Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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East African Tourism Firms Lag Behind in Technology

Low investment in technology is keeping tourism outlets away from tapping marketing opportunities presented by social media, which is growing in stature as a point of sale for other rival destinations. The E-tourism Frontiers CEO, Mr Damien Cook, said that only a small number of East African tourism companies access and use social media to its full potential, reaching a bigger audience.

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Illinois launches African American section on state's tourism web site

Illinois has launched a special section on African Americans on the state's official tourism web site. The African American History and Heritage feature was added in honor of Black History Month. The section will be a permanent part of enjoyillinois.com.

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Connecticut asks residents to help with tourism campaign

Connecticut is turning to residents for help with a new tourism campaign, asking them to define what sets the state apart in an effort that takes inspiration from the “I Love N.Y.’’ brand of the 1970's

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Alabama Tourism launches "100 Alabama Road Trips"

Alabama Tourism launches "100 Alabama Road Trips" | Tourism Social Media | Scoop.it

Alabama Tourism today launched a three-year campaign, "100 Alabama Road Trips" with the release of the first 10 trips. The campaign focuses on driving itineraries that travelers can experience over two or three days. The initial itineraries are now live on the tourism website. The first suggested itinerary: Tuscaloosa – Auburn: BCS Championship Tour.

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Playing with the social graph is just the beginning for the travel industry | Tnooz

Playing with the social graph is just the beginning for the travel industry | Tnooz | Tourism Social Media | Scoop.it
Forget using Facebook and Twitter for customer interaction, flogging product and monitoring what people say about a brand - the true value lies in the data held by users.
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Travel search to become personal, focused, nosy

Travel search to become personal, focused, nosy | Tourism Social Media | Scoop.it

Travel search engines come in a variety of sizes, shapes and brands all aiming to become our first choice when planning a trip.

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Social media 'friends' can fly together

Social media 'friends' can fly together | Tourism Social Media | Scoop.it

The concept is a step beyond the not always successful efforts a few years ago by some airlines – including Air France, Virgin Atlantic and Lufthansa – to build "walled" social networks out of their...

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41 Percent of Americans Who Travel Spend the Majority of Travel Money on Obligation Trips

Hotwire.com®, a leading discount travel site, today announced further results from their American Travel Behavior Survey, conducted on their behalf online by Harris Interactive in July 2011 among over 2,000 adults. The survey revealed that 41 percent of U.S. adults who travel spend the majority of their vacation budget on obligation trips such as reunions, weddings, holiday gatherings, etc. However, most (89%) would love to take more leisure trips, if they had the time and money, but struggle to figure out how to fit them in.

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Zürich Airport launches high-tech interactive information center

Zürich Airport launches high-tech interactive information center | Tourism Social Media | Scoop.it
Zürich Airport, in collaboration with ART+COM, has revamped its Dock B with an observation deck featuring state-of-the-art equipment designed to deliver information about the airport to travelers.
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3 accurate metrics for ROI on social media campaigns

3 accurate metrics for ROI on social media campaigns | Tourism Social Media | Scoop.it

Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across multiple departments.

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Voice Powered Travel Search Made Possible by Nuance, Expedia Partnership

Voice Powered Travel Search Made Possible by Nuance, Expedia Partnership | Tourism Social Media | Scoop.it
On Tuesday, Nuance and Expedia announced a new set of mobile features that will give travel and mobile device junkies something to rejoice about.
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An online guide to hotel rooms available for just a few hours

An online guide to hotel rooms available for just a few hours | Tourism Social Media | Scoop.it
Day Use Hotels is an online guide to boutique hotels that offer rooms for use over just a few hours.
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Holistic Hospitality

The growing wellness trend has hotels and resorts angling to provide an all encompassing active experience.

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Switzerland Tourism To Open Regional Office in Singapore To Woo More Tourists

The office would also educate travel agents, undertake joint promotions, work with mainstream and social media platforms as well as implement e-marketing in Malaysia, Singapore, Thailand and Indonesia.

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Tourists can't vacation from social media

Tourists can't vacation from social media | Tourism Social Media | Scoop.it
It's hard to miss the social media tourists.

They sunbathe while typing and staring trance-like at their smartphones along the sand and surf.

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New 'hastily-made tourism video' targets Brunswick, OH - trending online

New 'hastily-made tourism video' targets Brunswick, OH - trending online | Tourism Social Media | Scoop.it

A new “hastily-made tourism video” targets a second northeast Ohio city – Brunswick -- and it was trending Friday on YouTube.
The video follows the same theme as the highly-popular “Hastily-made Cleveland tourism video,” which was made by Cleveland comedian Mike Polk. However, the Brunswick video does not appear to be made by Polk. The account’s username is “SFEver1982.”

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Best Western Takes Booking to Facebook

Best Western Takes Booking to Facebook | Tourism Social Media | Scoop.it
Best Western introduces Facebook booking, so you can now reserve your hotel without ever leaving Facebook. The company joins other hotel brands who’ve already taken business to the social network.
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Social Media tools for hotels are no longer just engaging

Social Media tools for hotels are no longer just engaging | Tourism Social Media | Scoop.it

The buzz surrounding social media marketing hasn’t gone unnoticed by the hotel industry and hoteliers are seeking to make inroads by engaging with the leading social networks in new and innovative ways.

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How are QR codes used in tourism?

How are QR codes used in tourism? | Tourism Social Media | Scoop.it
A handy wee bit of info on how QR codes work with tourism!
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Delta now offering Wi-Fi service on all shuttle flights

Delta now offering Wi-Fi service on all shuttle flights | Tourism Social Media | Scoop.it
Delta Air Lines is now offering in-flight Wi-Fi service on all shuttle flights between LaGuardia and Chicago O'Hare .
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Travelocity outscores rivals in customer satisfaction survey - USA TODAY

Travelers are generally pleased with the customer service they're getting from online travel agencies, according to a customer satisfaction survey released Tuesday.

Online travel agencies' customer satisfaction score totaled 78, unchanged from a year ago, says the American Customer Satisfaction Index's annual e-Commerce report. Any score around 80 is considered solid, says Larry Freed, author of the report and CEO of consulting firm ForeSee.

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Are Travelers Picking Deals Over Brands?

Are Travelers Picking Deals Over Brands? | Tourism Social Media | Scoop.it

Hotel ads featuring palm trees and white, sandy beaches start to look very appealing this time of year. However, according to recent research, the imagery and copy do little to motivate travelers to book hotel rooms.

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10 Little Known Social Media Tools You Should Be Using -- Now

10 Little Known Social Media Tools You Should Be Using -- Now | Tourism Social Media | Scoop.it
Want to take your social media campaigns to the next level? These tools can help you get there.
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Loyalty marketing drives sales and brand affinity

In January, Starbucks shared some statistics to prove once and for all that loyalty marketing drives sales and brand affinity.

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Nikky SIngh's curator insight, March 25, 2014 5:20 AM

awesome article on starbucks and brand loyalty and how it raised their loyalty memberships by more than 400,00 when they used loyalty marketing to their brand. Also it was a great idea to go mobile as no one keeps or is easier to lose cards these days and this attracted more customers and kboosted customer loyalty tothe brand

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How to use social media monitoring for service and sales in travel

How to use social media monitoring for service and sales in travel | Tourism Social Media | Scoop.it

Social media is all about the customers. We’re trying to build a culture around the brand where customers feel comfortable to come and talk to us: to ask questions or discuss things they are interested in.


We’re trying to encourage conversation at all stages: before, during and after the trip. We want to be there for the customer wherever they want us.

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