Tourism Social Media
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Tourism Social Media
Using social media, apps, and online buzz to promote tourist attractions, hotels and restaurants
Curated by Wendy Forbes
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Hotel group staff urged to write positive web reviews

ONE OF the State’s largest hotel chains planned a campaign involving “a bank” of people aimed at generating false positive reviews on the influential TripAdvisor website.
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How To Increase Clicks On Your Tweets [Infographic]

How To Increase Clicks On Your Tweets [Infographic] | Tourism Social Media | Scoop.it
This infographic tells you how to get more clicks on Twitter by changing the length of your tweets, the position of the link and the frequency...
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How To Write The Perfect Tweet

How To Write The Perfect Tweet | Tourism Social Media | Scoop.it
When you get right down to the nitty-gritty, only two things really count when striving for the perfect tweet:

Maximum readability
Maximum retweetability
These are both vital, but neither should be tailored at the expense of the other. For maximum benefit, each needs to be perfect every single time.

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10 digital strategies for Aussie tourism marketers

10 digital strategies for Aussie tourism marketers | Tourism Social Media | Scoop.it
Here are 10 digital marketing strategies I recommended at the recent event for the tourism sector, many of which will apply to any business: ...
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Kayak: iPhone users buy travel online, Android not so much | Tnooz

Kayak: iPhone users buy travel online, Android not so much | Tnooz | Tourism Social Media | Scoop.it
If you want to reach mobile consumers who'll actually buy travel online, should your company put resources into iOS apps or is Android the better way to go?

Via Nicolas Salin
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Planned social-sharing web site aims to lure tourists to PHL

The Internet and Mobile Marketing Association of the Philippines (Immap) has unveiled plans to launch a “social-sharing web site” in a bid to lure in more tourists in the country. Immap Vice President Paul John Peña said the site will feature, among others, the most visited places in the country and feedback from tourists and locals.

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Tourism website boss asks Irish to ‘Occupy Ireland rather than travel abroad

Tourism website boss asks Irish to ‘Occupy Ireland rather than travel abroad | Tourism Social Media | Scoop.it
The chief executive of a popular vacation booking website in Ireland has urged the Irish public to ‘Occupy Ireland’ and spend their vacation time in Ireland.

Mike Webster of GoIreland.ie claims that were this to happen, 40,000 jobs would be created in the Irish tourism industry.

 

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3 New Apps to Manage Your Social Networks

3 New Apps to Manage Your Social Networks | Tourism Social Media | Scoop.it
Are you looking for a better way to manage all of your social accounts?
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KLM Uses Twitter To Get Flyers The Cheapest Fare @PSFK

KLM Uses Twitter To Get Flyers The Cheapest Fare @PSFK | Tourism Social Media | Scoop.it

Dutch airline turns to the popular social networking platform to advertise its latest deals and help customers price check flights 


Via Mike Spencer
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Pinterest Provides More Than Just Photo Sharing For Hotels

Pinterest Provides More Than Just Photo Sharing For Hotels | Tourism Social Media | Scoop.it

If you’re say the Omni Fort Worth and your hotel is running a promotion on your site called “Soothe Your Senses at Mokara Spa” you can use Pinterest to market the same promotion.

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Seattle convention bureau seeks social media mavens

Seattle's CVB is using Klout.com to target social media influencers, a move that hotels should watch.
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Vision to promote Edinburgh tourism

Vision to promote Edinburgh tourism | Tourism Social Media | Scoop.it

Within the city, improving the “public realm” is a key demand of the tourism sector, said Robin Worsnop, chairman of the Edinburgh Tourism Action Group, Etag. Improving the Royal Mile is a priority, along with Waverley Bridge, the first sight of the city millions who arrive by train get. “There’s potential there to create a real wow factor, within the City of Edinburgh,” he said.

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2011: The Year's Top Hotel Social Media Moves

Some examples of the best social media moves from hotel groups worldwide!


Via Olivier P. Soares
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Is Booking.com the travel king of Google AdWords?

Is Booking.com the travel king of Google AdWords? | Tourism Social Media | Scoop.it
Did Priceline's Booking.com spend the most among travel brands in Google AdWords in 2011?
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New website lets hotels bid for your business

A new hotel-booking site, BackBid, turns hotel shopping on its head: As a potential guest, you become the pursued rather than the pursuer.
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Loyalty Traveler - Starwood Win Your Dream Vacation Facebook Contest

Loyalty Traveler - Starwood Win Your Dream Vacation Facebook Contest | Tourism Social Media | Scoop.it


Starwood Hotels has a new Facebook contest to win a 5-night stay at any North American hotel up to category 6. Contest is open to residents of 50 US states, DC and Canada excluding Quebec who are 18 years or older.

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Top 5 Facebook Strategies for Travel and Tourism Brands

Top 5 Facebook Strategies for Travel and Tourism Brands | Tourism Social Media | Scoop.it
Different types of companies in the travel industry, including airlines, hotels and car rental companies, often create Facebook pages because they hope to be able to sell their services to people using the social media website.
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How a tourism board made its visitor centre look and feel like an Apple Store

How a tourism board made its visitor centre look and feel like an Apple Store | Tourism Social Media | Scoop.it
Remember the days when often a city's tourist centre had a few dusty leaflets, outdated maps on the walls and staff that looked bored rigid by the entire experience?
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Travel and tourism marketing: New research confirms importance of online reviews

Travel and tourism marketing: New research confirms importance of online reviews | Tourism Social Media | Scoop.it

According to the third annual Access America Vacation Confidence Index recently released by Mondial Assistance USA, 6 in 10 travelers now factor in other traveler’s online reviews when deciding where to book a vacation.

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10 Twitter Tips for 'Backyard Tweeting'

10 Twitter Tips for 'Backyard Tweeting' | Tourism Social Media | Scoop.it

So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your favorite place to eat sushi, and others are now following you. Like the dentist in Calgary and the life coach in Scotland. What about the users in your own backyard? How do you find geographically closer prospects who may be interested in your offer?

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U.S. Travel Association's 2012 Campaign: 'Vote Travel'

U.S. Travel Association's 2012 Campaign: 'Vote Travel' | Tourism Social Media | Scoop.it

Piggy-backing off Obama's tourism initiative last week, the US Travel Association is pushing their own campaign to promote tourism.

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5 Sure-Fire Social Media Tips for Small Businesses

5 Sure-Fire Social Media Tips for Small Businesses | Tourism Social Media | Scoop.it

If you’re struggling with your small business’s social media strategy, turn to these tried-and-true tips for taking your strategy from stalled to stellar in no time at all. Here are five tips that put your social media activities to work.

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eDreams looks to social media to change fate of lesser known destinations | Tnooz

eDreams looks to social media to change fate of lesser known destinations | Tnooz | Tourism Social Media | Scoop.it
eDreams has kicked off a social media campaign in a bid to improve the tourism economy for five destinations starting with Madagascar...
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Al White, Colorado Tourism Director, Draws New Mexico's Ire After Humerous Jab

Al White, Colorado Tourism Director, Draws New Mexico's Ire After Humerous Jab | Tourism Social Media | Scoop.it

Al White, the director of the Colorado Tourism Office, was quoted in the Wall Street Journal riffing on New Mexico's rebranding campaign.

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Five Simple Steps to Improve Your Travel and Tourism Website

Five Simple Steps to Improve Your Travel and Tourism Website | Tourism Social Media | Scoop.it

Luckily for brands and businesses, not all websites are created equal. There are good destination websites and there are bad ones. There are websites that look beautiful, but users can’t figure out where to click. The key is to find a happy medium with functional design.

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