Nonetheless, despite the fact that selfies are clearly hugely popular, and a particular favourite of key younger demographics, many companies and brands tend to dismiss their significance. There is a tendency for companies to consider selfies as an exercise in narcissism, and not something which really offers any marketing purpose. Yet if marketers take the opportunity to delve into this subject in a little depth, they might find that there is value in the selfie which might not be immediately apparent.
Tourism Australia has launched a new video aimed at increasing international tourism. Called Aboriginal Australia: Our Country is Waiting For You, it was made in collaboration with film-makers Brendan Fletcher and Warwick Thornton and aims to dispel misconceptions that Indigenous tourism experiences can only be found in hot, dry and remote areas of the country.
As if Instagram wasn’t appealing enough to the travel industry, it’s gone and introduced some brand new features for explorers. The app is introducing a largely improved search experience, including the addition of Places Search, which makes it easier to discover new places around the world. Ideal for researching exotic locations, exploring a new getaway destination or a hot new restaurant, taking a virtual look at a hotel or just seeing whether it's sunny at your favourite beach, the new feature brings a world of advantages for any travellers. On top of this, Instagram is also adding Top Search, which lets you search across People, Places and Tags all from a single search box. Find out more.
Insights online marketing Online Marketing Strategies in Travel 2015: 15 stats to consider The folks at EyeforTravel organize a series of quality events for travel industry stakeholders in North America, Europe and Asia throughout the year. I hav
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