootsRated to create and distribute content that would appeal to distinct outdoor audiences.
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Millennials influenced as much by YouTube as web reviews for travel decisions

Young travellers find themselves motivated by video content and online reviews in equal measures when selecting products for a trip.
Research by Phocuswright found that the influence on an 18 to 34-year-old’s travel decisions in both categories (both web reviews and videos) came in at about 30%, compared to those influenced by pictures and videos by friends or travel brands.

Via Roland Schegg
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How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap | Tourism Social Media | Scoop.it
How we discover, dream, and plan vacations has changed radically as print has given way to digital and desktop gave way to mobile. Lost in much of this are
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Agi Anderson's curator insight, May 18, 11:24 PM
We are setting plans in motion to shoot more video to remain relevant in the digital world. Glad we provide a digital magazine to keep people in the know. Curating for content does take time, put the pay offs make it worth the time it takes.
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Facebook Reactions - a year of wow and haha for travel and tourism?

Facebook Reactions - a year of wow and haha for travel and tourism? | Tourism Social Media | Scoop.it
Facebook Reactions has just celebrated its first birthday - a reason if any to share a heart-style - or angry - emoji.
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Voice search and its impact on the travel industry

Voice search and its impact on the travel industry | Tourism Social Media | Scoop.it
Voice search, think Alexa, is changing the search game once again and will have an impact on SEO for hotels and other travel companies
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World's first story-telling hotel opens in Tasmania - Tourism Australia

World's first story-telling hotel opens in Tasmania - Tourism Australia | Tourism Social Media | Scoop.it
MACQ01 is the world's first story-telling hotel, featuring 114 rooms, each individually themed with the stories of Tasmanian personality from past to present. Find out more here.
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Virtual reality concept creates travel search and booking experience | Springwise

Virtual reality concept creates travel search and booking experience | Springwise | Tourism Social Media | Scoop.it
Navitaire hopes to change the way travellers shop for trips by integrating the reality experience into browsing.
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Agi Anderson's curator insight, June 12, 3:08 PM

The user can spin the globe to select a destination, and they are taken there. If the traveller likes what they see, they can purchase a flight and go through the entire booking process right through to payment.

When selecting a flight, the traveller can walk through the plane cabin to find the right seat, and when booking a rental car they can hop in and try different cars. In the future, the VR experience could include hotel booking features and social functions so the traveller could see where their social media friends have been as they spin the globe.

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Best Western Is Testing Voice-Activated Rooms

Best Western Is Testing Voice-Activated Rooms | Tourism Social Media | Scoop.it
Marriott and Wynn Resorts aren't the only hotel companies thinking of putting artificial intelligence-powered smart speakers in guest rooms. Best Western H
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Chefs+Tech: Why Eat the Cake When You Can Look at It on Instagram?

Chefs+Tech: Why Eat the Cake When You Can Look at It on Instagram? | Tourism Social Media | Scoop.it
Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech newsletter. We see this as a natu
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Facial recognition technology is taking over airports: Your face is your new boarding pass

Facial recognition technology is taking over airports: Your face is your new boarding pass | Tourism Social Media | Scoop.it
Facial recognition technology is eliminating traditional boarding passes in air travel.
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What, when and why of downloading an app for travel

What, when and why of downloading an app for travel | Tourism Social Media | Scoop.it
Google has released some research on what makes consumers download travel apps, what they're using them for and why they stop using them.
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Agi Anderson's curator insight, May 30, 10:41 PM

We love when Google does research about travel! Drop a comment and let us know what travel apps you use. 

David Stapleton's curator insight, July 15, 9:48 AM
This can help give you endless ideas
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The 50 Instagram accounts you should be following right now

The 50 Instagram accounts you should be following right now | Tourism Social Media | Scoop.it
Travel + Leisure's list of the people who make Instagram a traveler's favorite social network.
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Agi Anderson's curator insight, May 30, 10:43 PM

Eager to see who's, who on Instagram! 

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Airlines Put Facebook Messenger Chatbots to Work Answering Easy Questions

Airlines Put Facebook Messenger Chatbots to Work Answering Easy Questions | Tourism Social Media | Scoop.it
Every day, 10,000 customers contact Aeromexico to ask questions, and many — such as "Is there a charge for checking a bag?" — are so simple they don't requ
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The Hotel Industry Is Becoming More High-Tech

The Hotel Industry Is Becoming More High-Tech | Tourism Social Media | Scoop.it
The future hotel room is already here. Meet your robot butlers, mechanical mini-bar, and other high-tech gadgets hotels are starting to use.
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Can Chatbots Replace Your Summer Interns?

Can Chatbots Replace Your Summer Interns? | Tourism Social Media | Scoop.it
Industry professionals argue that mundane tasks should be automated, and human workers should leverage chatbots to use their time more effectively.
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Agi Anderson's curator insight, May 18, 11:20 PM
Great suggestion to "use this" rather than not that.
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Inaugural Travel Tank Event Takes Successful First Plunge with Region Pitches

Inaugural Travel Tank Event Takes Successful First Plunge with Region Pitches | Tourism Social Media | Scoop.it
Last week, the New Mexico Tourism Department hosted its first ever Travel Tank event in Albuquerque,
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