Tourism Australia has the launched the next phase of its global advertising campaign in China. The updated "There's Nothing Like Australia" campaign video is being rolled out in 25 countries in 17 languages.
The visitors' bureau that markets the Daytona Beach area to the world is hoping a detailed database of hotel customers will help build a smarter ad campaign that reaches more of the right kind of people -- those most likely to actually come here.
That means Daytona's ads, particularly in newspapers and magazines, are likely to see significant changes over the next several years.
Richard Morris has been a busy guy since being installed as president of Carbondale Convention and Tourism Bureau’s board of directors.
In addition to running his own business, Morris has been the tourism bureau’s interim director since the agency parted ways with former director Debbie Moore in early May.
Morris also does the work of two office staff personnel let go after Carbondale severed its longtime marketing and promotions partnership with the tourism bureau. He answers phones, responds to inquiries and sends out information on the city as a tourist destination.
The agency is leaner by necessity. The city provided about three-fourths of the tourism bureau’s annual budget.
TomTom, the maker of in-car location and navigation products and services, launched a digital campaign for its summer promotions this week. The videos — like the one above, produced especially for Mashable readers — remind us of the style of the popular Old Spice videos: a single man delivering a monologue in a stilted accent directly into the camera.
The campaign from TomTom includes a competition for five families or groups of friends to win the chance to spend two weeks mapping a paradise island, as well as 10,000 euros to spend
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Jimmy Buffet’s Margaritaville Casino & Restaurant is enlisting mobile devices to create better relationships with on-premise customers while simplifying the process for enrolling in the casino’s loyalty program.
The formal launch of the Congo Nile Trail in November last year, the unique canopy walk at Nyungwe Forest, the introduction of birding trails through areas outside the national parks and setting the stage for Gishwati Forest to become the country's fourth national park all have hugely contributed to putting Rwanda on the global map. Additionally new airlines started to fly to Kigali, existing airlines expanded their frequencies and most important, RwandAir, the national airline of Rwanda, has undergone a major transformation in recent years, positioning itself as a prime choice to connect the region and the continent to The Land of a Thousand Hills.
Tourism is a more than $1.6 billion industry and growing in Northwest Indiana.
Speros Batistatos, executive director of the South Shore Convention and Visitors Authority, would like to see local communities do everything they can to encourage that growth.
Batistatos said many local municipalities need to re-evaluate how they are spending their share of the so-called innkeeper tax they receive thanks to the events and activities that fill up Lake County hotel rooms.
VisitScotland has set aside £7m for a global advertising blitz to piggyback on Brave's launch in 72 countries this month, a budget which dwarfs its normal campaign spending. The agency believes its Brave-themed Discover Scotland campaign could increase tourism in Scotland by £140m a year.
The tie-up is thought to be unique for Disney, and could prove doubly useful for the studio – its previous blockbuster, John Carter, was a great disappointment. The Guardian's critic Peter Bradshaw gave it just one star.
The owners of Britain’s most historic houses anticipate that the Diamond Jubilee will spark renewed interest in their properties—especially those with connections to royalty. “Visitors are interested in a house the moment they hear it has a royal story,” says Nick Way, the director general of Britain’s Historic Houses Association (HHA). “They want to know what the people were like, whether they had baths and what they did with their servants.” With that in mind the HHA has launched the “Great British Royalty Trail” to guide tourists through the places where royalty slept, wept and had affairs. Here are ten of TIME’s favorite stops.
Choose Chicago announced today that Chicago's first-ever regional advertising campaign promoting travel to Chicago during the winter season produced 142,000 incremental visits and $119 million in total spending during the first four months of 2012. Visitors from the five key drive markets, including Cincinnati, Detroit, Indianapolis, Milwaukee and St. Louis generated 190,000 incremental hotel room nights that resulted in $5.69 in hotel taxes for every $1 spent on marketing.
Florida is taking a regional approach to digital and social media with a summer promotional campaign offering an assortment of free vacations to the state's hot spots. The sweepstakes-focused campaign, “Florida’s Three for Free Giveaway,” dangles a grand prize of three Florida vacation packages, but there are nine other single-vacation prizes. People can enter daily through the end of June on Visit Florida's Facebook page, or at a VisitFlorida.com microsite.
Announcing the move in a blog post today, Google says a Local tab will be positioned on the left-side of Google+, enabling users to search for local places of interest and to view images, Zagat scores and summaries, plus feedback from people in your social networks.
Consider social media to be much like that leisurely stroll down a popular street of boutique shops. Fancy window displays in a store front may stop people in their tracks, but if disappointment is the outcome of a leisurely stroll inside, a customer may leave feeling worse than let down – they may feel led on.
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